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The Product Marketing Manager will support the end-to-end go-to-market process, including product positioning, launch planning, and performance tracking. They will collaborate with cross-functional teams to translate product direction into compelling market-facing materials and ensure retail readiness.
Candidates must have a bachelor's degree in a relevant field and at least 3 years of experience in product or brand marketing. Strong analytical, communication, and project management skills are required, with a preference for experience in consumer electronics or CPG.
Overview:
The Product Marketing Manager will support product marketing strategy and manage execution for assigned products and categories at Hisense USA. This role supports the end-to-end go-to-market (GTM) process, including product positioning, launch planning, content development, execution, and performance tracking. They will work closely with HQ, sales, brand and channel marketing, PR, training, and e-commerce.
This is an individual contributor role responsible for turning product and consumer insights into clear market-facing materials, coordinating launch deliverables, and helping ensure Hisense products are ready to win at retail and with consumers. The role will work under the direction of senior product marketing leadership while independently managing assigned projects and workstreams.
Duties & Responsibilities:
Qualifications:
Preferred Skills:
Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.
Making Technology Accessible for All
PUSHING THE BOUNDARIES OF INNOVATION SINCE 1969! Hisense was founded in 1969 in Qingdao, China and for five decades has been committed to developing innovative consumer electronics products. Today, Hisense is now the No.1 TV brand in China and South Africa. The company has built 54 overseas companies and utilizes 14 high-end international production facilities in Europe, Central America and South Africa. Hisense also has 12 research and development centers worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers. Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA’s product strategy is to bring a full range of electronics and appliances into the North American market. This includes televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. Under our "Lets Get Real" branding umbrella, we bring technology and innovative products that are easily understood by all and accessible to everyone. We make it our every day job to exceed our customer's expectations by providing reliable products at great value prices. Today, Hisense USA sells our products into great retailers across North America such as Best Buy, Lowes, Walmart, Costco.com, Amazon.com and many others. Our Mission: •To improve consumers lives by developing high-quality, innovative and affordable products
Offices: 5995 Windward Pkwy, Alpharetta, Georgia 30005, US
