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The Local Marketing Manager is responsible for developing and implementing regional marketing strategies and activities to achieve sales and margin goals. This includes managing relationships with Key Opinion Leaders (KOLs) and coordinating with sales teams to align product strategies.
Candidates must have at least 3 years of experience in the pharmaceutical industry, including 2 years in central or local marketing. Fluency in English and proficiency in Excel and PowerPoint are required, along with a willingness to travel frequently.
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
· Support the development of regional marketing planning including program and materials, evaluate its effectiveness
· Support the preparation realistic & achievable objectives, strategies and tactics for local business development
· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
· Support the regional implementation of the product promotion and growth initiative activities
· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
· Coordinate with local sales team for any update to align product strategies
· Provide training support to regional sales force on product knowledge and market intelligence
· Identify the opinion leaders in the respective region
· Establish and keep professional relationship with local KOLs
· Provide the sufficient support to local KOLs for regional marketing activities
· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
· Manage quarterly / annual expense within budget in respective region
· Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
· Position experiences:
Minimum 2 years working experience on central or local marketing
Minimum 1 year sales working background is preferred
· Language Skills: Fluent in English both oral and written
· Computer Skills: Working knowledge, especially good at Excel and PowerPoint
· Mobility: Willing to travel frequently
· Other Special requirements:
Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication, interpersonal and presentation skill
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Allergan is now part of AbbVie. AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @AbbVie on LinkedIn for future updates.
Offices: Allergan plc, Dublin, Coolock D17 E400, IE · Morris Corporate Center III, 400 Interpace Parkway, Parsippany, NJ 07054, US · Parkway, Marlow, England SL7 1YL, GB · 301 W Howard Ln, Austin, TX 78753, US · 8301 Mars Dr, Hewitt, TX 76712, US
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