Poznan, Greater Poland Voivodeship, Poland · Remote Solely
Overview: SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team. You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth th…
Skills: Marketing analytics, B2B funnel analytics, Conversion rate optimization, A/B testing, Forecasting
Poznan, Greater Poland Voivodeship, Poland · Remote OK
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Poznan, Greater Poland Voivodeship, Poland · Hybrid
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The Senior Marketing Analyst will manage end-to-end B2B funnel analytics to optimize conversion performance and drive business growth. They will lead CRO and A/B testing initiatives while collaborating with cross-functional teams to improve reporting frameworks and data-informed decision-making.
Candidates must have 5+ years of experience in marketing or growth analytics with strong proficiency in SQL, web analytics tools, and B2B sales funnels. Proficiency in Russian (B2+) and English (B1-B2) is required, along with a degree in a relevant field.
SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility
Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact
Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
Practical SQL skills and the ability to work independently with data for analytical purposes.
Strong Excel or Google Sheets skills for analysis and reporting
Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar
Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results
Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations
Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders
Python experience for data analysis or automation of recurring analytical tasks
Experience automating reporting or analytical workflows
Experience with AI-assisted analytics, engineering tools, or data pipelines
University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
Experience working in large international B2B technology companies
Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a strategic technology partner enabling iGaming businesses to grow globally across regulated markets.
SOFTSWISS is a strategic technology partner enabling iGaming businesses to grow globally across regulated markets. Since 2009, the company has combined enterprise-grade technology, regulatory expertise, and strategic guidance to support operators at every stage of their growth. SOFTSWISS' product ecosystem includes: – Game Aggregator – Sportsbook – Prediction Markets Platform – Casino Platform Each product can be deployed independently or integrated into a unified ecosystem or any third-party platform. SOFTSWISS IN NUMBERS: 2009 founded 2,000+ professionals worldwide 1,500+ brands powered globally 40,000+ live game titles from 300+ game provider partners 2,000+ unique markets in 200+ sports 300+ payment methods 25+ certified jurisdictions 99.999% uptime across active brands 9.0+ average client NPS across core products 90+ international industry awards YOUR STRATEGIC TECHNOLOGY PARTNER IN iGAMING: SOFTSWISS offers an integrated ecosystem of modular software products engineered for Tier-1 iGaming operators in regulated markets. Each product operates as a standalone solution or as part of a unified operational stack, supported by expert-led service across technical integration, compliance, and ongoing operations. Discover the full product suite at softswiss.com or get in touch at [email protected] SOFTSWISS PARTNERSHIP PRINCIPLES: Reliable Tech – infrastructure engineered for resilience, scalability, and uninterrupted performance. Transparency – embedded in every aspect of our business – from regulatory compliance and security to commercial relationships, decision-making, and business practices. Exceptional Service – our teams work alongside clients to simplify complexity, accelerate execution, and provide expert-led guidance throughout every stage of growth. Shared Ambition – we believe the strongest partnerships are built around shared goals and invest in our clients' ambitions as if they were our own.
Offices: St. Julian's, Malta, MT · Willemstad, CW · Poznań, Wielkopolskie, PL · Tbilisi, GE · Warzsawa, PL
There are currently 292 open technology positions in Poznan, Poland listed on Clera. New openings are added daily as companies post roles.
Companies currently hiring include Allegro, Roche, GFT Technologies, Haleon, AgileEngine, among others. Browse the listings above to see every active employer.
Yes — 243 of the 292 open technology positions offer remote or hybrid work (58 remote, 185 hybrid).
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