Los Angeles, California, United States · Hybrid
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Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of m…
Skills: Brand strategy, Consumer insights, Market research, Qualitative research, Focus groups
Los Angeles, California, United States · On-site
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Job DetailsJob Location: Canoga Park Service Center - Canoga Park, CA 91303Position Type: Full TimeEducation Level: BachelorsSalary Range: $70,000.00 - $71,000.00 Salary/yearJob Shift: DayCompany Overview Girl Scouts of …
Skills: Recruitment, Community engagement, Sales, Lead generation, Networking
Los Angeles, California, United States · Hybrid
$90k–$110k/yr
About The RoleThe Project Manager, Retail Special Projects is responsible for managing all logistics and operations of special projects and operations initiatives. The role also serves as the primary point of contact for…
Skills: Project management, Budget planning, Operational planning, Organizational skills, Communication skills
Los Angeles, California, United States · Hybrid
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Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, liv…
Skills: Marketing content strategy, Sales enablement, Creative strategy, Data-driven decision making, Content creation
Los Angeles, California, United States · On-site
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About Fuel Cycle: Fuel Cycle empowers leading organizations with agile research solutions that deliver decision-ready insights — fast, flexible, and fully integrated. As a market research disruptor, our AI-powered Insigh…
Skills: Project coordination, Written communication, Verbal communication, Technology proficiency, Data analysis
Los Angeles, California, United States · Hybrid
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Job Title: Senior Marketing Specialist Location: Encino, CA Reports to: Marketing Project Manager Employment Type: Full time Job Req ID: 2026 Req Begin Date: 7/20/2026 About TMHCC Tokio Marine HCC (TMHCC) brings 50 years…
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Los Angeles, California, United States · On-site
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At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under thi…
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Los Angeles, California, United States · On-site
$75k–$85k/yr
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and r…
Skills: Sports marketing, Creative strategy, Brand strategy, Integrated marketing, Sponsorship activation
Los Angeles, California, United States · Hybrid
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have m…
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Los Angeles, California, United States · Hybrid
$67k–$95k/yr
Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the indust…
Skills: Ecommerce, Site Merchandising, Digital Content, Digital Production, Shopify
Los Angeles, California, United States · Hybrid
IndieWire is seeking a driven and relationship-focused Client Success Associate to support pre-, mid-, and post-sale support for entertainment and consumer accounts. The ideal candidate is nimble, creative, and thrives i…
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Burbank, California, United States · Hybrid
$22/hr–$30/hr
Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A: Associate Video Editor Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywo…
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Los Angeles, California, United States · On-site
$87k–$193k/yr
As Senior Field Marketing Manager for North America, you’ll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of …
Skills: Field Marketing, Demand Generation, Event Management, Pipeline Acceleration, Budget Management
Los Angeles, California, United States · On-site
Job DescriptionPosition OverviewWe are seeking a motivated and enthusiastic Entry Level Marketing Associate to join our dynamic marketing team. This position is ideal for recent graduates or individuals looking to start …
Skills: Marketing campaigns, Market research, Digital marketing, Content creation, Social media management
Los Angeles, California, United States · Hybrid
$90k–$112k/yr
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Skills: SQL, Python, Databricks, Tableau, Excel
Los Angeles, California, United States · Remote OK
Company description Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy. Through our platfor…
Skills: Paid social media, Influencer marketing, Media strategy, Campaign optimization, Social media analytics
Los Angeles, California, United States · On-site
$26/hr–$28/hr
About Us Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Co…
Skills: Field Marketing, Trade Marketing, Event Management, Logistics Coordination, Inventory Management
Los Angeles, California, United States · On-site
$26/hr–$28/hr
About Us Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Co…
Skills: Field Marketing, Trade Marketing, Event Management, Logistics Coordination, Inventory Management
Los Angeles, California, United States · On-site
$75k–$110k/yr
Overview The Manager, Global Hardlines Licensing oversees and grows licensed partnerships across the entire Paramount portfolio. This role is in charge of spearheading domestic and global toy strategies, coordinating wit…
Skills: Licensing Strategy, Business Development, Financial Forecasting, Product Development, Contract Management
Los Angeles, California, United States · On-site
$200k–$330k/yr
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed wit…
Skills: Program Management, Commercial Readiness, Go-to-market Strategy, Change Management, Cross-functional Leadership
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The Brand Strategy Insights Manager will lead qualitative research and cultural trend analysis to shape Tinder's brand messaging and product positioning. They will partner with cross-functional teams to translate consumer insights into actionable marketing strategies and campaign evaluations.
Candidates must have 7+ years of experience in consumer insights, market research, or brand strategy with a strong background in qualitative research methodologies. Exceptional storytelling skills and the ability to influence stakeholders through data-driven narratives are essential for this role.
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Tinder is the most popular dating app in the world – a relationship starts from Tinder every 3 seconds! We’re a lean, passionate team laser-focused on helping every single person find a meaningful connection.
About the Role:
We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. This is not a traditional, pure-research role. Sitting at the intersection of consumer insight, brand strategy, and product marketing, this role uses research as the strategic fuel to shape positioning, messaging, and go-to-market direction, rather than treating research as a standalone deliverable.
As the Brand Strategy Insights Manager, you will provide the insight-driven foundation that shapes Tinder's brand messaging, creative direction, and cultural relevance, while partnering directly with Product Marketing to ensure new feature naming and positioning are grounded in the broader brand narrative. You will drive strategic decisions by deeply understanding our customers — their values, behaviors, and cultural context — through qualitative research, brand tracking, social listening, cultural insight, and trend analysis. This role will be pivotal in shaping marketing strategy, creative development, campaign effectiveness, and ensuring our initiatives resonate authentically with Tinder's global audience.
\n In this role, you will:Qualitative Research Leadership:
Develop and implement strategic qualitative research initiatives, including IDIs and focus groups to uncover deep user insights, cultural contexts, and white space opportunities.
Translate qualitative findings into actionable insights that influence brand strategy, feature positioning and messaging, and marketing campaigns.
Creative Testing & Campaign Evaluation:
Design and execute creative testing plans, partnering with the Marketing team to optimize messaging and campaigns prior to launch.
Assess the impact of marketing initiatives on brand metrics and audience perception, and provide strategic recommendations based on performance analysis.
Cultural Insights & Trend Spotting:
Develop cultural foresight reports specific to Tinder's audience — identifying emerging trends, evolving social norms, and emergent youth cultures relevant to Tinder's brand and users, enabling proactive strategic planning.
Leverage social listening tools and digital ethnography to uncover emerging themes, track competitor narratives, and identify cultural moments where Tinder can play an authentic role.
Partner with Analytics and Product Research to mine Tinder for interesting, actionable trends, including looking at existing user behavior trends and designing and implementing quantitative surveys as needed.
Lead Marketing Insights & Strategy for Tinder. Operating within a highly collaborative global research ecosystem, you will focus purely on surfacing brand and marketing opportunities, working complementarily alongside our dedicated Product Research and Match Group Portfolio teams to ensure maximum impact without overlap.
Feed actionable intelligence into the Annual Brand Strategy Plan and Global Messaging Matrix, prioritizing claims and defining the hierarchy of what we say and when.
Stakeholder Influence & Communication:
Serve as the strategic architect of the consumer voice — uncover and evangelize relevant insights and recommendations to cross-functional marketing stakeholders, including Brand, Creative Partners, Social, PR, and Product Marketing teams on an ongoing basis.
Forge strong, proactive partnerships with Product Marketing to drive naming and positioning for new features, ensuring all go-to-market strategies are firmly anchored in the broader brand narrative rather than developed in silos.
Partner closely with quantitative and product partners in order to gain a 360 understanding of consumer needs.
Craft compelling, story-driven insights that inspire strategic alignment, guide content development, and inform integrated campaigns.
Build and compound institutional knowledge over time, serving as the trusted, long-term strategic advisor to Brand, PMM, and Product teams.
Brand Health Tracking & Research Strategies:
Support the management of comprehensive brand health studies tracking awareness, consideration, sentiment, brand attributes etc.
Act as Brand Strategy voice in evaluating innovative research methodologies and tools, testing new vendors and technologies in qualitative research, cultural analysis, and brand measurement.
The salary range for this position is $130,000 - $143,000 for New York, NY. The salary range for this position is $125,000 - $135,000 for Los Angeles, CA.
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
#LI-TS2
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
Match Group is on a mission to spark meaningful connections for every single person worldwide. Our portfolio of brands—including Tinder, Hinge, Match, OKCupid and more—meets people wherever they are in their relationship journey, increasing the likelihood of great dates and genuine connection. Since pioneering online dating over 20 years ago, hundreds of millions of people from all ages, races, genders, sexual orientations, and backgrounds have used our apps to find meaningful relationships. Today, one-third of marriages begin on one of our platforms. We remain on the cutting edge of bringing people together, revolutionizing the way they connect across more than 40 languages worldwide. Learn more about our brands at www.mtch.com.
Offices: Los Angeles, California 90069, US
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