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The role involves developing and executing the overarching social media strategy for Capital One in the UK to grow brand awareness. Key duties include managing content creator partnerships, overseeing multi-channel campaigns, and reporting on brand metrics and KPIs.
Candidates should have demonstrable experience implementing organic social media strategies, preferably within financial services or a regulated environment. Strong creative and analytical skills are required, along with the ability to manage external agencies and multiple projects in a fast-paced setting.
Job Title: Social Media Lead (Senior Associate)
Location: London or Nottingham - Hybrid
Working Pattern: 3 days in-office (Tuesday-Thursday) and 2 days remote.
Our Mission
We’re on a mission to be a force for good in lending. Throughout our almost 30-year history, we’ve consistently been recognised as a great place to work; in 2026, Capital One was officially ranked 9th in the UK’s Best Workplaces™ list. Hear from our team about what it’s like working at Capital One UK.
About the Role
We’re looking for a creative yet analytically-minded individual to take on the exciting role of Social Media Lead, who is ready to hit the ground running and help us to grow the Capital One brand through our social media channels in the UK. We're ideally looking for someone who has experience managing social media within a financial services, fintech, or regulated environment.
This role is key to shaping and influencing how people view Capital One externally, and will lead on developing and executing our social media strategy in the UK. No two days in this role will look the same - from creating and amplifying engaging content for earned and owned media, and managing regular touchpoints between internal teams and agencies, to owning and shaping a wide range of exciting long-term marketing projects.
Reporting to the Head of Brand and PR, you will be a key part of a tightly knit team working with internal colleagues and external partners to help us deliver against our ambitious and exciting marketing strategy.
What you’ll do:
You will own the overarching strategy for Capital One’s social media presence in the UK: you’ll define the role and content plan for each channel, establishing how the brand shows up authentically on each, whilst ensuring a cohesive narrative and tone of voice.
Work with the PR and paid media teams in the end-to-end delivery of integrated, multi-channel owned and earned marketing campaigns, from initial briefing to final sign off
You’ll particularly own and champion our content creator strategy, identifying the right partners to work with and ensuring content is created that is compliant and on message
You’ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability
You’ll work closely with international partner teams to ensure compliance with International Brand Governance Standards
You’ll brief internal and external creative teams, seeking their expertise on insights like competitor activity or on creative best practice for marketing activity
Oversee the production of social media campaign materials, including visual assets and copy, ensuring communications remain on brand and relevant to our audience at all times
Reporting on KPIs, including campaign measurement and brand metrics at a regular agreed cadence
Form great connections between Brand and wider teams in the business to generate a regular drumbeat of content
Own projects end-to-end, both long-term and short-term, seeking out new opportunities to drive impact
The skills and experience you need
Ability to be both creative and analytical: you’ll be able to craft creative social media marketing campaigns that are grounded in insight, and be able to navigate data to articulate their effectiveness
A strong communicator, both written and verbal, and be able to present the value of social media to internal and external stakeholders in an engaging way
Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders. You’ll have experience of working with external agencies as an extension of your team
A curiosity to stay attuned to the wider landscape of emerging trends and opportunities within social media
Experience of managing a busy workload and great organisational skills
Experience of working with creative agencies
Ability to work in a fast-paced environment, managing multiple projects simultaneously, without losing attention to detail
Resilience in your approach, able to overcome setbacks and have a solution-focused mindset
Tenacity to grow and develop quickly in role, taking on bigger responsibilities as they arise
Demonstrable experience in the development and implementation of an organic social media strategy, preferably in-house
Preferred, but not essential - experience of working in financial services or another regulated sector
Preferred but not essential - CIPR/CIM qualified
Where and how you'll work
This is a permanent position based in our Nottingham or London office.
We embrace a hybrid approach to work. You'll spend three days a week in the office (Tuesday-Thursday), with Monday and Friday being dedicated work-from-home days.
Our offices are designed to inspire and support you. At our Nottingham head office, you'll find an on-site gym, restaurant and dedicated Learning Loft. Our London office boasts a rooftop running track and coffee bar.
What’s in it for you
We invest in the growth of our people alongside our business. You will have extensive opportunities to learn and develop your career, including access to up to £5,000 in funding for external qualifications.
In addition to career development, our comprehensive benefits package is designed to grow with you, ensuring your wellbeing is prioritised at every stage of your career:
Wealth & Future: Competitive pension and performance-based bonus schemes
Holidays: Start with 25 days of annual leave, increasing with tenure. Need more? You have the option to buy 5 additional days.
Health: Access premium care through our private medical insurance.
Family Support: We champion your milestones with enhanced parental leave.
A full list of our benefits is available here.
What you should know about how we recruit
We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible.
We value diversity, inclusion and belonging at our core. We empower our associates to do great work by creating an inclusive culture—one that values diverse perspectives, fosters collaboration and encourages innovative ideas—and a place where associates of all backgrounds can thrive by bringing their most authentic selves to work. We call this our Culture of Belonging, and it rests at the heart of our business.
Our associate-led Business Resource Groups were created to help support our diverse population and include over 10 groups across our offices. Because each Business Resource Group is as unique as the population it serves, they offer a range of activities, networking opportunities, special events and learning programmes to associates.
Capital One is committed to diversity in the workplace.If you require a reasonable adjustment, please contact [email protected] All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
Offices: 1680 Capital One Drive, McLean, Va 22102, US · 8020 Towers Crescent Dr, Vienna, VA 22182, US · 2 Bethesda METRO Center, Bethesda, MD 20814, US
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