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The role is responsible for setting and executing the global marketing strategy for Brink's ATM Managed Services (AMS) business. This includes defining value propositions, developing go-to-market frameworks, and aligning marketing efforts with sales and product teams to drive commercial growth.
Requires a bachelor's degree and over 12 years of progressive B2B marketing experience, preferably in managed services, fintech, or financial services. Candidates must demonstrate success in leading global go-to-market efforts and operating within a matrixed organization.
Brinks Texas License #C00550
About Brink's:
The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.
We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
The Senior Director, Global AMS Marketing is responsible for setting and executing the global marketing strategy for Brink’s ATM Managed Services (AMS) business. This role defines how Brink’s end‑to‑end AMS capabilities are positioned, marketed, and commercialized across regions, customer segments, and channels worldwide.
This is a strategic, commercially oriented marketing leadership role that sits closely aligned with sales, product, and operations. The role translates Brink’s global AMS strategy into clear value propositions, differentiated messaging, and scalable go‑to‑market frameworks that support growth across mature and emerging markets.
The Senior Director serves as a key thought partner to the EVP, Global AMS and regional AMS leaders, ensuring that Brink’s operational scale, reliability, security, and integrated service model are clearly understood by customers and converted into measurable commercial impact.
Key Responsibilities
Global Marketing Strategy & Positioning
Own and continuously refine the global marketing strategy for Brink’s ATM Managed Services business, aligned to overall AMS growth priorities and financial objectives.
Define and maintain clear, differentiated global positioning and value propositions for Brink’s end‑to‑end AMS offering, including deployment, monitoring, forecasting, processing, maintenance, and lifecycle management.
Ensure global consistency in how AMS capabilities are articulated, while enabling appropriate regional customization for local market needs.
Go‑to‑Market & Commercial Enablement
Develop scalable global go‑to‑market frameworks that support new customer acquisition, renewals, expansions, and solution adoption across regions.
Partner closely with global and regional AMS sales leaders to enable pipeline growth through solution narratives, pitch materials, proposals, and customer‑specific value messaging.
Provide strategic marketing support for large, complex, multi‑country AMS pursuits and key global accounts.
Product & Solution Marketing
Serve as the global marketing lead for ATM solutions, translating complex operational, technology, and delivery capabilities into clear, customer‑centric messaging.
Partner with global product, technology, and operations teams to support launches of new AMS capabilities, service enhancements, and bundled solutions.
Own the global solution messaging architecture and ensure alignment across sales tools, customer communications, and digital channels.
Market Insight & Competitive Intelligence
Lead global market insight and competitive intelligence efforts across the AMS landscape, including banks, credit unions, retailers, independent ATM deployers, and fintech/payment providers.
Translate insights into actionable positioning, segmentation strategies, and differentiated messaging by region and customer type.
Equip sales and leadership teams with a clear understanding of competitive dynamics and Brink’s points of differentiation.
Demand Generation & Thought Leadership
Design and oversee global demand generation and thought‑leadership initiatives that reinforce Brink’s leadership in ATM managed services.
Partner with global marketing function to execute integrated campaigns, industry events, and executive‑level customer engagements.
Support Brink’s external presence in the ATM, payments, and financial infrastructure ecosystem through targeted content and industry visibility.
Cross‑Functional & Global Leadership
Act as a trusted advisor to the AMS leadership team on market trends, customer needs, and growth opportunities.
Collaborate across regions and functions in a highly matrixed environment, influencing without direct authority.
Ensure alignment between global strategy and regional execution while maintaining accountability for outcomes.
How We Lead at Brink’s
At Brink’s, leadership is defined by how we work, not by our title. Our leadership model guides how we lead, collaborate and grow:
Take Ownership: Deliver results with excellence and hold yourself accountable.
Collaborate Boldly: Partner across teams and regions to solve complex challenges.
Stay Curious: Continuously seek opportunities to learn, improve, and innovate.
Deliver with Integrity: Build trust by prioritizing safety, security, and ethical decision-making.
Preferred Qualifications:
12+ years of progressive experience in B2B marketing, ideally within managed services, financial services, payments, fintech, or infrastructure‑based industries.
Bachelor's Degree in related field required.
Demonstrated success leading global go‑to‑market, solution marketing, and commercial enablement efforts.
Strong commercial orientation with proven experience partnering closely with senior sales and business leaders.
Ability to translate complex, operationally intensive offerings into compelling, customer‑focused value propositions.
Experience operating effectively in a global, matrixed organization with regional leaders and diverse markets.
Additional Requirements:
Willingness to travel domestically and internationally as needed to support investor engagement.
Ability to operate effectively in a fast‑paced, highly visible environment with multiple stakeholders.
High integrity, sound judgment, and discretion in handling sensitive and material non‑public information.
Comfort working across global time zones and with diverse cultures.
Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.
Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.
Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink’s is also committed to providing a drug-free workplace.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
A global provider of cash & valuables management, digital retail solutions (DRS), & ATM managed services (AMS)
The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions (DRS), and ATM managed services (AMS). Our customers include financial institutions, retailers, government agencies, mints, jewelers and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries. For more information, please visit our website at www.brinks.com.
Offices: 1801 Bayberry Ct, Richmond, Virginia 23226, US · 555 Dividend Dr, Coppell, Texas 75019, US · Paris, FR · Dublin, IE · Dubai, AE
Based on 54 listings with disclosed salaries, most finance & accounting jobs in Coppell, TX pay between $60k–$158k per year. Individual offers vary with seniority, company size, and specialization.
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