Who We Are XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicy…
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$95k–$125k/yr
Full-time
Competitive salary, Demo bike fleet, Travel allowances, Generous time off policy, Medical coverage, Dental coverage
Posted 52d ago
~40 hrs/week
Responsibilities
Own and scale the full-funnel growth engine across paid acquisition and lifecycle marketing to drive D2C conversion and dealer engagement. Manage the integrated system of discovery, lead capture, and loyalty while collaborating with product and creative teams.
Requirements
Requires 3-7 years of experience in growth or performance marketing with strong hands-on expertise in Meta and Google Ads. Candidates must be proficient in CRM automation, influencer campaigns, and translating technical product features into marketing messages.
Full job description
Who We Are
XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicycles primed for the global stage. XDS’s manufacturing scale, decades of carbon and alloy expertise, and vertical integration create a once-in-a-generation chance to redefine the economics of cycling for riders and bike shops alike.
Since 1995, we have combined proprietary materials science, compelling design, and highly automated production to deliver:
Over 8 million complete bikes annually across road, mountain, gravel, city, and e-bike segments
More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility
300+ international patents covering advanced carbon layups and proprietary X6 aluminum alloys
Full vertical integration enabling speed-to-market, supply chain resilience, and cost leadership
OEM partnerships with leading Western brands, and we are now poised to build our own premium brand overseas
As of 2026, we have officially launched X-LAB with a fully U.S. based team of industry veterans and experienced leaders. And we are just getting started.
We are hiring a SeniorGrowth Marketing Manager to own and scale X-LAB’s full-funnel growth engine across acquisition and lifecycle. You will run paid acquisition and retention together as one integrated system, turning interest into measurable outcomes across the complete customer journey: discovery, dealer engagement, lead capture, D2C conversion, and ongoing loyalty.
This role is ideal for a hands-on operator who can build and run a weekly growth cadence, balance content with performance, and collaborate tightly with product, creative, and sales to translate technical advantages into market demand.
This role reports directly to the Head of International Growth.
Key Areas of Ownership
Important Note: Each of the following arenas are crucial, the ideal candidates will naturally excel at some, but not necessarily all. We are looking to understand your own unique stack and the proven experiences that support it. This team will continue to grow, and we will build around strong talent first and foremost. We have included a full breakdown of these facets at the end of this document.
Full funnel growth execution
Paid acquisition
Lifecycle and CRM
Influencer / Affiliate / Community
Conversion and onsite optimization
Measurement and reporting
You’re a Great Fit With
5+ years of experience in growth, performance marketing, and or lifecycle marketing, ideally with a mix of all types
Strong hands-on experience running Meta and Google Ads, including Search and PMAX
Strong experience managing influencer and KOL campaigns, social media platforms, and community driven forums like LinkedIn, Reddit, and Substack
Deep comfort with email and SMS programs, segmentation, and automation best practices
A track record of experimentation and optimization, with examples of what you tested and what moved results
Good measurement instincts and the ability to debug tracking and data issues
Ability to translate technical product features into compelling, authentic marketing messages
High ownership, low ego, and the ability to move quickly in a fast-paced environment akin to a well-funded startup
Excellent cross-functional collaboration with product, sales, ops, and leadership
You’re a Spectacular Fit With
Proven experience managing high ROAS and sustained low CAC
Experience in performance sports, mobility, consumer hardware, or related industries
Familiarity with SEO, GEO, and modern content-driven acquisition strategies
What Early Success Looks Like:
Establish a weekly growth operating cadence with clear KPIs and reporting
Launch and stabilize core lifecycle flows and segmentation, with measurable lift in engagement and conversions
Stand up initial paid acquisition structure with testing framework, creative cadence, and reliable measurement
Improve conversion performance on the highest intent site journeys (model pages, dealer locator, lead capture)
Deliver a clear plan for the next quarter: channel mix, creative angles, lifecycle roadmap, and experiment backlog
Ongoing Success Metrics
Measurable growth in revenue influence and qualified demand
Scalable demand generation programs across paid and lifecycle
Increased conversion on key intent actions (lead capture, dealer contact, purchases where applicable)
Improved lifecycle contribution and retention health (engagement, winback, referral participation)
Clear visibility into campaign performance and ROI, with consistent iteration and learning velocity
Tools and Environment
We are building a modern growth stack. Experience with the latest developments in Shopify, Google Analytics, Meta, Google Ads, Looker, and leading ESP and SMS platforms is a plus. If you are strong and adaptable, we are open to the right operator even if your tech stack differs.
KEY AREAS OF OWNERSHIP
Full funnel growth execution
Execute on the U.S. growth plan across acquisition and retention, with clear targets and weekly operating cadence
Build a testing and learning process across audiences, creatives, offers, landing pages, and lifecycle programs
Translate existing brand and product narratives into campaigns that drive measurable outcomes
Paid Acquisition
Run Meta and Google performance channels including Search, Shopping, and PMAX
Manage budgets, pacing, creative iteration, and optimization routines
Build and maintain retargeting and lead nurture pathways tied to high-intent actions (product page engagement, dealer locator usage, lead submissions)
Partner with Head of Growth and creative on ad briefs and rapid iteration
Partner with Experiential Marketing & Events to turn activations into measurable lead capture and follow-up
Lifecycle and CRM
Run email and SMS strategy, segmentation, and automation
Build, launch, and optimize the foundational flows: welcome, browse, back-in-stock, dealer locator follow-up, post-purchase, winback, and referral
Improve deliverability, list hygiene, consent management, and message performance
Develop a campaign calendar tied to launches, inventory realities, events, and seasonal moments
Influencer / Affiliate / Community
Scout and initialize partnerships with influencers that are additive to the brand’s share of voice
Initialize and manage affiliate relationships for sales penetration until new team members are added
Work with team to ensure social content from other channels is consistent across Reddit, LinkedIn, etc.
Conversion and onsite optimization
Improve conversion paths on key pages and funnels with clear prioritization and test plans
Partner with web and product teams to deploy improvements to lead capture, bike selection, and dealer connection experiences
Explore conversion performance with department head and translate into actionable insights for the team
Measurement and reporting
Own measurement hygiene across UTMs, pixels, conversion events, and attribution
Build simple dashboards that tell the truth and drive decision-making
Report on pipeline and revenue influence, CAC efficiency, lifecycle contribution, and program ROI
___
Our Compensation and Benefits
Competitive salary
Demo bike fleet and comprehensive travel allowances
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office space in beautiful Santa Monica, California
Equal Opportunity
XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
XDS is a team of highly experienced software developers. We are dedicated to using our technical expertise to provide architectural solutions and custom software integrations.
How many Sports & Recreation jobs are open in Los Angeles, CA right now?
There are currently 1,082 open sports & recreation positions in Los Angeles, CA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sports & Recreation roles in Los Angeles, CA?
Companies currently hiring include YMCA of Metropolitan Los Angeles, LA28 Olympic & Paralympic Games, Equinox, 24 Hour Fitness, SVETNESS, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Sports & Recreation jobs in Los Angeles, CA?
Yes — 112 of the 1082 open sports & recreation positions offer remote or hybrid work (16 remote, 96 hybrid).
How do I apply for Sports & Recreation jobs in Los Angeles, CA?
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