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Assistant Director, Admissions Marketing and Operations, Graduate Programs Office
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$63k–$72k/yr
Full-time
bachelor degree
Posted 18d ago
~40 hrs/week
Responsibilities
The Assistant Director leads the operational strategy, marketing, and recruitment efforts for the online Master of Science in Software Engineering for Artificial Intelligence program. This role manages relationships with external partners, analyzes enrollment data, and ensures a high-quality admissions experience for prospective students.
Requirements
Candidates must hold a Bachelor's degree and possess strong analytical, communication, and relationship-management skills. The role requires proficiency in MS Office, CRM tools, and the ability to work in a fast-paced environment with occasional night and weekend commitments.
Full job description
Assistant Director, Admissions Operations and Marketing As a central member of the College of Engineering's Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master's Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service–driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.
Responsibilities include:
Identifying and cultivating prime prospective candidates.
Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
The role oversees and serves as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
The Assistant Director serves as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master's and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.
Innovation and leadership in general education. Seven decades strong.
Industry
Higher Education
Company size
51-200 employees
Founded
1952
Headquarters
Boston, Massachusetts
LinkedIn followers
574
For seventy years, Boston University College of General Studies has been a leader in general education—a small liberal arts college providing a world-class general education in the heart of a large research university. The educational practices CGS pioneered and refined—interdisciplinary learning, the Capstone project, the use of e-Portfolios for rigorous assessment, and an emphasis on general education—have since been adopted as best practices in the field of higher education.
Today, CGS continues its legacy of interdisciplinary teaching and learning. Its two-year program fulfills most of the University’s BU Hub general education requirements, inspiring students to make connections among disciplines and to connect their knowledge to real-world problems. It continues to offer a rigorous and comprehensive liberal arts foundation while guiding students on a unique pathway through BU, teaching them how to apply broad learning, how to think critically and creatively, and how to communicate effectively. With its unique first-year experience—a spring semester start date followed by a summer semester in London or New England—CGS offers the only program at Boston University where study abroad is integrated into the first year of college.
Our faculty and leadership pioneer best practices in interdisciplinary and general education around the globe. And our alumni continue to change the world in every industry and profession they choose—from entertainment to education to business to the medical fields.
We love to stay connected with our alumni, parents, and friends! Follow us here on LinkedIn, join BU Connects (https://buconnects.com/), or share your updates with us via a Class Note (https://www.bu.edu/cgs/alumni/class-notes/).
Offices: 871 Commonwealth Ave, Boston, Massachusetts 02215, US
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