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$130k–$160k/yr
Full-time
bachelor degree
Medical coverage, Dental coverage, Vision coverage, HSA, Company-paid disability insurance, Life insurance
Posted 1d ago
~40 hrs/week
Responsibilities
You will own the end-to-end sales enablement function, including building onboarding programs, training calendars, and narrative frameworks. You will also define and report on performance metrics while partnering with marketing and product teams to ensure sellers are equipped with effective content and tools.
Requirements
Candidates should have at least five years of experience in sales enablement or operations, preferably within a B2B SaaS or data analytics environment. Proficiency in MEDDPICC, sales tooling like Salesforce, and strong instructional design skills are essential for success in this role.
Full job description
Most sales enablement roles hand you a content library and a training calendar and ask you to keep both current. This one is about building the function itself: how sellers get onboarded, how they get better, what they say in front of a buyer, and how any of it gets measured.
At Resonate, we help brands, agencies, and advocacy organizations understand not just who their audiences are, but why they behave the way they do - the values and motivations underneath the behavior, not just the demographics on top of it. It's data with real depth, and the sellers who do best here are the ones who can connect it to what a client is genuinely trying to solve.
You'll own how sellers are equipped, from their first week through to the way they run a deal in year three - the onboarding program, the training calendar, the story framework, and the coaching tools that give frontline managers something consistent to coach against. The function is largely greenfield, so there's real scope to shape what it becomes. You'll report to our VP of Sales Operations and GTM Strategy, build some of it directly, and partner with marketing and product marketing on the rest. Either way, you own the standard.
What you’ll be doing
Building a repeatable sales narrative framework around the buyer's situation rather than just the product - then running applied workshops so reps leave able to deliver it out loud rather than recognize it on a page, with narrative skill graded as part of certification rather than offered as an optional module
Designing and owning the full development path - a structured onboarding program with clear milestones, competency checkpoints, and a defined ramp timeline, then an ongoing training calendar that keeps tenured reps as sharp as new starters on product updates, competitive positioning, and messaging refreshes
Defining what good looks like at each stage of the sales process and codifying it in scorecards, playbooks, and MEDDPICC-aligned deal inspection tools, so frontline managers have a consistent framework to coach against
Owning the standard for sales content - the library, the versions, and the feedback loop from the field - and partnering with marketing and product marketing so sellers have the right material at every stage
Owning our annual Sales Kickoff end to end, designing a mid-year sales review that keeps the second half on track, and supporting QBR design so the format drives the right conversations
Driving rep-facing adoption of our sales technology stack - Salesforce, MindTickle, and Call AI - and running a structured evaluation of what we have to recommend where to consolidate, replace, or invest
Defining and reporting the numbers that show whether any of it is working, and finding solutions when it’s not
What we're looking for
You'll need
Around five years or more in sales enablement, sales operations, or a closely related go-to-market function, in B2B SaaS or a data and analytics business
Direct experience running storytelling or narrative selling training - not just designing the program, but coaching reps through delivery and seeing what they say on calls change as a result
Working knowledge of MEDDPICC or a comparable enterprise qualification framework, including what it takes to keep adoption alive well past the initial rollout
Hands-on experience with sales enablement and operations tooling - Salesforce, plus an LMS and a conversation intelligence platform. MindTickle and Call AI are what we use, and equivalents work for us
A track record of enablement programs that produced measurable outcomes you can talk us through
Strong instructional design instincts - you can take complex product and market information and turn it into training that sticks
Clear, direct communication that lands with reps, frontline managers, and senior leadership alike
To be based in the DMV area, with genuine availability to be in our Reston office 2-3 days a week
We care about what you can do more than where you studied, so a bachelor's degree or equivalent experience works for us
Strong signals
Growth-stage or PE-backed experience, where resources are finite and priorities move
Experience enabling sales teams across more than one segment or vertical
Experience running a Sales Kickoff or a company-wide sales event end to end
Comfort using AI tools, including Claude, to build enablement assets and read patterns across the field
Who does well here
You have a real point of view on what makes sellers better, and you're happy to write it down and then go prove it works in the field. You're as comfortable in a roleplay session with a rep who's struggling as you are presenting adoption numbers to sales leadership, and you can tell the difference between a training need and a management one.
You build the process as much as you follow it. Where the playbook isn't written yet, that reads as an opportunity rather than a problem. You prioritize by revenue impact, you follow through without being chased, and you're comfortable being measured on whether any of it worked.
Why Resonate
The problem is already diagnosed and the role is tagged to solve it, so you won't spend your first six months building the case for your own job. The function is largely unbuilt, which means your judgment shapes what it becomes rather than maintaining someone else's version of it
Three distinct sales motions across brand, agency, and advocacy, each with its own buyers, cycles, and rhythms - a more interesting enablement problem than a single segment, and a big part of why this role has range
A growth-stage company past the early-stage chaos, with serious enterprise customers, a clear direction, and enough scale to make the work meaningful
A hybrid setup based out of our Reston, VA headquarters, 2-3 days a week on site, with occasional travel for Sales Kickoff, client events, and company meetings
The kind of place where getting sellers better shows up in the numbers, and where that is visible
Compensation & Benefits
At Resonate you'll work with smart, down-to-earth people on AI-powered data and identity products that are changing how the marketing industry works. We pair that with pay and benefits built to support you at work and outside of it.There's a lot more about life at Resonate on our careers site, take a look.
The base salary range for this role is $120,000-$140,000, with on-target earnings (OTE) of $130,000-$160,000, which combines base salary and commission at 100% of target. Where an offer lands within the range depends on your experience, skills, qualifications, and location. OTE reflects expected earnings at target and is not guaranteed.
Resonate also offers a benefits package that includes:
Medical, dental, and vision coverage, including HSA
Company-paid disability and life insurance with a life insurance buy-up option
A 401(k) with company match
Flexible PTO plus 10 paid holidays
Paid parental leave
Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members.
You'll get the full list after your first conversation with our HR team.
About Resonate
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
Proactive Problem-Solving:You spot challenges early and take initiative to solve them.
Ownership:You take initiative, follow through, and hold yourself accountable.
Collaboration:You value working with others and building strong, respectful relationships.
Adaptability:You stay steady through change and adjust when needed.
Growth Mindset:You’re open to learning, feedback, and trying new things.
Customer Focus:You keep the end user in mind and aim for impact.
Clear Communication:You express ideas simply and listen to understand.
Integrity & Empathy:You act with honesty and consider the people around you.
Strategic Thinking:You focus on what matters most and work with purpose.
Drive:You show up motivated and ready to move things forward.
Readiness:You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Optimizing every stage of the customer lifecycle with unparalleled consumer data, intelligence, and technology.
Industry
Advertising Services
Company size
51-200 employees
Founded
2008
Headquarters
Reston, Virginia
LinkedIn followers
9,763
Total funding
$37M
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST)
Offices: 11700 Plaza America Dr, Reston, Virginia 20190, US
Intelligence-to-ActivationMarketing AnalyticsOnline advertisingValues and motivations based marketingBrand marketingAttitudinal targetingPolitical campaign advertisingBrand advertisingIssue advocacy advertisingConsumer Insights