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$82k–$107k/yr
Full-time
Medical Health Insurance, 401K, Equity In The Form Of Restricted Stock Units, Paid Time Off, Short Term Disability Leave, Long Term Disability Leave
Posted 23d ago
~40 hrs/week
Responsibilities
Develop and execute a community-first social media strategy to drive brand awareness and engagement across all owned channels. Manage daily operations including content calendars, copywriting, and performance reporting while collaborating with cross-functional partners for brand launches.
Requirements
Requires 3-5 years of social media management experience in the beauty industry or related sectors. Must be proficient in creative tools like Figma, Adobe Photoshop, and Capcut, with a strong understanding of social KPIs and SEO.
Full job description
WHO WE ARE.
Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World
THE ROLE.
Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns. This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy.
This will include the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting), along with executing the social strategy for brand launches, in collaboration with cross-functional partners. The ideal candidate will be at the forefront of social trends and innovation and have a strong creative eye, as well as the ability to develop channel-by-channel goals and effectively measure success. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community. Additional responsibilities include:
EXPECTATIONS.
6 Months
The contribution of concepts and ideas for always-on content and campaigns
Cross-channel execution with the ability to strategically plan engaging content and push innovation across channels
Collaboration and briefing cross-functional teams and external partners on opportunities to strategically feature content across owned social
Light touch ad hoc content creation for Tik Tok, Instagram Stories, and Instagram, as needed
Basic social reporting that measures content performance
Platform literacy so Glossier is able to stay on top of social media trends and identify moments for the brand to tap into
12 Months
Development of a social dashboard with active insights to ensure we are learning and driving results
The proactive building and maintenance of the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to relevant comments and feedback
Cross-channel calendar management and ownership of social workstreams
The ideal candidate is willing to work from our LA Office at least 3 days per week to support the team. If you’re a creative thinker with a passion for beauty and social media, love shooting content, excel at making social-first graphics, and have a knack for analyzing and optimizing strategies in a collaborative environment, we’d love to hear from you!
KEY INGREDIENTS.
We know you're here to do great work, raise the bar, and make a meaningful impact, and we're here for that, too. While there's no single path to success, we've found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life).
3-5 years experience working in social media management and content development within the beauty industry or related sectors
Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape
Understanding of SEO and web traffic metrics
Strong understanding of social media KPIs and social media analytical reporting platforms
Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
Passionate self-starter, decisive and able to move with speed to implement ideas
Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
Must have experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software
In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:
The estimated annual pay range for this role is $82,000 - $107,000.
There may be future opportunities for continued pay progression based on continued strong performance in the role.
Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
Related keywords
Social Media ManagementBeauty IndustryContent DevelopmentTikTokInstagramSocial DashboardSentiment MonitoringFigmaAdobe PhotoshopCanvaCapcutSEOKPIsAnalytical ReportingBrand AdvocacyCommunity Growth
Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup Second™. We prioritize skincare because we believe that healthy skin is the best foundation.
We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup Second™ approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.
Offices: 233 Spring Street, East 10th Floor, New York, NY 10013, US
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