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Full-time
bachelor degree
Medical, Dental, Vision, 401K, Short-term Disability, Employee Assistance Program
Posted 85d ago
~40 hrs/week
Responsibilities
The Senior Digital Marketing Analyst is responsible for developing reporting dashboards and analyzing campaign performance across various digital channels to drive revenue. The role involves transforming complex data into actionable insights and collaborating with leadership to optimize marketing operations and CRM workflows.
Requirements
Candidates should have a bachelor's degree in a related field and over 5 years of experience in data analytics, including 3+ years with visualization tools. Proficiency in SQL, Snowflake, and various marketing automation platforms is required.
Full job description
CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Senior Digital Marketing Analyst plays a critical role in analyzing marketing efforts and supporting the execution of marketing campaigns across various channels. This role oversees the development of detailed reporting and in-depth analysis of marketing campaign performance. The Senior Digital Marketing Analyst tracks and evaluates metrics across websites, CRM, and social media, providing actionable insights to improve performance, increase conversions, and drive revenue. This role requires a data-driven mindset, analytical skills, technical competency, and collaboration across teams to optimize marketing efforts.
Job Responsibilities:
Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other reporting tools, leveraging Snowflake data and native system exports as needed.
Design, implement, and maintain advanced reporting systems to track and analyze campaign performance.
Provide teams and leadership with actionable insights based on data analysis and identify opportunities for improvement across marketing operations.
Generate ad-hoc reporting and analysis to measure the outcome of short-term strategies.
Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
Compile reports for CRM tactics, including Email, Print, SMS, Gifting, Lead Forms, and Automation.
Use Ai/ML tools to automate reporting, generate predictive insights, and identify optimization opportunities.
Manage customer lifecycle reporting tools.
Support ad hoc analytic requests.
Track lead generation sources, conversions, and ROI across Google Analytics, Snowflake, Cube, and Total Expert.
Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
Evaluate the effectiveness of email campaigns, AI virtual assistant, SMS, and CRM workflows.
Analyze user engagement and adoption of marketing tools such as Total Expert, Website Profiles, CCM Social, Vidyard, Verse AI, and Taylor.
Support data flow monitoring between LO One, Encompass, Blend, and Total Expert.
Assist with marketing attribution modeling to measure the impact of various marketing efforts.
Transform data into actionable insights and support team members as needed.
Help maintain documentation of data preparation, decision-making, and processes.
Support data hygiene, update requirements, and assist in business process specification.
Facilitate collaboration with IT and business SMEs for system improvements and sales data reconciliation.
Conduct presentations showcasing the CRM platform to branches as an integral component of their onboarding procedure, as well as during Marketing Summits.
Ensure proper data governance, accuracy, and integrity across all systems. Oversee data cleaning, transformation, and management processes to ensure high data quality standards.
Support the identification and documentation of data migration paths and processes and resolution of data inconsistencies.
Support continuous improvement efforts and CRM-related project execution.
Conduct pre-launch testing to ensure all campaign tracking elements (e.g., UTMs, form submissions, pageviews, conversions) are firing correctly and mapping to reporting dashboards.
Support in the creation of strategy briefs/processes for projects that require data ingestion or report requests.
Present complex data findings and actionable insights to senior management, executive leadership, and other key stakeholders in a clear and concise manner, translating technical analysis into strategic recommendations.
Stay current on the latest data analytics trends and technologies, applying innovative solutions to enhance existing data systems, processes, and tools.
Work closely with department leaders to support strategic initiatives.
Assist in A/B testing efforts to optimize marketing messaging and creative performance.
Qualifications and Skills:
Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred.
5+ years of experience in data analytics.
3+ years of experience using data visualization tools (e.g., Power BI, Tableau, Sigma.)
Experience with AI-powered reporting tools.
Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert.
Expertise in working with large datasets, data management, and analytics platforms.
Mortgage or financial services industry experience, preferred.
Familiarity with marketing automation, social media analytics, and CRM platforms.
Advanced knowledge of web analytics and tag management.
Proficiency in Excel, SQL, and Snowflake for data extraction and analysis.
Excellent communication skills with experience interacting effectively with technical and non-technical stakeholders.
Skilled at problem-solving, with a proactive approach to learning new skills.
Excellent critical thinking skills.
Excellent collaborative skills, to support team members in delivering results.
Skilled at meeting deadlines and managing priorities effectively.
Skilled in contributing to team success within a collaborative environment.
Skilled in maintaining a detail-oriented and proactive approach to optimizing marketing performance.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”).The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
Back in 2003, our founder and CEO, Ron Leonhardt, started CrossCountry Mortgage with one goal: become a nationwide mortgage lender that helps people with clear and fast home loans.
Fast forward to years later and we’ve done just that — and became America’s #1 Retail Mortgage Lender. Because here, we do much more than lend — we lead.
Community is everything
Our vision is to become the most referred mortgage lender in every community we serve — and make a difference in the neighborhoods where you work and live.
More than a team
With such lofty ambitions, we know the importance of the individuals who call CCM home. When you work with us, you’re joining more than 7,000 doers, innovators and mortgage makers.
We’re dedicated to getting it done
We tirelessly advocate for our clients and communities. By making every mortgage feel like a win, we can help our clients truly feel at home.
Be the difference maker
We’re proud of our philanthropic efforts and partnerships, and you’ll see them at the forefront of our work. Programs like CCM Cares show our dedication to making a difference by directly impacting the people and places in our communities.
Connected by culture, proven by performance
We’re endlessly motivated, not only by our mission, but by the people around us and values we share. From branch-sponsored community events to our annual Sales Rally, we like celebrating wins of all sizes.
NMLS3029
Equal Housing Opportunity
Offices: 2160 Superior Ave E, Cleveland, Ohio 44114, US
Conventional MortgagesFHA & 203K Home LoansUSDA Home LoansVA Home LoansJumbo MortgagesReverse MortgagesRefinance LoansInvestment Property Loansand Home Equity LoansMortgage
How many Finance & Accounting jobs are open in Cleveland, OH right now?
There are currently 484 open finance & accounting positions in Cleveland, OH listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Finance & Accounting roles in Cleveland, OH?
Companies currently hiring include PNC, CrossCountry Mortgage, LLC, KeyBank, Symmetry Financial Group, Sherwin-Williams, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Finance & Accounting jobs in Cleveland, OH?
Yes — 198 of the 484 open finance & accounting positions offer remote or hybrid work (64 remote, 134 hybrid).
How do I apply for Finance & Accounting jobs in Cleveland, OH?
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