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Drive in-app revenue growth by optimizing freemium settings, paywalls, and pricing strategies. Manage commercial relationships with Apple and Google stores while monitoring key performance metrics like ARPU and Churn.
Requirements
Requires 2-3 years of experience in App Monetization or Growth Product Management with a strong ROI mindset. Professional fluency in English and French is mandatory, along with expertise in App Store Connect and Google Play Console.
Full job description
Company Description
🌍The Digital Virgo Group are global specialists in mobile payment through telecom operator billing solutions. By connecting merchants to operators, we meet the growing demand for digital payments via a simple transactional channel that is fast, secure, and available worldwide.
When you join Digital Virgo, you become part of an innovative, international group with local teams who collaborate daily, leveraging their complementary skills. Our teams come from multicultural and diverse backgrounds - a richness that enhances our company. We’re known for our work environment, which strikes the perfect balance between ambitious projects and good humour. We take pride in encouraging individual development and initiative.
Find out more about our business and the group at digitalvirgo.com.
Job Description
Role Overview
We are looking for a Performance & App Monetization Manager to drive the in-app revenue growth of our digital content services. Positioned at the crossroads of Business, Product and User Acquisition, this role encompasses the monetization performance end-to-end.
Your mission is to maximize revenue performance by providing the Product team with data-driven insights to refine app configurations. You will be the expert on balancing user experience with profitability, ensuring our freemium models and monetization mechanics are best-in-class.
Key Responsibilities
1. Monetization & Product Input
Optimize the apps "economic engine."
Define and fine-tune Freemium settings (paywall placement, feature gating, trial periods) to maximize conversion.
Translate revenue objectives into clear product recommendations and experiments.
Conduct continuous benchmarking of competitor practices and industry trends to ensure our monetization UX remains a competitive advantage.
2. Full-Funnel Revenue Performance
Drive revenue across three core pillars: Subscriptions, In-App Purchases (IAP), and Advertising.
Collaborate with UA teams to provide "end-to-end" performance analysis, ensuring that acquisition spend is aligned with high-LTV users.
Run rigorous A/B testing schedules on pricing strategy, localized offers, and promotional seasonalities.
3. Store Management & Partnerships
Serve as the primary commercial lead for Apple (App Store) and Google (Play Store).
Monitor store evolutions to leverage new monetization features (e.g., custom product pages, win-back offers).
4. Performance Monitoring & Visibility
Design and manage performance dashboards tracking metrics such as ARPU, LTV/CAC ratios, and Churn.
Communicate performance audits and strategic pivots to senior leadership.
Qualifications
Experience: 2–3 years in App Monetization or Growth Product Management.
Economic Performance Mindset: You are obsessed with ROI and have a proven track record of moving the needle on revenue metrics.
Product Sensibility: You understand how app configuration impacts user behavior and can translate business goals into product requirements.
Experience with monetization platforms: Familiarity with platforms such as RevenueCat, Purchasely, or other subscription and in-app purchase platforms is a plus.
Analytical Expertise: Advanced skills in data visualization and market research/benchmarking.
Ecosystem Mastery: Deep knowledge of App Store Connect and Google Play Console commercial tools.
Languages: Professional fluency in English and french is mandatory, Spanish is a plus.
Additional Information
Salary: €35-45k
Company benefits: meal vouchers (€10/day), profit sharing, health insurance, employee representative committee: reimbursement of gym membership, vacation vouchers, tickets (movie tickets, culture vouchers, etc.), internal mobility and co-opting, remote working
Type de contrat: CDI
Compensation: EUR 35000 - EUR 45000 - yearly
Related keywords
App Store ConnectGoogle Play ConsoleRevenueCatPurchaselyARPULTVCACChurnIn-App PurchasesIAPFreemiumPaywallsUser AcquisitionMobile PaymentsTelecom Operator BillingA/B Testing
Powering Digital Experiences Through Payment, Monetization & Digital Marketing Generating Value In The Mobile Economy.
Industry
Financial Services
Company size
501-1,000 employees
Founded
2008
Headquarters
LYON, Rhône-Alpes
LinkedIn followers
100,498
POWERING DIGITAL EXPERIENCES THROUGH PAYMENT, MONETIZATION & DIGITAL MARKETING
Digital Virgo creates and delivers digital experiences with payment, monetization and digital marketing strategies at the core. By interconnecting telecom operators, content creators, media groups, and brands, we enable people worldwide to access and pay for products and services wherever they are via Alternative Payments.
When you pay for your bus ticket by SMS, that’s us.
When you vote for your favorite artist on a TV talent show, that’s still us.
When you access your Telco’s TV service on your mobile, that’s us again.
And the ad that led you to that gaming app… Guess what… Us again.
Through our technical infrastructure, we power a full range of solutions, including transactions management, marketing campaigns, audience and services monetization with local market adaptation, data management, and customer journey optimization.
Combining global reach with local expertise, we design scalable strategies adapted to local realities. With 150+ telecom operator partners, operations in 50+ countries, a team of 800+ experts, and annual revenues exceeding $400 million, Digital Virgo is a key player in the future of digital monetization.
DIGITAL EXPERTISE IS MADE OF HUMAN SKILLS
Digital Virgo’s culture is rooted in a “Glocal” DNA, combining global vision with local expertise and hands-on presence across our international teams to bring our strategy to life.
We foster a dynamic culture where individual impact is valued as a key driver of our collective long-term success. We empower our teams to be curious, proactive, and forward-thinking, to become true catalysts of our global performance.
Agile by design, we embrace a tech-driven mindset that fuels continuous improvement and cross-functional collaboration to accelerate innovation. We encourage people to act, propose and lead in an intrapreneurial spirit, building trust & inspiring creativity to grow together.
Offices: 88 rue Paul Bert, LYON, Rhône-Alpes 69003, FR · 17 rue du Sergent Bauchat, PARIS, Île de France 75012, FR · 350 rue Denis Papin CS 90554, AIX-EN-PROVENCE, Provence-Alpes-Côte d'Azur 13594, FR · Calle Juan Ignacio Luca de Tena 1, Planta 3, MADRID, Madrid 28027, ES · Via Carlo Farini, MILAN, Lombardie 20159, IT