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Overview

ABOUT THE JOB 

 

Working within the Central Commercial Team

 

Haymarket Business Media brings together a portfolio of established B2B media brands serving professional audiences across a range of industries. This role sits within the marketing team and supports the commercial activity of Haymarket Professional and Haymarket Marcomms.

 

The Role 

• The Senior Sales & Marketing Executive plays a key role in planning and delivering integrated commercial marketing activity across multiple B2B brands within Haymarket Professional and Haymarket Communications.
• Working closely with the Commercial Marketing Manager and Sales teams, the role is responsible for developing campaigns that generate awareness, engagement, qualified leads and commercial opportunities. Alongside campaign delivery, the role takes ownership of marketing-generated lead management, campaign optimisation and performance reporting, using insight to maximise commercial impact and contribute to pipeline and revenue growth.
• The Senior Sales & Marketing Executive also supports continuous improvement across marketing activity by identifying new opportunities, sharing best practice and building strong relationships with internal stakeholders.
• Support the wider marketing team with additional campaigns and projects when required.

Responsibilities

 

Key Responsibilities

 

• Plan, deliver and optimise integrated commercial marketing campaigns across email, paid and organic social media, landing pages and other digital channels.
• Develop campaign strategies, messaging and audience plans that support commercial objectives and maximise lead generation.
• Write and adapt compelling campaign copy, coordinate creative assets and manage campaign delivery from briefing through to reporting and optimisation.
• Create, manage and optimise landing pages that effectively promote commercial opportunities and improve conversion rates.
• Build, segment and maintain audience data in collaboration with Marketing Operations, ensuring accuracy, compliance and best practice.
• Manage and nurture marketing-generated leads, maintaining accurate activity within Salesforce and supporting their progression through the commercial pipeline.
• Analyse campaign performance and provide clear recommendations to improve targeting, engagement, lead quality and return on investment.
• Work closely with Sales teams to understand commercial priorities, proactively identifying opportunities where marketing can drive business growth.
• Coordinate campaign delivery across Marketing, Sales, Editorial, Events and Operational teams, ensuring activity is delivered accurately and on schedule.
• Support the Commercial Marketing Manager with planning, testing and implementing new marketing initiatives and continuous improvements.
• Share knowledge and best practice within the team, supporting colleagues where appropriate and contributing to the ongoing development of marketing processes.

 

Key Relationships 

Work closely with the Commercial Marketing Manager, Sales teams, Marketing Operations and the wider marketing team to develop and deliver commercially focused campaigns. Build effective relationships with Editorial, Events and Brand teams, as well as external agencies and suppliers where required, to ensure marketing activity supports wider business objectives.

Skills / Experience / Knowledge / Minimum Criteria

 

Knowledge, Skills & Experience 

 

Knowledge 

• Good understanding of B2B marketing principles and the role marketing plays in driving commercial growth, lead generation and customer acquisition.
• Knowledge of digital marketing channels, including email, paid and organic social media, landing pages and campaign automation.
• Understanding of the lead lifecycle, CRM processes and sales and marketing alignment.
• Knowledge of audience segmentation, customer journeys and responsible data management.
• Understanding of campaign measurement, reporting and performance optimisation using marketing insights and analytics.
• Awareness of the B2B media, publishing, events or professional information sector would be advantageous.

 

Skills 

• Excellent communication, copywriting and stakeholder management skills, with the ability to influence and build strong relationships across commercial and marketing teams.
• Strong commercial awareness, with the ability to develop campaigns that support lead generation, pipeline growth and revenue objectives.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns, brands and competing priorities simultaneously.
• Strong analytical skills, with the ability to interpret campaign performance data, identify insights and recommend improvements.
• Confident using CRM, email marketing and digital campaign platforms, ideally Salesforce, Acoustic or equivalent systems.
• High level of accuracy and attention to detail when managing campaign assets, audience data and reporting.
• Proactive, solutions-focused approach, with the ability to work independently and take ownership of campaigns from planning through to evaluation.
• Collaborative mindset, with the confidence to share ideas, challenge constructively and contribute to continuous improvement.

Experience 

• Experience in a B2B marketing, commercial marketing, lead generation or business development marketing role.
• Experience planning, delivering and optimising integrated marketing campaigns across multiple digital channels.
• Experience managing CRM systems, audience segmentation and marketing-generated leads to support commercial objectives.
• Experience analysing campaign performance and using insights to improve future activity and marketing effectiveness.
• Experience working collaboratively with Sales and cross-functional teams to deliver shared commercial objectives.
• Experience working across multiple brands, products or campaigns within a fast-paced commercial environment would be advantageous.

About You 

• Takes ownership and delivers high-quality work with minimal supervision.
• Is commercially minded and motivated by delivering measurable business results.
• Builds trusted relationships with stakeholders across Sales, Marketing and the wider business.
• Uses data and insight to inform decisions and continuously improve campaign performance.
• Thrives in a fast-paced environment, balancing multiple priorities effectively.
• Demonstrates initiative, curiosity and a proactive approach to problem solving.
• Is collaborative, adaptable and committed to continuous improvement.
• Acts with professionalism, integrity and accountability in everything you do.

What Success Looks Like 

• Delivery of high-quality commercial marketing campaigns on time and to a high standard.
• Growth in campaign engagement, lead generation and conversion to commercial opportunities.
• Measurable contribution to sales pipeline, revenue generation and wider commercial objectives.
• Effective management and progression of marketing-generated leads through the CRM.
• Continuous improvement in campaign performance through data-driven optimisation and innovation.
• Strong collaboration with Sales, Marketing Operations and wider business stakeholders.
• Positive contribution to the ongoing development of marketing processes and best practice.

Additional Information 

Why work with us at Haymarket? 

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include: 

 

Our Company benefits: 

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days) 

• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days 

• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments

• Generous contributory pension scheme 

• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Disability Confident Employer

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

 To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected]. 

 

More about Haymarket 

 

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

 

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

 

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

 

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

 

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

 

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.