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Sacramento, California, United States • Remote Solely
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Lead the development and implementation of business plans for C-Store retailers and wholesalers in the West Region to grow volume and share for the snacks portfolio. Manage trade budgets, monitor broker performance, and collaborate with cross-functional teams to execute brand strategies.
Requires a bachelor's degree and at least 6 years of sales experience, preferably with 2 years in the C-Store sector. Proficiency in trade demand planning systems (like e4) and syndicated data tools (IRI or AC Nielsen) is required.
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
The Customer Sales Lead: C-Store West Region is responsible for leading the development and implementation of business plans across West Region C-Store Retailers & Wholesalers. The CSL will be focused on total volume and share growth of the Campbell portfolio, specific to Snacks brands: Crackers, Cookies, Salty, & Bakery. Responsibilities include proactively managing, monitoring, evaluating and updating the overall business plan to meet and/or exceed all volume, trade and share objectives, as well as identifying opportunities for distribution growth. The CSL will also be responsible for implementing C-Store and brand strategies and tactics with customers by working closely with key external decision makers, broker partners, and internal partners.
This role is fully remote. Must reside on the West Coast.
Deliver annual operating plan for sales, profit and trade management for assigned West Regional Retail & Wholesaler accounts
Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool.
Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize C-store solutions for all delivery options
Manage, communicate and monitor performance of 3rd party broker for C-Store
Identify, connect and develop new customer relationships to drive volume
Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities.
Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc. Leverage team-dedicated Insight and Category Management resources appropriately.
Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions.
Lead the customer in the execution of category assessments to gain space.
Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.
Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker.
The ability to organize and synthesize data and communicate succinct, actionable insights is critical
Develop productive working relationships with key decision makers within the customer's organizational structure.
Role will manage all Campbell’s Snacks Categories and brands and partner with DSD team for stores that have IDP coverage
Trade fund management requires strong understanding of and experience with P&L management
Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, etc.) as well as with World Headquarter personnel (e.g., Customer Strategy, Brand Strategy, Finance, etc.)
Minimum education required: Bachelor education required
Years of relevant experience: 6+ years sales experience (2 years with C-Store preferred)
Experience with e4 or comparable trade demand planning system
Experience with Syndicated Data (IRI or AC Nielsen, retailer loyalty card, retailer POS) beneficial
Computer Skills (Excel, PowerPoint, Word, experience with internal computer systems for data gathering and interpretation.)
Demonstrated strong leadership skills, with a high level of drive and energy and the ability to consistently deliver results
Independent, but also work well in a team setting, with strong interpersonal and customer relationship skills
Strong organization, analytic and verbal & written communication skills a must
Effective communicator and able to create and deliver persuasive professional presentations
Ability to balance and prioritize requests from multiple stakeholders
Quick learner, self-directed, and detail oriented
Must be flexible, agile, & adaptable and have an entrepreneurial mindset
Able to plan, schedule, prioritize projects and meet deadlines
Knowledge of Supply Chain operations preferred
Financial acumen and trade management preferred
Category & Brand Knowledge beneficial
Ability to travel as needed (20%)
The target base salary range for this full-time, salaried position is between
$117,600-$161,700Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
From soup to snacks, we've connected people through food they love since 1869.
Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations. We are stewards of amazing brands. We have a focused strategy and leading brands in our two divisions: Meals & Beverages and Snacks. We foster a culture of belonging where people come first. We live our values, always, and show great care for the communities we call home. We are passionate and relentless in our pursuit of winning with character, while setting the highest standards for performance.
Offices: One Campbell Place, Camden, NJ 08103, US · 2120 NC 71 Highway North, Maxton, NC 28364, US · 12-773 State Route 110, Napoleon, OH 43545, US · 500 N.W. Loop 286, Paris, TX 75460, US · 595 Westport Ave,, Norwalk, CT 06851, US
