Associate Director - Commercial Campaign and Monetization
Bangkok, Thailand · On-site
Senior
Lead the Commercial Growth Lab and oversee Commercial Planning & Execution and Monetization functions. Develop commercial growth strategies aligned with business objectives and sales targets. Drive customer acquisition, …
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Marriott International Hotels, Inc.
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Bangkok, Thailand · On-site
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Associate Director - Commercial Campaign and Monetization
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Full-time
bachelor degree, postgraduate degree
Posted 8d ago
~40 hrs/week
Responsibilities
Lead the Commercial Growth Lab to develop and execute strategies for customer acquisition, retention, and monetization across various channels. Collaborate with cross-functional teams to define KPIs, optimize investments, and build scalable commercial frameworks.
Requirements
Requires a Bachelor's degree in a relevant field and 7-10 years of leadership experience in media and data monetization or marketing analytics. Proficiency in data tools like SQL, Python, and Tableau is preferred alongside strong strategic and leadership capabilities.
Full job description
Lead the Commercial Growth Lab and oversee Commercial Planning & Execution and Monetization functions.
Develop commercial growth strategies aligned with business objectives and sales targets.
Drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns.
Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media.
Lead digital media, owned media, KOL, affiliate, and social activation strategies to maximize ROI.
Identify and develop new monetization opportunities, including data, media, IP, and commercial partnerships.
Collaborate with Commercial, Technology, Product, CRM, Data, Finance, and external partners to deliver growth initiatives.
Define commercial KPIs and performance dashboards, monitor business performance, and optimize investments.
Build scalable commercial frameworks, governance, and operating models.
Coach and develop managers and cross-functional teams to foster a high-performance organization.
Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.
Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity.
Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.
Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.
Exceptional leadership, team management, and communication skills.
Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.
Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.
CP Axtra Public Company Limited is the operator of the largest wholesaler "Makro" and the leading retailer "Lotus’s". The company also operates in 10 countries overseas.
How many Management & Leadership jobs are open in Bangkok, Thailand right now?
There are currently 1,757 open management & leadership positions in Bangkok, Thailand listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Bangkok, Thailand?
Companies currently hiring include Agoda, Marriott International Hotels, Inc., JLL, CP AXTRA PUBLIC COMPANY LIMITED, Mirpuri Group USA - PANDORA Jewelry Division, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Bangkok, Thailand?
Yes — 379 of the 1757 open management & leadership positions offer remote or hybrid work (56 remote, 323 hybrid).
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