Responsibilities 1. Earned & Paid Media Strategy • Independently manage a high volume of all Open Channel (OC) brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring high-quality execution across all …
Skills: Digital PR, Communications, Media Relations, Influencer Marketing, Strategic Planning
Job Description Marketing Lead - Pharma Drive Growth. Shape Strategy. Develop Future Leaders. At our company, we aspire to be the premier research-intensive biopharmaceutical company, transforming lives through breakthro…
Job Description Sales Lead - Vaccine Lead Growth Through ELS, Market Agility, and Enterprise Execution. At our company, we aspire to be the premier research-intensive biopharmaceutical company, delivering innovative solu…
Job Description Sales Lead - Pharma Drive Growth. Inspire Teams. Shape Market Leadership. At our company, we aspire to be the premier research-intensive biopharmaceutical company, delivering innovative solutions that imp…
Principal, Business Marketing (Search advertising)
Taipei, Taiwan · On-site
Senior$3.4B raised
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket De…
Skills: Paid Search, SEM, Google Ads, Microsoft Advertising, Data Analysis
Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typica…
Skills: Sales, Business development, Account management, Salesforce, Consultative selling
Job Description Key Responsibilities Job functions would include (but not limited to): Product family ownershipOwn and drive business performance (P&L, revenue, gross margin, profitability, design wins)Develop and mainta…
The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance t…
Skills: Performance Marketing, Campaign Management, Optimization, Data Analysis, Reporting
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. He…
Skills: Consumer Experience Strategy, Campaign Execution, Content Management, Digital Marketing, KOL Activation
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can pl…
Skills: Strategic partnerships, Project management, Product implementation, API integration, Smart TV interface design
Brand & Digital Marketing Specialist - Taipei Make A Difference For Those Who Make The World™ It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of …
Skills: Omnichannel marketing, Digital asset planning, Social media execution, eCommerce operation, Brand strategy
Career CategoryMarketingJob Description HOW MIGHT YOU DEFY IMAGINATION? Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bri…
About Teads Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance …
Skills: Campaign management, Digital advertising, Programmatic advertising, Ad-serving platforms, DSP
WHO YOU’LL WORK WITH The Director, Merchandising, TW will report directly to the General Manager, Taiwan and serve as a key member of the Taiwan Leadership Team. This role will lead the Taiwan Merchandising function and …
About the job We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams…
Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significan…
Job Mission: This role drives company‑level employee engagement, internal communication, and rewards initiatives through a project‑based approach, with the objective of creating consistent, high‑impact employee experienc…
The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance t…
Skills: Performance Marketing, Digital Performance, Campaign Optimization, Campaign Trafficking, Data Analysis
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Full-time
bachelor degree
Posted 5d ago
~40 hrs/week
Responsibilities
The role involves managing integrated earned and paid media strategies across multiple beauty brands to drive brand equity and consumer engagement. You will also lead influencer partnerships, monitor media performance, and collaborate cross-functionally to ensure consistent messaging and business growth.
Requirements
Candidates must hold a bachelor's degree in Communications, PR, Marketing, or a related field. You should have 2–5 years of experience in PR or brand marketing, with a strong understanding of the Taiwan media landscape and digital ecosystem.
Full job description
Responsibilities
1. Earned & Paid Media Strategy
Independently manage a high volume of all Open Channel (OC) brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring high-quality execution across all brands.
Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.
Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.
Build strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.
Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.
Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies
2. Influencer & Opinion Leader Engagement
Develop and manage influencer, KOL, and opinion leader partnerships aligned with brand objectives.
Lead influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement.
Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion
Evaluate campiagn performance with data driven KPIs and ROI metrics.
3. Word-of-Mouth & Digital Advocacy
Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.
Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies.
Collaborate with Digital, Marketing, and EC teams to maximize buzz and digital amplification.
4. Agile Campaigns & Experience Activation
Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.
Integrate PR, influencer, and social elements to maximize cross-channel amplification.
Adapt campaign angles and content in real time based on trend shifts and consumer responses.
5. Cross-Functional & Strategic Communications
Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities.
Support EC by driving search visibility, traffic, and conversion through PR and social amplification.
Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.
Support integrated campaign planning, product launch calendars, and cross-channel execution.
Contribute to issues management, crisis communications, and reputation safeguarding as required.
Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact.
Key Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments
Proven track record in media relations, influencer marketing, and integrated communication campaigns
Strong understanding of the Taiwan media landscape and digital ecosystem
Experience working with regional or global stakeholders is a plus
Skills
Strategic thinking with strong storytelling and editorial judgment
Proficient in written and verbal communication skills in Chinese and English
Strong project management skills with the ability to manage multiple priorities • Data-driven mindset with experience analyzing media and influencer performance
High level of stakeholder management, collaboration, and interpersonal skills • Proactive, resilient, and comfortable working in a fast-paced environment
Related keywords
Digital PRCommunicationsMedia RelationsInfluencer MarketingBrand EquityShare of VoiceConsumer EngagementKOLWord-of-MouthDigital AdvocacyCampaign ExecutionCrisis CommunicationsReputation ManagementData-driven KPIsROI MetricsBeauty Industry
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.
※ All comments and queries will be responded to in due course.
Offices: 1-6-2, Higashi-shimbashi, Minato-ku, Tokyo 105-8310, JP · 2-3-1, Hamamatsucho, Minato-ku, Tokyo 105-8620, JP · 2F-8F, Block 3, 826 Century Avenue, PuDong District,, Shanghai, 200120, CN · #18-01 Frasers Tower, 182 Cecil Street, Singapore, 069547, SG · 390 Madison Avenue, New York, NY 10017, US