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About the Role

We are looking for an experienced and highly driven Influencer Marketing Manager to own and scale our influencer marketing function. This role will be responsible for leading a team of influencer marketing executives, driving creator partnerships at scale, and delivering key business and performance metrics across influencer-led campaigns.

Key Responsibilities

Influencer Strategy & Execution

• Own the end-to-end influencer marketing strategy across platforms such as Instagram, YouTube, and emerging creator channels.

• Drive monthly influencer campaigns to achieve business objectives including awareness, engagement, and performance marketing outcomes.

• Build and maintain strong relationships with influencers, talent managers, and creator agencies.

• Identify, onboard, negotiate, and manage creators across nano, micro, macro, and celebrity categories.

Team Management

• Lead, mentor, and manage a team of influencer marketing executives.

• Establish processes, workflows, and performance benchmarks for the influencer team.

• Ensure timely execution of campaigns and achievement of monthly influencer deliverables.

Performance & Analytics

• Own key influencer marketing metrics including:

  • Number of Videos Published

  • Cost per View (CPV)

  • Cost per Comment (CPC)

  • Ad CTR (Click-Through Rate)

  • Ad Hook Rate

  • Engagement Metrics

  • Creator Performance Tracking

• Analyze campaign performance and continuously optimize creator selection, content quality, and media efficiency.

• Work closely with Growth and Performance Marketing teams to identify high-performing influencer content for paid ads.

Content & Creative Excellence

• Guide creators on content briefs, messaging, and brand positioning.

• Ensure content quality aligns with brand guidelines while maintaining creator authenticity.

• Collaborate with Creative, Brand, and Performance Marketing teams to improve content effectiveness.

Process & Scale

• Develop scalable systems to manage large creator volumes efficiently.

• Build reporting frameworks and dashboards for influencer performance tracking.

• Stay updated with creator trends, platform updates, and competitor activities.

Required Skills & Qualifications

• 5-8+ years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.

• Prior experience with Beauty & Personal Care, Cosmetics, Skincare, Haircare, Wellness, FMCG, or Home Care brands.

• Proven experience managing campaigns involving 100+ influencers/creators per month.

• Demonstrated experience leading and managing teams.

• Strong understanding of influencer economics, content performance metrics, and paid media integration.

• Excellent negotiation, stakeholder management, and relationship-building skills.

• Data-driven mindset with strong analytical capabilities.

About Perfora:

Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then.

Perfora is backed by marquee institutional investors like RPSG Capital Ventures, and Sauce.VC, Lotus Herbals Family Office, Ship Rocket Ventures, and celebrated entrepreneurs. The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment.

You can read more about the brand on the website - www.perforacare.com

Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.