Some careers shine brighter than others. If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in a…
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$44k–$65k/yr
Mid level$16B raised
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Guangzhou City, Guangdong Province, China · Hybrid
Senior$16B raised
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Guangzhou City, Guangdong Province, China · Hybrid
Mid level$16B raised
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If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support …
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Hong Kong, Hong Kong Island, Hong Kong S.A.R. · On-site
Senior+$16B raised
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Guangzhou City, Guangdong Province, China · Hybrid
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Hong Kong, Hong Kong Island, Hong Kong S.A.R. · On-site
Mid level$16B raised
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Hong Kong, Hong Kong Island, Hong Kong S.A.R. · On-site
Senior$16B raised
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Hong Kong, Hong Kong Island, Hong Kong S.A.R. · On-site
Senior$16B raised
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Full-time
Professional Development, Flexible Working
Posted 35d ago
~40 hrs/week
Responsibilities
The role involves consulting with marketing managers to define target audience rules and translating campaign briefs into technical logic. You will build channel-ready audience outputs and design automated SQL-driven workflows for various marketing channels.
Requirements
Candidates need 2-5 years of experience in campaign build and deployment within CRM and marketing automation environments. Strong expertise in SQL and enterprise CRM data platforms like Teradata or CIM is required.
Full job description
Some careers shine brighter than others.
If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Manager, Data and Analytics.
In this role, you will:
Consult with Marketing Managers and Product Owners to review briefs, validate feasibility, and define target audience rules.
Advise on segmentation approach, frequency capping/contact fatigue, and expected audience sizing to improve campaign outcomes.
Assess data availability across databases and repositories, and propose alternatives where attributes don’t exist.
Translate campaign briefs into clear inclusion, exclusion, and suppression logic.
Build and format channel-ready audience outputs for email, SMS, push, in-app, web personalisation, and direct mail partners.
Support dynamic personalisation by coordinating with creative teams on data tags and content requirements.
Design and schedule automated audience deliveries using platform capabilities and SQL-driven workflows.
Write advanced SQL to extract, transform, and segment high-volume customer data from CRM/CDP platforms.
To be successful you will:
Strong SQL expertise (Teradata / CIM / or similar enterprise CRM data platforms).
Additional knowledge of SAS and Big query would be an added advantage
2–5 years’ experience in campaign build and deployment within CRM and marketing automation environments (e.g., Salesforce Marketing Cloud, Teradata, CIM, UNICA, or similar).
You’ll achieve more at HSBC
Hsbc.com/careers
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued By HSBC Electronic Data Processing (India) Private LTD
Opening up a world of opportunity for our customers, investors, ourselves and the planet.
We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers.
HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.
To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs
Offices: 8 Canada Square, London, E14 5HQ, GB · 1 Queen's Road Central, Central, Hong Kong, HK · Florida 201, Buenos Aires City, Buenos Aires Autonomous City 1005, AR · 425 5th Ave, New York, NY 10018, US · DUONG Dong Khoi 1, Ho Chi Minh City, Thanh Pho Ho Chi Minh, VN
BankingFinancial ServicesInternational Finance and BankingWealth ManagementCorporate and Business Bankingretail bankingInsuranceRetail BankingInvestment BankingCommercial Banking
Opening up a world of opportunity for our customers, investors, ourselves and the planet.
We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers.
HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.
To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs
Offices: 8 Canada Square, London, E14 5HQ, GB · 1 Queen's Road Central, Central, Hong Kong, HK · Florida 201, Buenos Aires City, Buenos Aires Autonomous City 1005, AR · 425 5th Ave, New York, NY 10018, US · DUONG Dong Khoi 1, Ho Chi Minh City, Thanh Pho Ho Chi Minh, VN
BankingFinancial ServicesInternational Finance and BankingWealth ManagementCorporate and Business Bankingretail bankingInsuranceRetail BankingInvestment BankingCommercial Banking