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IHG Hotels & Resorts
SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC
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Full-time
Competitive base salary, Incentive programs, Company pension scheme, Team-building events, Coaching, Learning platforms
Posted 12d ago
~40 hrs/week
Responsibilities
You will lead the in-house Creative Studio, overseeing brand CI governance and providing creative direction for marketing and communication initiatives. Additionally, you will manage a team of creators and integrate AI-assisted workflows to enhance production efficiency and creative quality.
Requirements
The ideal candidate has extensive experience in senior creative roles such as Art Director or Creative Lead, with a strong portfolio demonstrating high-quality execution. You must possess deep expertise in brand identity systems, team leadership, and the ability to leverage AI tools within creative production environments.
Full job description
mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.
You'll be a core member of our in-house Creative Studio, acting as the senior creative lead. This is a new role reporting into the Head of Creative Studio that brings creative leadership and brand CI ownership fully in-house. You'll act as the senior creative decision-maker behind high-impact marketing and communication work across mobile.de and our sub-brands. This is a hands-on leadership role for an experienced creative who combines strong craft with creative judgement and people leadership, someone who can produce high-quality work themselves while also leading a creative team and helping set the overall standard of output.
You'll work closely with teams across marketing, communications, sales, product, CRM, UX/UI, advertising and copywriting, as well as the internal Studio team, freelancers and external partners, with a focus on quality, consistency, effectiveness and creative excellence.
You'll support both B2C and B2B stakeholders, from consumer and product marketing to dealer-facing sales initiatives, by developing strong creative work, shaping concepts and executions, and making higher-level calls on creative quality and brand application. You'll act as team lead for creators within the Studio, with roles such as Visual Designer and Video Producer reporting into you, and you'll be responsible for ensuring all output, including that of external partners and agencies, meets our creative standards and brand CI requirements.
Own the development, governance and evolution of mobile.de's brand CI, acting as the senior creative authority on quality, consistency and brand application across all output and touchpoints
Deliver hands-on creative work across marketing and communication projects, depending on your craft background and Studio needs
Translate briefs and strategic direction into effective creative approaches and executions across B2C and B2B initiatives, working in close daily partnership with the Senior Creative Strategist and key stakeholders across marketing, product and sales
Act as team lead for creators within the Studio, guiding, supporting and developing roles such as Visual Designer and Video Producer, as well as overseeing standards of creative production by external partners
Provide day-to-day creative direction, feedback and quality control, applying sound judgement on brand consistency versus platform-native best practices, particularly for social and paid performance channels
Work in close alignment with the Head of UX to ensure brand expression is coherent across product, in-app and on-page contexts
Lead the identification and implementation of AI-assisted production workflows across design and video, including tooling, MCPs, agents and integrations; evaluate AI-generated output critically, balancing efficiency against brand quality and risk
Identify bottlenecks, capability gaps and productivity opportunities in creative production, contribute to creative variant testing, and use results to continuously improve Studio standards, workflow and best practices, while helping build a culture of strong craft, creative ambition and continuous improvement
You have experience in a senior creative role such as Design Lead, Art Director, Creative Lead or Associate Creative Director, ideally in an in-house, studio or agency environment, and are comfortable acting as the senior creative manager for a small but growing team
You are a strong hands-on creative with a portfolio that demonstrates high-quality execution and clear creative judgement across multiple channels and formats, whether your background is in design, integrated design, motion, video or a related discipline
You have experience owning or significantly contributing to a brand identity system or CI framework, and are comfortable making and defending decisions on brand application
You know how to turn briefs and strategic direction into clear, compelling creative work that is both effective and well-crafted
You have the seniority and judgement to make higher-level calls on creative quality, consistency and brand application, and are confident giving creative direction and feedback that raises the standard of work through collaboration rather than hierarchy alone
You are confident working across complex, cross-functional environments and can influence and align stakeholders at different levels
You have experience leading or mentoring creatives and care deeply about developing others while building a culture of craft, ambition and continuous improvement
You are a strong collaborative partner to strategists and planners, and are comfortable working from a commercially grounded brief
You understand performance creative and know when brand compliance should be applied strictly and when platform-native creative will outperform it, and you can make that call with confidence
You have contributed to creative variant testing and can interpret results in terms of creative strategy and future production decisions
You are AI-native: you have actively built or co-built AI-assisted workflows in creative or video production environments, including generative AI platforms, MCPs, workflow agents or integrations, and you approach new tooling with a build-and-test mindset rather than passive adoption
Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):
Rewards: competitive base salary and participation in the company’s incentive programs.
Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
Learning & Development: Keep growing with access to coaching, learning platforms and resources.
Mobility: Stay mobile with a monthly transportation allowance.
Enjoy working: Our well-equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
Family support: enhanced parental leave and family-friendly policies to support all parents and careers.
Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future. Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves. Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).
mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
Founded in 1996, we disrupted the status quo of buying and selling cars with the first online vehicle marketplace, driven by the idea to create something new. As a driver of change for growth and innovation we became more than just a platform. We are an ecosystem of skilled and entrepreneurially minded people, a community to unite sellers and buyers. Germany's largest online vehicle marketplace, with curiosity and drive in our DNA.
mobile.de is part of Adevinta.
Imprint: https://www.mobile.de/service/imprint?lang=de
Offices: Dernburgstraße 50, Berlin, 14057, DE
E-CommerceClassifiedsInformation ServicesAutomotiveAdvertisingCustomer Service
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