Brand Marketing Director Los Angeles, CA Who We Are Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high …
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01 Position Summary ColourPop is one of the most beloved beauty brands in the industry, with a community that’s genuinely obsessed. We’ve built that through great product and an authentic voice — and now we’re rebuilding…
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$145k–$165k/yr
Full-time
bachelor degree
Healthcare, Dental, Vision, Holidays, Vacation, Sick Time
Posted 31d ago
Apply by Oct 6
~40 hrs/week
Responsibilities
Lead strategic marketing efforts including go-to-market launch strategies, brand campaigns, PR, and eventing to ensure a cohesive brand narrative. Collaborate cross-functionally to transform business goals and consumer insights into high-impact, commercially successful brand moments.
Requirements
Requires a bachelor's degree and 7-9 years of experience in brand marketing with a proven track record of leading cross-functional GTM planning. Candidates must possess exceptional communication skills and the ability to operate both strategically and tactically in a fast-paced environment.
Full job description
Brand Marketing Director
Los Angeles, CA
Who We Are
Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).
What You’ll Be Doing
The Brand Marketing Director will lead Tower 28’s strategic marketing efforts, overseeing Go-To-Market launch strategy, brand campaigns, partnerships, PR, and eventing. This individual will manage comprehensive go-to-market planning to ensure every consumer touchpoint reflects a cohesive and culturally resonant narrative. You’d collaborate cross-functionally with Creative, Product, Social, and Sales teams to transform business goals and consumer insights into integrated launches and high-impact brand moments that are clear, compelling and commercially impactful. We are looking for an organized brand builder who can concept big ideas, lead cross-functional teams, and manage execution from initial framework through post-launch analysis.
This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the CEO and help manage junior marketing talent.
Key Responsibilities
Brand Strategy + Campaign Development
Own the overarching brand strategy for key launches, campaigns, and evergreen brand initiatives, translating business priorities, consumer insights, founder vision, product positioning, and cultural trends into clear, compelling strategies.
Develop campaign briefs and messaging frameworks that define the strategic idea, target consumer, key claims, emotional benefit, RTBs, launch narrative, and channel considerations.
Partner with Creative to ensure campaign concepts are strategically grounded, distinctly Tower 28, and consistently executed across all consumer touchpoints.
Serve as the internal brand steward and set direction for tone of voice, visual world, storytelling, and consumer experience
Develop campaign platforms, creative briefs, and strategic frameworks used across teams and partners
This is a leadership role for someone who knows how to build brands that resonate and perform
Own end-to-end go-to-market strategy for major product launches, brand campaigns, and key cultural/commercial moments.
Build and manage integrated GTM plans across PR, partnerships, events, influencer, social, retail, ecommerce, education, paid, and community.
Lead cross-functional kickoff meetings, GTM check-ins, founder reviews, pre-launch locks, and post-launch recaps to ensure every team is aligned on the launch strategy, messaging, timeline, and key decisions.
Create clear workbacks, decision gates, and messaging locks that keep teams moving efficiently from strategy through execution.
Partnerships, PR & Events
Lead brand partnership, PR, and event strategy across launches, community activations, retailer moments, press experiences, creator events, and cultural programming.
Identify opportunities that build brand love, drive awareness, deepen community, and support key business priorities.
Partner with agencies, vendors, and internal teams to ensure every partnership, PR moment, and event feels additive, ownable, on-brand, and connected to the broader GTM strategy.
Reporting & Post-Launch Analysis
Establish KPIs and success benchmarks for GTM strategies, brand moments, PR outreach, events, and strategic collaborations..
Collaborate with team leads to assess impact across brand awareness, digital engagement, community expansion, earned media value, and commercial conversion.
Synthesize post-campaign insights into comprehensive recaps that highlight key learnings and drive evolution for future brand initiatives.
Qualifications
Bachelor's degree required
7-9 years of full-time work experience in brand marketing
Experience leading cross-functional GTM planning across creative, social, influencer, PR, retail, ecommerce, partnerships, and events. Enthusiasm for scaling brands in a fast-paced environment
Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts
Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life
Demonstrated success in growing brand awareness, engagement, and community
Passion for following consumer and cultural insights
Ability to operate both strategically and tactically, as a hands-on collaborator
Comfortable with ambiguity and adapting to shifting priorities
Ideally has managed others in the past (associates, coordinators, interns)
Strong team player
You Have…
Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects.
Cool: Stay calm under pressure, ability to influence, high emotional intelligence
Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change
We Offer
Salary range: $145-165k depending on experience
Excellent benefits, including healthcare, dental, vision
Holidays, vacation, and sick time
Summer Fridays and quiet week between Christmas and New Years
How many Retail jobs are open in Los Angeles, CA right now?
There are currently 3,880 open retail positions in Los Angeles, CA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in Los Angeles, CA?
Companies currently hiring include Domino's, Starbucks, Costco Wholesale, Kroger, CVS Health, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in Los Angeles, CA?
Yes — 248 of the 3880 open retail positions offer remote or hybrid work (65 remote, 183 hybrid).
How do I apply for Retail jobs in Los Angeles, CA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.