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Worldwide Business Personal Systems Marketing, Commercial Software & Solutions Lead

Description -

We are seeking an experienced B2B Software Marketer to lead end-to-end performance marketing planning and execution for our Commercial Software and Solutions. This role requires a highly motivated self-starter who brings initiative, thrives with minimal oversight, and can operate effectively in a dynamic, fast-changing industry. 

This role will translate complex platform and partner capabilities into clear, buyer-relevant value propositions, and mid-to-lower funnel demand programs that help create preference, generate MGOs, and support pipeline growth.

As the WW Commercial Software and Solutions Marketing lead, you will work cross-functionally with fellow marketers and agency teams who manage BPS portfolios to develop strategies and performance marketing plans and assets promoting the product ecosystem as well as product management, sales, channel marketing, and regional market teams to ensure our solutions meet customer needs.

The ideal candidate brings strong storytelling, demand generation, digital/social, asset development, and analytical skills, with the ability to navigate complexity and drive impact in a highly matrixed environment.

What You Will Own

• Define the performance marketing plan, value story, and reasons to believe for our software and solutions with a clear focus on ITDM and IT manager needs.

• Connect these solutions into the broader portfolio across PCs, peripherals, displays, docks, and software so customers understand how the ecosystem works together.

• Engage with partners, Microsoft, and alliance teams to align messaging, joint value propositions, launch moments, and market readiness.

• Manage readiness for key feature releases and launch moments, including positioning, asset deliverables, activation planning, stakeholder coordination, and milestone management.

• Deliver market-ready toolkits, including messaging frameworks, content assets, social assets, activation kits, and sales/channel enablement inputs that help markets execute quickly and generate MGOs.

• Collaborate with key stakeholders on behalf of WW Marketing for software and solutions, driving alignment across product marketing, creative agencies, market teams, and GTM stakeholders.

• Manage budget, alliance dollars, costs and project timelines.

Key Deliverables

• Campaign planning and performance marketing execution and tracking.

• Integrated demand programs (LinkedIn, events, content systems)

• Launch playbooks for feature releases.

• Ecosystem integration across portfolio campaigns

• Market activation kits (global → local execution)

Success Metrics

• MGOs generated from programs

• Adoption of messaging across markets

• Speed to launch readiness

• Integration across portfolio

Qualifications

• 8-12+ yrs. in B2B Software marketing (enterprise tech / platforms / SaaS preferred)

• Proven ability to turn complex product ecosystems into clear buyer narratives.

• Strong program management, cross-functional leadership experience

• Experience working with ISVs, alliances, or platform ecosystems.

• Expertise in mid–lower funnel demand & assets working with creative agencies.

• Exceptional executive communication and storytelling

• Ability to analyze data and convert insights into marketing decisions and measurable impact.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

  Health insurance
  Dental insurance
  Vision insurance
  Long term/short term disability insurance
  Employee assistance program
  Flexible spending account
  Life insurance
  Generous time off policies, including;
  4-12 weeks fully paid parental leave based on tenure
  11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   https://hpbenefits.ce.alight.com/)

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"