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McLean, Virginia, United States · On-site
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The manager will lead strategic B2B and B2C research to shape marketing strategy and position the brand competitively. Responsibilities include managing the insights roadmap, executing research programs, and translating findings into actionable go-to-market strategies.
Candidates must have a bachelor's degree, at least 5 years of market research experience, and 3 years of experience managing associates. Preferred qualifications include 7+ years of experience in financial services or fintech and strong data-storytelling abilities.
As Manager of Brand Insights for the Global Payments Network, you will lead strategic B2B and B2C research that shapes marketing strategy and positions our brand competitively in the marketplace. In this action-oriented role, you will build the brand insights function by establishing repeatable research frameworks, brand health tracking, and voice-of-customer programs in close partnership with Brand Leadership. We are seeking a strategic growth leader who combines conceptual vision with quantitative rigor to thrive in our collaborative and innovative environment.
The Global Payment Network is a unique network built for global connectivity and partnership. The foundation of our global reach and payments infrastructure rests on three powerful payments leaders and distinct network brands that have operated together for almost two decades.
Discover Network is an international acceptance network that provides global acceptance to cardholders of participating Issuers from around the world
Diners Club International is a premium issuing brand that has 40+ issuers in 35+ countries; the Diners Club network is an international network that provides global acceptance to cardholders of participating Issuers from around the world
Pulse is a leading U.S. debit network known for its strength in real-time debit and an extensive global ATM network
General Responsibilities
Insights Roadmap: own and manage the multi-year delivery of of brand research and insights through influential storytelling, analysis, and actionable insights
Research Architecture: structure customer and market research programs globally alongside business and partner marketing teams
Program Execution: provide end-to-end management of B2B & B2C research programs alongside vendors and internal teams
Integrated Marketing & Insights: translate B2B and B2C insights into go-to-market strategies and high-impact content to engage our mix of audiences
Analytical Rigor: drive structured problem-solving and decision-making by marrying conceptual strategy with a strong quantitative orientation
Operational Excellence: Establish operating rhythms, ceremonies, and milestone tracking to drive organizational efficiency and project delivery
People Leadership: May manage and develop a team of analysts. The manager is expected to coach and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One
Who we are looking for…
As an INDIVIDUAL:
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change; in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow.
You care about the work, your team and the customers you serve.
As a LEADER:
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.
Basic Qualifications:
Bachelor’s degree or military experience
At least 3 years of experience managing and growing associates
At least 5 years of experience in a market research role
Preferred Qualifications:
7+ years of experience in within financial services, payment networks, or B2B fintechs
Experience leading brand health research
Experience leading voice of customer research
Experience with B2B and international research
Exceptional executive presence and data-storytelling ability
Strong track record of team leadership and people development
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, BrandChicago, IL: $138,100 - $157,700 for Manager, BrandNew York, NY: $165,700 - $189,200 for Manager, BrandRiverwoods, IL: $138,100 - $157,700 for Manager, BrandCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
Offices: 1680 Capital One Drive, McLean, Va 22102, US · 8020 Towers Crescent Dr, Vienna, VA 22182, US · 2 Bethesda METRO Center, Bethesda, MD 20814, US
Based on 137 listings with disclosed salaries, most marketing jobs in McLean, VA pay between $92k–$229k per year. Individual offers vary with seniority, company size, and specialization.
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