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Full-time
bachelor degree, postgraduate degree
Posted 48d ago
~40 hrs/week
Responsibilities
Lead integrated digital and multi-channel marketing functions to respond to business needs and monitor pharmaceutical industry trends. Develop MC strategies, track performance via KPIs and ROI, and coach brand managers on best practices.
Requirements
Requires a bachelor's degree with at least 3 years of experience in both digital marketing and business intelligence/insights. Project management experience in a commercial setting is required, while an MBA is preferred.
Full job description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Are you looking for a Digital Specialist role that allows you to enhance marketing strategy and shape creative solutions? If so, this Digital Marketing Manager role could be an excellent opportunity to consider.
As a Digital Marketing Manager, you will lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Monitor the external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long-term vision for the company
Provide inputs to stakeholders on Multi-Channel (MC) initiatives including comparing/contrasting company MC vision with competitors and mobilizing stakeholders to take necessary actions, trainings and plans
Identify MC opportunities for each brand giving inputs to MC Area Management and generating best practices for Local Operating Company (LOC).
Evaluate the macro and micro environment and develop interpretations and vision for MC as part of marketing mix
Coach brand managers and generate best practice MC programs focusing on the global MC priorities
Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi-Channel Marketing (MCM)
Leverage MC analytics and performance measurement by monitoring monthly MC performance figures
Define lead and lag Key Performance Indicators (KPIs) and set MC targets for tracking performance vs target
Routinely communicate MC performance outcomes with marketers and support them based on outcomes
Align with the global team members on performance KPIs and analyze Return on Investment (ROI) calculation
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
3 years of experience in business intelligence or insights
3 years of experience in digital marketing
Project management experience in a commercial setting
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA
Deep understanding of multi-channel marketing strategies
Ability to influence without authority
Strong verbal and written communication skills
Why Haleon?
Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:
Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.
Job Posting End Date
2026-07-23
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Related keywords
Digital CommerceMulti-Channel MarketingMCMeCommercePharmaceutical IndustryBusiness IntelligenceKPIsROISOPsMarket AnalysisConsumer FirstCommercial SettingDigital LandscapeMarketing Mix
Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon 💚
Offices: London, GB
Consumer Goods and Consumer HealthConsumerHealth CareFood and BeverageMedical
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