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Full-time
Generous discounts on holidays, Flexible hybrid working, Career progression opportunities
Posted 7d ago
~40 hrs/week
Responsibilities
You will own the non-accommodation revenue proposition across all brands, identifying and commercializing new ancillary products to drive EBITDA growth. This involves leading cross-functional squads to manage the end-to-end product lifecycle from initial business case to in-life performance optimization.
Requirements
The ideal candidate possesses senior commercial experience in demand-led consumer businesses such as travel, hospitality, or retail. You must demonstrate a proven track record in product commercialization, financial analysis, and managing complex third-party partnerships.
Full job description
Help shape the next generation of travel experiences at Awaze by building products and services that give our guests and homeowners greater choice, confidence and value.
Your mission
As our Head of Ancillary Revenue, you will own Awaze’s non-accommodation revenue proposition across our brands, source markets and booking corridors. You will identify, build, commercialise and continuously improve guest- and owner-facing ancillary products, ranging from insurance-backed propositions to travel extras.
Working through cross-functional squads and external partners, you will take opportunities from initial concept and business case through contracting, implementation and in-life optimisation. Your focus will be on delivering sustainable EBITDA growth while protecting the guest experience and the conversion of our core accommodation bookings.
What you'll be doing
Define and own the ancillary product roadmap across Awaze brands, source markets and booking corridors
Identify and assess new guest- and owner-facing opportunities, prioritising propositions that strengthen customer choice, trust and commercial return
Maintain a clear, live product pipeline covering prioritisation, business-case status, dependencies, risks and delivery timelines
Monitor competitors, online travel agencies and adjacent industries across the UK and Europe, translating market insight into new products and optimisation opportunities
Develop robust business cases covering customer value, attach rate, conversion impact, EBITDA, cashflow, risk and breakeven
Act as financial steward for the ancillary portfolio, tracking performance against plan, identifying risks early and recommending corrective action
Identify, evaluate and onboard third-party providers, including assessing the regulatory, compliance and financial-strength requirements associated with insurance-backed products
Lead commercial negotiations and contract development, securing competitive economics, appropriate service levels and aligned incentives
Manage supplier performance, service levels, renewals and continuous product improvement to ensure continuity and long-term value
Who we’re looking for
You’ll thrive in this role if you enjoy turning commercial opportunities into scalable products, balancing data-led decision-making with a strong understanding of the customer journey. You are comfortable working across functions, influencing senior stakeholders and external partners, and bringing structure and momentum to complex initiatives.
We’re looking for someone who brings:
Senior commercial experience from a demand-led consumer business such as travel, hospitality, retail, leisure or e-commerce, with responsibility for product commercialisation, revenue management or ancillary income
A proven track record of taking products from concept and business case through third-party contracting, implementation and in-life performance management
A strong understanding of digital checkout journeys, attach-rate optimisation and the balance between revenue growth, conversion protection and guest experience
Experience developing robust financial cases, including EBITDA, cashflow and breakeven analysis, and managing performance against plan
Strong commercial negotiation, supplier-management and contract-management capabilities
The ability to influence Product, Marketing, Finance, Pricing, Contact Centre teams and external partners without relying on direct authority
Structured project leadership across multiple concurrent workstreams, with clear ownership of dependencies, risks and timelines
Excellent communication skills, with the ability to translate complex commercial, financial and product issues into clear decisions and actions
Bonus points if you have experience procuring or managing insurance-backed or financial products, knowledge of OTA and direct-channel dynamics across the UK and Europe, or experience operating across multiple brands, source markets and cultures.
How you'll make an impact
Own the end-to-end lifecycle of ancillary products, from market analysis and sourcing through technical integration, Contact Centre readiness, launch and post-launch optimisation
Lead cross-functional squads across Product, Finance, Marketing, Pricing and Contact Centre, setting clear objectives, managing dependencies and holding partners accountable
Work closely with Product teams to integrate ancillary propositions into checkout and post-checkout journeys across direct and indirect channels
Establish clear conversion and basket-value guardrails, using testing, attach-rate data and guest sentiment to optimise placement, pricing and proposition design
Define performance metrics and review cadences for every product, creating a strong foundation for continuous improvement from launch
Build and manage a commercially attractive portfolio that strengthens the guest and homeowner proposition while delivering sustainable EBITDA growth
Provide clear and regular reporting to the Group Commercial Trading Director and Growth leadership on pipeline progress, delivery, financial contribution and risk
Why you’ll want to work at Awaze
We offer a versatile position in a strong professional and social environment - one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other.
We’re a people-first business - and we know that our success starts with our teams.
Here’s a glimpse of what you’ll enjoy:
Generous discounts on holidays across our brands
Flexible hybrid working – with the autonomy to work how you work best
Real opportunities to grow, learn and shape your role as well as careers progression vertically or horizontally, cross countries and responsibilities.
About Awaze
Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.
With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.
As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.
Worth knowing
We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment.
What’s next?
If this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application.
We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate.
Awaze is Europe's leading managed vacation rentals and holiday resorts business. Everyday amazing.
Industry
Travel Arrangements
Company size
1,001-5,000 employees
Founded
2019
LinkedIn followers
30,528
Awaze is Europe’s largest provider of self-catered holiday rentals. We bring together much-loved and long-established travel brands, including Cottages.com, Hoseasons, Novasol, James Villas and Ardennes-étape. We offer an unrivalled choice of over 105,000 holiday properties across our brands, hosting over six million guests a year across the UK and Continental Europe.
Our scale, technology and management services ensure that we deliver a best-in-class experience to both owners and guests. With all of our properties covered by expert local management teams, we are able to prioritise customer satisfaction and service levels.
Our focus on customer experience and investment in our industry-leading technology mean we connect amazing properties with the right guests and ensure consistently high satisfaction and occupancy levels, driving growth built on direct bookings and repeat customers.
If you're looking for your next career step, check out our careers page: https://careers.awaze.com/