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Full-time
Competitive salary package, Flexible working hours, Hybrid working policy, Collaborative and transparent office culture, Team events, Quarterly offsite
Posted 41d ago
~40 hrs/week
Responsibilities
The Marketing Manager will build the OTIV brand from the ground up, managing the voice, content, and global presence. They will execute demand generation campaigns and optimize the website to drive pipeline and support enterprise sales cycles.
Requirements
Requires a hands-on marketer with over 4 years of experience in B2B SaaS or deep tech who is proficient in using AI tools. The ideal candidate must be a data-driven storyteller capable of translating complex technology into compelling messaging for enterprise buyers.
Full job description
Who we are
OTIV is a Ghent-based company leading the autonomous revolution in rail. We are on a mission to increase safety and efficiency of railway operations by teaching rail vehicles to drive autonomously. By making trains more efficient and safer, we actively contribute to a modal shift and a greener future. We bring this vision to life by a unique focus on the most challenging environments such as cities, shunting yards and industrial sites. Thanks to high-profile partners and world-leading clients such as Deutsche Bahn, SNCF Group, ArcelorMittal and CAF we deliver the future of railway operations today.
OTIV is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic. OTIV strives to create an environment in which all employees feel confident in their ability to bring their authentic selves to work and secure collaborating with colleagues and customers.
What you will do
As our very first Marketing Manager, you'll own and build the OTIV brand from the ground up, creating the voice, content, and presence that puts us on the map globally. You'll develop and execute campaigns across channels that directly generate pipeline and support enterprise sales cycles. You'll manage our website as a conversion asset, using data and experimentation to continuously improve performance. Being part of the commercial team, you'll translate complex product value into sharp messaging, enablement materials, and content that moves deals forward. You'll bring structure to how we use AI tools and modern martech, setting the foundation for a scalable marketing function.
Tasks and responsibilities
As Marketing Manager at OTIV you will
Own and evolve the brand: tone of voice, visual identity, messaging framework, and positioning
Build and manage the content engine: editorial calendar, blog, case studies, whitepapers, and social
Plan and execute demand generation campaigns across LinkedIn, paid search, email, and events
Manage and optimize the company website for conversion, SEO, and user journey
Track and report on funnel metrics, campaign performance, and pipeline contribution, translating data into executive-ready insights
Run structured experiments to improve funnel performance and pipeline velocity
Leverage AI tools to scale content output and marketing operations
Support product launches and feature releases with go-to-market content and campaigns
Own the marketing tech stack: HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, Claude, etc
Build and grow a community of customers, prospects, and industry peers, through events, forums, newsletters, or digital channels, to drive brand affinity and long-term pipeline
A hands-on marketer with 4+ years in B2B SaaS or deep tech, you've built things from scratch and know what good looks like
A strong storyteller who can translate complex technology into sharp, compelling messaging for enterprise buyers
Data-driven: you measure what matters, optimize relentlessly, and can present pipeline and funnel insights
Comfortable being the only marketer in the room, you don't wait for a team to get moving
A natural community builder who understands that long-term brand and pipeline come from relationships, not just campaigns
AI-native: you use AI & automations daily to move faster
Collaborative by nature, you work closely with sales, product, and tech
You thrive in a fast-moving environment, where the playbook is still being written
What we offer
Full time offer with competitive salary package.
International environment in a disruptive scale-up with opportunities to grow.
Early riser or night owl? Either way, you’ll fit right in our flexible working hours system.
Hybrid working policy, with an office in beautiful Ghent (Belgium).
Collaborative, transparent, and fun-loving office culture.
OTIV develops assistance, remote control, and autonomous technology for rail, improving safety, increasing efficiency, and contributing to the modal shift. Our solutions enable industrial players, rail operators, and infrastructure managers to transition from manual handling to assisted, remote-controlled, or fully autonomous rail operations.
We collaborate with major industry players such as CAF, DB Cargo, ArcelorMittal, Green Cargo, ProRail, and SNCF to address critical socio-economic challenges, including incident costs, labor shortages, and the environmental impact of transportation.
Offices: Nieuwewandeling, 62, Ghent, Flemish Region 9000, BE · Friedrichstraße 42, Cologne, North Rhine-Westphalia 50676, DE
How many Management & Leadership jobs are open in Ghent, Belgium right now?
There are currently 117 open management & leadership positions in Ghent, Belgium listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Ghent, Belgium?
Companies currently hiring include argenx, Fastned, Deliverect, HSO, Liantis, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Ghent, Belgium?
Yes — 62 of the 117 open management & leadership positions offer remote or hybrid work (4 remote, 58 hybrid).
How do I apply for Management & Leadership jobs in Ghent, Belgium?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.