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Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the wo…
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Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the wo…
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Develop data-driven, audience-first media strategies for linear and streaming TV using AI-powered tools and proprietary measurement. Lead the end-to-end RFP process and create scaling plans and investment recommendations to drive client growth.
Requires 5+ years of experience in media or strategic planning within linear TV, streaming, or digital video. Must have a strong understanding of the convergent TV landscape and a demonstrated drive to incorporate AI into planning workflows.
Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
About the Role
TV advertising has never had more data behind it. At Tatari, we've spent years developing proprietary technology and measurement tools that give brands a clearer picture of what's actually working on TV. Now we're looking for someone who can put that intelligence at the center of every media plan we bring to clients.
As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle — from competitive RFPs and new business pitches to scaling plans for existing clients and forward-looking scenarios that show brands exactly where they can grow and how to get there. In every case, your work starts with the audience, the data, and the 'why' — and ends with a strategy that connects audience intelligence to measurable outcomes.
What sets this role apart is how you'll work. You'll bring together audience intelligence, competitive insights, and AI-powered tools to build strategies that go beyond channel selection and the platform, data, and support to back those recommendations.
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
#LI-HYBRID
A clear way forward.
Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as the Best CTV Platform of 2024, Tatari is headquartered in San Francisco with further offices in Los Angeles and New York. For additional information, please visit tatari.tv
Offices: 23 Geary St, Suite 600, San Francisco, California 94108, US
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