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Oversees franchise operations for Coca-Cola Femsa in Brazil South, focusing on business growth and alignment with central strategies. Manages strategic, operational, and commercial projects while monitoring key performance indicators to achieve business plan objectives.
Requires over 5 years of experience within the Coca-Cola system or industry, specifically in marketing and commercial strategy. Proficiency in Portuguese is required, along with advanced English skills.
Ensures business results and alignment with the Bottler Coca-Cola Femsa in Brazil. Oversees operations in the territory of Coca-Cola Femsa Brasil supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the Bottler operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
Responsible for achieving business growth in Coca-Cola Femsa Brasil, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume); leads communication flow between Coca-Cola Femsa Brasil and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
In partnership with the Femsa team, manages projects with the Bottler and leads the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs
Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
Goals and/or strategies for the role focus on short term (1 - 3 years).
KEY SUCCESS PARAMETERS
5+ years within the KO System or within the Industry.
Marketing and Commercial experience.
Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On Premise channel).
Languages: Portuguese (required) and advanced English.
Guides and collaborates with bottler in the decision-making process involved in key areas such as RGM, budget and other commercial initiatives.
Acts with a high level of autonomy so decision making must be sound and mindful ok KO and bottler impacts in guidelines, principles and impact.
Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities
Location(s):
BrazilCity/Cities:
Sao PauloTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
julho 2, 2026We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners. If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference. Learn more at: www.coca-colacompany.com/careers
Offices: One Coca-Cola Plaza, Atlanta, GA 30313, US · 20860 N Tatum Blvd, Phoenix, AZ 85050, US · 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US · 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US · 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA
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