New York, New York, United States · On-site
$200k–$225k/yr
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: CRM strategy, Lifecycle marketing, Audience segmentation, Campaign planning, Retention marketing
Rancho Palos Verdes, California, United States · On-site
$80k–$100k/yr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Sales, Lead generation, Relationship building, Strategic outreach, Customer service
Los Angeles, California, United States · On-site
$80k–$100k/yr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Sales, Lead generation, Relationship building, Strategic outreach, Customer service
Carlsbad, California, United States · On-site
Company Description OUR STORY We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are a…
Skills: Sales, Lead generation, Relationship building, Strategic outreach, Customer service
New York, New York, United States · On-site
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Customer service, Cleaning, Sanitation, Organizational skills, Communication
New York, New York, United States · On-site
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Customer service, Cleaning, Sanitation, Organization, Communication
Santa Monica, California, United States · On-site
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: Customer service, Communication, Computer literacy, Professionalism, Interpersonal skills
Glendale, California, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Hawthorne, California, United States · On-site
$80k–$100k/yr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Sales, Lead generation, Relationship building, Strategic outreach, Communication
San Ramon, California, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Bloomfield Hills, Michigan, United States · On-site
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Group fitness instruction, Strength training, Conditioning, HIIT, Boxing
San Francisco, California, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Los Angeles, California, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Chicago, Illinois, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Bethesda, Maryland, United States · On-site
$45/hr–$62/hr
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: Pilates Instruction, Client Assessment, Program Development, Customer Service, Business Development
Santa Monica, California, United States · On-site
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Customer service, Sales, Communication, Problem solving, Computer skills
Roslyn, New York, United States · On-site
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: Personal training, Fitness coaching, Exercise science, Client assessment, Program design
Scarsdale, New York, United States · On-site
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Customer service, Communication, Computer literacy, Interpersonal skills, Problem solving
Armonk, New York, United States · On-site
$39/hr–$70/hr
Company Description OUR STORY Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly…
Skills: Personal training, Fitness assessment, Client relationship management, Sales, Program design
Roslyn, New York, United States · On-site
$39/hr–$70/hr
Company Description OUR STORY: Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldl…
Skills: Personal training, Fitness assessment, Client relationship management, Sales, Program design
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The Senior Director will lead the development and execution of CRM strategy, lifecycle marketing, and personalization to drive member engagement and revenue. They will define strategic roadmaps, manage cross-functional partnerships, and lead a high-performing team to optimize member journeys across all owned channels.
Candidates must have a Bachelor's degree in Marketing or a related field, with an MBA preferred. The role requires 12+ years of experience in CRM or lifecycle marketing, including at least 5 years in a leadership capacity.
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE
We are passionate about high performance living and we practice what we preach — investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great result. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.
If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you.
The Senior Director, CRM & Lifecycle Marketing will lead the development and execution of Equinox’s CRM strategy across lifecycle marketing, owned channel expansion, and scalable personalization implementation to drive member engagement, retention, and revenue. This role will define annual CRM priorities and targets, translate them into a clear strategic roadmap, and lead the team in designing new lifecycle programs, scaling trigger campaigns, and optimizing broadcast execution. The Senior Director will get the opportunity to shape how Equinox engages members throughout their lifecycle and be a key strategic advisor to the business by bringing their audience and channel expertise to ensure key campaigns and initiatives reach their goals. They will partner closely with Brand & Member Marketing, Growth, Data & Analytics, and Technology teams to deliver relevant and personalized experiences with measurable impact in order to deepen member engagement and support the company’s growth ambition. The ideal candidate will bring deep expertise in CRM strategy, lifecycle marketing and audience segmentation, campaign planning, testing, analytics, and team leadership.
Key responsibilities
Pay Transparency: Min $200k - Max $225 + annual bonus
NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
IT'S NOT FITNESS. IT'S LIFE.
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
Offices: 31 Hudson Yards, New York, New York 10001, US
IT'S NOT FITNESS. IT'S LIFE.
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com
Offices: 31 Hudson Yards, New York, New York 10001, US
