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Own and scale the demand creation engine, focusing on Paid Social, Display, Native, and Demand Gen channels. Develop AI-powered creative workflows and optimize the full conversion funnel from first impression to qualified lead.
Requires a strong track record in Meta Ads and experience building paid channels from scratch. Must be fluent in German and English, with a proven ability to integrate AI into performance marketing workflows.
Neuraum operates Germany's largest homebuilding marketplace. We connect future home builders with the right building partners across six high-reach platforms, including Fertighaus.de, Bauen.de, Massivhaus.de and Immowelt.de. From our strong position as market leader, we are entering the next phase of growth.
We are evolving beyond pure discovery into a platform that supports the entire home-building journey, from first inspiration to planning and execution. As AI fundamentally changes how people search, compare and decide online, performance marketing is becoming an even more critical growth lever.
We have already built and scaled our Demand Capture engine (Search, Bing, CRM). Now we want someone to do the same on the other side. As Senior Performance Marketing Manager, you will own, build and scale our Demand Creation: Paid Social, Display, Native and Demand Gen (incl. YouTube). Your mission is to make sure we reach and convert the right people on our marketplace, the families who go on to build a home of their own.
You will own our paid social strategy and build out our display, native and demand-gen channels from the ground up. This is not about maintaining an established setup, it is about building, establishing and scaling it. You will own a significant share of our paid budget, with the freedom to test, learn and scale what works. Supported by strong data infrastructure, broad market reach and a highly entrepreneurial environment, you will directly influence how we acquire, convert and qualify users at scale.
You will work closely with Marketing, Product, Data and Leadership. This is a senior individual contributor role with high ownership, fast feedback cycles and direct business impact.
Own Paid Social: build and scale our core acquisition on Meta, with end-to-end ownership of the acquisition experience.
Build Display, Native and Demand Gen: launch, scale and optimize our demand-creation channels beyond Meta (incl. YouTube), for both prospecting and retargeting.
Build creatives and creative workflows: develop the hooks, angles and assets that drive action, and build the AI-powered workflows to produce them at scale.
Own the full funnel: you have the flexibility to adjust everything from first impression to qualified conversion: ads, landing pages, funnels and forms.
Build with AI: embed AI into your daily workflow, from creative research and variant generation to campaign optimization and analysis. We have the tools and support you need.
Strong track record in performance marketing with a focus on Meta Ads, plus experience in at least one further demand-creation channel (e.g. Display, Native, Demand Gen).
Strong analytical skills and experience optimizing campaigns across the funnel, from creative to conversion, with a focus on lead quality and value, not just volume.
Hands-on creative ability with a feel for the psychology of advertising and the skill to build creatives and the workflows behind them.
You have built and scaled at least one paid channel from scratch, not only optimized an existing one.
You have used AI to produce creatives or build workflows in real campaigns and can show where it lifted output quality or speed.
Enjoyment of complex challenges in a collaborative, non-hierarchical setup, with willingness to step outside your role.
A positive, team-oriented mindset.
Fluent German (C1+, native-level a strong plus for German-market creative) and fluent English.
Strong acquisition engine: meaningful budget, proven channels, advanced tracking, product support and millions of users across multiple domains.
Real ownership and impact: the freedom to build and scale our demand-creation engine and directly influence how future home builders discover and choose Neuraum.
Fast execution: lean structures, direct access to decision makers and modern tooling with clean data, so you can test, ship and scale without legacy bureaucracy.
Learning and Development: understand the business end-to-end, work closely with experienced leadership, and grow through challenging projects.
Strong context: a profitable market leader backed by AVIV Group, combining small-team speed with long-term stability.
A team with high standards: smart, low-ego people who value ownership, clear thinking and practical execution.
Good working setup: Berlin-Kreuzberg office by the Landwehrkanal, flexible working hours, Urban Sports Club, team events and 30 days vacation.
At Neuraum, we welcome different backgrounds, perspectives and paths. If this role sounds relevant to your experience and ambition, we would like to hear from you.
Apply with your CV or LinkedIn profile. If you have questions, contact our recruiter Vicki at [email protected] or visit www.neuraum.com.
Neuraum: Shaping the Future of Building for a Better Life.
At Neuraum, we are on a mission to transform one of the most significant and emotional journeys a person can take: building their own home. We help future home builders navigate that journey and connect with the right building partners. What started with Fertighaus.de has grown into Germany's leading homebuilding platform with six portals across the market.
The Best of Both Worlds: Since joining AVIV Group, we combine the agile speed and ownership of a focused 30-person company with the reach and stability of one of Europe's leading real estate tech groups.
Why Join Us? The desire for a home of one's own has never been stronger, and the market is evolving faster than ever. At Neuraum, you’ll join a team of experienced professionals who are passionate about using technology to solve real-world problems. We work in an environment that is high-impact and collaborative, yet deeply committed to sustainability and a healthy work-life balance.
We shape the future of building for a better life.
Neuraum - "we shape the future of building for a better life." We are a Berlin based Company wanting to make a difference in the building industry. To achieve this we’ve set out on an ambitious path: after taking over several online portals from a more than 70-year-old internet pioneer in the summer of 2015, our largest site Fertighaus.de is now the leading German house building portal. Today we help hundreds of thousands of people find their dream home and make some of the most important and emotional decisions in life every year. The market is evolving fast. Now, more than ever, the desire to own a home of their own is near the front of people’s minds--not least due to the Coronavirus pandemic and the remote work boom. This development has spurred our expansion into the 360° platform for home building in Germany and Austria, as well as the development of an independent venture providing direct to consumer consultation & design solutions.
Offices: Rosenthaler Strasse 13, Berlin, BE 10119, DE
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