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The Salesforce Marketing Specialist will develop and deploy email marketing and personalization campaigns while managing audience segmentation using Salesforce tools. They will also collaborate cross-functionally to analyze campaign performance and configure platform settings to deliver real-time customer experiences.
Requirements
Candidates must hold a Bachelor’s degree in Information Science, Computer Science, or a related field with 2-4+ years of experience in digital marketing or marketing technology. Proficiency in HTML, Javascript, SQL/SOQL, and relevant Salesforce certifications are required for this role.
Full job description
Yamaha is seeking a motivated and detail-oriented Salesforce Marketing Specialist to join our Digital Transformation team. This role is ideal for individuals early in their Salesforce career who are eager to build foundational skills while contributing meaningfully to projects. This individual will support platform configuration, data management, testing, and documentation across Salesforce Marketing Cloud Engagement and Personalization.
(Note: Visa Sponsorship is not available. Candidates must be authorized to work in the U.S.)
What You'll Be Doing:
Develop and deploy email marketing and personalization campaigns using Salesforce Marketing Cloud Engagement and Personalization based on provided creative assets and content.
Build and manage audience segmentation using data from Salesforce Data 360.
Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization.
Collaborate cross-functionally with marketing, product, analytics and data teams to prioritize and measure email marketing and personalization initiatives and define success metrics.
Implement and configure Salesforce Marketing Cloud Personalization (MCP / Interaction Studio) to deliver real-time, personalized experiences across web and digital channels.
Integrate MCP with Salesforce Data 360 (formerly Data Cloud) and digital analytics to activate unified, event-driven customer profiles for personalization initiatives.
Ensure personalization efforts are measurable, scalable, and aligned to privacy and consent standards.
Capture and organize business requirements, translating stakeholder needs into actionable platform configurations and campaign specifications.
Contribute to the long-term marketing technology roadmap and personalization maturity model.
Competencies/ Knowledge, Skills and Abilities:
Relevant certifications, such as Salesforce Business Analyst, Salesforce Cloud Administrator, or Salesforce Cloud Consultant Certification(s).
Software development or management
Exposure to / experience with website development and Marketing Automation.
Decision-Making Responsibility:
Independently scopes personalization strategies, segmentation logic, and campaign architecture within Salesforce Marketing Cloud.
Balances platform capabilities and implementation best practices against marketing objectives and customer experience goals
Escalates when initiatives involve significant scope changes, cross-platform dependencies, or broader organizational alignment.
What You Need to be Successful:
Bachelor’s Degree in Information Science, Computer Science or related field.
2-4+ years of experience in digital marketing, data & segmentation implementation or marketing technology
Strong interest in technology and a desire to learn about the Salesforce platform.
Excellent attention to detail and commitment to accuracy.
Strong organizational and time management skills.
Excellent written and verbal communication skills.
Ability to follow instructions and work effectively within a team environment.
A proactive and eager attitude towards learning new technologies and processes
Proficiency in HTML, Javascript, SQL/SOQL, Excel.
Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we recognize that great talent comes in many forms. If you're excited about this role but don't check every box, we encourage you to apply-you may be the right fit for this or another opportunity with us.
What's in it for you:
401(k) and Profit Sharing
Fertility Benefits
37.5 hour work-week
Medical, Dental, Vision
Life and AD&D Insurance
Wellness Program
Short-Term Disability Coverage (for hourly roles)
Long-Term Disability
Student Debt Repayment Benefits
Ability to borrow Yamaha product
Reports to: Digital Marketing Campaign Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability, or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The pursuit...
A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.
Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.
With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.
Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.
Offices: 6555 Katella Ave., Cypress, CA 90630, US · 1270 Chastain Rd, Kennesaw, GA 30144, US · 10801 88th Ave, Pleasant Prairie, Wisconsin 53158, US · 3065 Chastain Meadows Pkwy NW, #100, Kennesaw, Georgia 30144, US · Kennesaw, Georgia, US