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Full-time
postgraduate degree
Posted 2d ago
Apply by Aug 17
~40 hrs/week
Responsibilities
The role involves planning and executing integrated B2B marketing campaigns while managing performance measurement and ROI tracking. You will also leverage marketing automation and BI tools to provide actionable insights and support business teams.
Requirements
Candidates must hold a Master's degree in Marketing, Business, or a related field. Prior experience in power, energy, infrastructure, or capital goods sectors is preferred along with strong proficiency in MarTech and analytics.
Full job description
Purpose of Role
The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools, with the ability to translate data into actionable recommendations. Prior exposure to the power, energy, infrastructure or capital goods sector is preferred.
Position Title
Manager - Marketing
Position Summary
We are looking for an experienced Marketing professional with a strong foundation in B2B marketing, analytics and MarTech to help drive core marketing functionality. The role will focus on planning and executing integrated marketing initiatives, strengthening marketing analytics and enabling business teams through insights and performance tracking.
Position Demands
Master's degree in Marketing, Business, or a related field
Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage
Key Accountabilities / Responsibilities
Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events and sales enablement
Own marketing performance measurement, including campaign, funnel and pipeline analytics, to assess impact and ROI
Manage and analyse marketing data using Salesforce for lead management, pipeline tracking, reporting and dashboards
Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales teams
Leverage marketing automation platforms (such as Marketo) for campaign execution, lead nurturing, scoring and reporting
Track and optimise campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, Google Ads and email marketing platforms
Build and maintain performance dashboards using BI tools to support decision-making and leadership reporting
Partner closely with Sales, Product and Business teams to align marketing initiatives with commercial priorities and pipeline objectives
Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and data services into clear and compelling marketing narratives
Support market, customer and competitive analysis to sharpen targeting, positioning and channel strategy
Manage agency partners and internal stakeholders to deliver high-quality marketing outputs on time and within budget
Competencies
Behavioural - Achievement Orientation
Behavioural - Altrocentric Leadership
Behavioural - Analytical Decision Making
Behavioural - Customer Service Orientation
Behavioural - Impact and Influence
Behavioural - Information Seeking
Behavioural - Initiative
Behavioural - Innovative Thinking
Functional - Financial
Functional - Operational
Functional - People
Functional - Strategic
About Us
Sterlite Electric Limited (formerly known as Sterlite Power Transmission Limited) is a manufacturer of capital goods in the cable conductor industry, specializing in the design, manufacture, and supply of high-performance power conductors, extra-high voltage (EHV), high voltage (HV), medium voltage (MV) cables, and optical ground wire (OPGW). Serving customers in over 70 countries, Sterlite is renowned for empowering critical power infrastructure development worldwide.
With four manufacturing facilities and an annual production capacity of 150,000+ MT for conductors and 3,000 km+ for power cables, Sterlite Electric combines cutting-edge engineering with robust production capabilities to deliver reliable and innovative cable solutions. With expertise in navigating 120 critical corridors in major cities and geographical challenges, the company’s specialized EPC services enable the successful upgrade, uprate, and fiberization of transmission infrastructure, further enhancing the global energy grid.
With a relentless focus on innovation and a long-term commitment to growth, Sterlite is at the forefront of shaping the future of energy infrastructure.
Sterlite Electric Limited (formerly known as Sterlite Power Transmission Limited) is a manufacturer of capital goods in the cable conductor industry, specializing in the design, manufacture, and supply of high-performance power conductors, extra-high voltage (EHV), high voltage (HV), medium voltage (MV) cables, and optical ground wire (OPGW). Serving customers in over 70 countries, Sterlite is renowned for empowering critical power infrastructure development worldwide.
With four manufacturing facilities and an annual production capacity of 150,000+ MT for conductors and 3,000 km+ for power cables, Sterlite Electric combines cutting-edge engineering with robust production capabilities to deliver reliable and innovative cable solutions. With expertise in navigating 120 critical corridors in major cities and geographical challenges, the company’s specialized EPC services enable the successful upgrade, uprate, and fiberization of transmission infrastructure, further enhancing the global energy grid.
With a relentless focus on innovation and a long-term commitment to growth, Sterlite is at the forefront of shaping the future of energy infrastructure.
Offices: Ishwar Nagar, New Delhi, Delhi 110065, IN
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