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Own the B2C growth strategy for consumer products by scaling acquisition and improving activation and retention loops. This involves managing ASO, paid and organic channels, and running continuous growth experiments to drive business impact.
Requires over 5 years of experience in growth marketing with a proven track record of scaling consumer mobile applications. Candidates must possess a strong analytical mindset and proficiency in both English and French.
You'll own B2C growth across our consumer products.
Your objective is straightforward: Accelerate the growth of Onoff’s consumer ecosystem by scaling acquisition, improving activation and building sustainable growth loops.
You'll own the growth strategy across mobile app distribution, App Store Optimization, Google Play, acquisition channels, onboarding funnels, experimentation and conversion optimization.
This is a highly hands-on role.
You'll work closely with our founder, Product, Design, CRM, Data and Engineering teams to transform ideas into measurable growth opportunities.
You won't just execute campaigns. You'll identify opportunities, build hypotheses, run experiments and turn insights into business impact.
Own B2C growth strategy across our consumer products
Define and prioritize the highest-impact growth opportunities
Scale paid and organic acquisition channels
Improve App Store and Google Play visibility (ASO)
Optimize mobile acquisition funnels and onboarding journeys
Increase activation, conversion and retention metrics
Design and run growth experiments continuously
Analyze user behavior and identify growth opportunities
Improve acquisition efficiency and reduce CAC
Launch referral, partnership and viral growth initiatives
Build dashboards and monitor key growth metrics
Work closely with Product teams to improve user experience and conversion
Collaborate with CRM teams to maximize lifecycle performance
Test new channels, tools and approaches quickly
Bring data-driven recommendations to strategic discussions
You probably have:
5+ years of experience in Growth Marketing, Growth Management or a similar role
Strong experience growing consumer mobile applications
Proven track record of scaling digital products with measurable impact
Strong understanding of App Store and Google Play growth mechanics
Experience managing acquisition channels such as:
Apple Search Ads
Google App Campaigns
Meta Ads
Other performance marketing channels
Strong analytical mindset and ability to connect initiatives with business metrics
Experience running growth experiments and A/B tests
Ability to optimize activation, conversion and retention funnels
Ability to prioritize quickly and focus on highest-impact initiatives
Comfortable operating in a fast-moving startup environment
Entrepreneurial mindset and strong ownership mentality
Ability to challenge assumptions and decisions with data and experiments
Comfortable working hands-on while having strategic ownership
Strong English and French skills
Most importantly: You're a builder. You don't wait for instructions. You identify opportunities, validate ideas and execute.
Experience with subscription businesses
SaaS or mobile app background
Experience scaling consumer products internationally
Experience launching or growing mobile applications from early stages
Knowledge of attribution platforms (AppsFlyer, Adjust, Branch...)
Experience with AI-powered growth and automation tools
Experience working closely with Product and Engineering teams
Within your first year you'll have:
Significantly accelerated qualified user acquisition
Improved mobile app visibility and store performance
Increased activation and conversion rates
Reduced acquisition costs
Built repeatable growth processes
Launched and scaled multiple growth initiatives
Created a stronger growth engine across Onoff’s consumer products
Built credibility and progressively gained ownership toward a broader Head of Growth scope
You'll join Onoff at a key moment of its growth journey, with ambitious plans around our consumer products.
You'll work directly with founders and leadership on products with significant growth potential.
You'll have the opportunity to shape growth strategy, test ideas quickly and see the direct impact of your work.
This is the right role for someone who wants to build, experiment and grow into a larger leadership scope over time.
If you're looking for a company where growth is driven by curiosity, execution and measurable impact, not just marketing campaigns, you'll feel at home.
As simple as innovative
At OnOff, our goal is to reinvent the user experience in the world of telecommunications. We are a team based in Paris and Tallinn, made up of 100 passionate people from around the globe. In 2014, we launched the first version of a mobile app that finally allowed multiple phone numbers on a single device with the same SIM card. Since then, we’ve added numbers from more than 30 countries, as well as calling capabilities to nearly 150 destinations. We’re also very proud of our “Onoff Business” solution, which streamlines fleet management by assigning professional lines directly to your employees’ smartphones.
Offices: 8 rue du sentier Paris, Paris, Île-de-France 75002, FR · Metro Plaza, Viru Valjak 2, Tallinn, Harjumaa 10111, EE
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