This is a remote role. We are looking for someone based in NYC or CA. CRM Strategy & Lifecycle Marketing Overall CRM Strategy: Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and …
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Full-time
Posted 28d ago
~40 hrs/week
Remote in California, United States, New York, New York, United States
Responsibilities
Develop and execute a comprehensive CRM and loyalty strategy across multiple channels to drive customer acquisition, retention, and lifetime value. Manage the end-to-end customer lifecycle and optimize performance through data-driven insights and testing frameworks.
Requirements
Requires 5+ years of experience in lifecycle or CRM marketing with a strong background in retail, beauty, or luxury brands. Must be proficient with loyalty platforms like Yotpo and email service providers such as Klaviyo or Salesforce.
Full job description
This is a remote role. We are looking for someone based in NYC or CA.
CRM Strategy & Lifecycle Marketing
Overall CRM Strategy: Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty.
Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back.
Segmentation and personalization: Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo.
Direct Mail Strategy: Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value.
Testing and optimization: Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement.
Loyalty Program Management
Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program.
Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences.
Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value.
Partnering with store operations teams on in-store loyalty offers, signage, and member experiences
Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed.[Text Wrapping Break]
Analytics & Performance Optimization
Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes.
Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health.
Translate complex data into clear business recommendations for senior leadership.
Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies.
Present performance updates, strategic recommendations, and growth opportunities to senior leadership.
Customer Acquisition & Engagement
Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts.
Identify opportunities to improve onboarding, activation, and long-term engagement.
Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience.
SKILLS & QUALIFICATIONS
5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email
Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools
Experience improving performance through continuous testing and optimization
Experience working with creative teams and aligning to brand guidelines
Experience in retail, beauty, luxury, or lifestyle brands
Working knowledge of SMS marketing compliance and data collection best practices
Experience with Omnichannel programs supporting both e-commerce and retail
Proven track record managing multi-channel campaigns end to end — including creative kickoff, legal review, QA, launch, and reporting
Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines
EQUAL EMPLOYMENT OPPORTUNITY
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
Related keywords
CRMLifecycle MarketingSMS MarketingPush NotificationsDirect MailCustomer Journey MappingPersonalizationCustomer Lifetime ValueYotpoLoyaltyLionListrakKlaviyoSalesforceOmnichannelRetailBeauty Industry
Our mission is to change the way people think about what they put on their bodies. We are building a destination where one can find the most comprehensive collection of the most beautiful, safe and effective beauty products in the world. We are a purpose driven organization that values diversity and inclusiveness. We pride ourselves in the expertise of our team, supporting our communities and respecting the environment we live in.
Based on 5275 listings with disclosed salaries, most marketing jobs in New York, NY pay between $70k–$180k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in New York, NY right now?
There are currently 6,414 open marketing positions in New York, NY listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in New York, NY?
Companies currently hiring include Adelphi Group, Publicis Groupe Holdings B.V., UM Australia, Amazon, Horizon Media, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in New York, NY?
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