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New York, New York, United States · On-site
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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Drive app growth across a portfolio of sports and collectibles apps by managing paid acquisition strategies on Meta, Google, and Apple Search Ads. The role involves managing 3rd party ad network relationships, optimizing ROAS, and collaborating on creative assets and cross-promotional opportunities.
Requires 4+ years of experience in User Acquisition or App Marketing, preferably within the app or game publishing industry. Must be proficient in Meta Ads Manager, Google AdWords, Apple Search Ads, and attribution software.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Summary: Topps Digital, a division of Fanatics Collectibles, is seeking a hands-on Mobile User Acquisition Manager to own end-to-end acquisition campaigns across our portfolio of mobile apps. You'll manage paid media, optimize performance across multiple channels, collaborate on creative strategy, and leverage attribution data to acquire high-quality users while improving ROAS, retention, and long-term growth.
This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google Ads (App Campaigns/UAC), Meta/Instagram, 3rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to acquire high-quality users who are likely to engage and monetize within Topps Digital’s suite of digital collectible apps (8 total apps - https://play.toppsapps.com). This is an individual contributor role with significant ownership over acquisition strategy, campaign execution, optimization, partner management, and creative testing across multiple mobile apps.
This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com).
What you will be doing...
What you will bring...
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics is committed to relentlessly enhancing the fan experience. As a leading global sports platform, Fanatics allows fans to buy, bet, and collect while engaging with sports in deeper, more immersive ways. Fanatics is redefining how fans connect with their favorite teams and players. Through its businesses—Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, and Fanatics Studios—the company has built a powerful, integrated ecosystem. By bringing together licensed fan gear, physical and digital trading cards, live events, and more, Fanatics delivers personalized experiences to over 100 million fans worldwide. Fanatics currently holds partnerships with over 900 sports properties, including professional and college teams, leagues, players’ associations, and retail partners. Fanatics also partners with over 5,000 athletes and celebrities, including 250 exclusive partnerships, and has over 2,000 retail locations. Beyond these partnerships, Fanatics has its own powerhouse team of more than 22,000 global employees.
Offices: 95 Morton St, New York, NY 10014, US · Fanatics, Jacksonville, FL., . 32256, US · 5332 Avion Park Dr, Tampa, Florida 33607, US · 1877 Broadway, Boulder, CO 80302, US · 1 Franklin Pkwy, San Mateo, CA 94403, US
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