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$143k–$165k/yr
Full-time
bachelor degree, postgraduate degree
Health Insurance, Vision Insurance, Dental Insurance, 401(k) with Employer Contribution, Health and Wellness Benefits, Family Forming Benefits
Posted 17d ago
~40 hrs/week
Remote in United States
Responsibilities
The Director provides strategic oversight of a unified brand and content strategy to enhance the organization's reputation and philanthropic impact. This includes managing content governance, creative operations, and visual storytelling across multiple digital channels.
Requirements
Requires a Bachelor's degree and 10-12 years of experience in brand and content leadership, including 5 years in a senior role. Candidates must have a proven track record in multi-channel storytelling, preferably within healthcare or nonprofit environments.
Full job description
Are you interested in making a world of difference in cancer care?
Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.
Who we are: ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. To learn what it’s like to work at ASCO, click here.
Total Rewards:
At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that pay remains market-based, tied to performance, and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets.
In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!
Who we are looking for:
ASCO is in search of a Director, Content Strategy and Brand Management to join our Integrated Communications and Marketing (ICM) Department to provide leadership and strategic oversight of a unified brand and content strategy that safeguards the mission and values for ASCO and Conquer Cancer. The Director is responsible for architecting a holistic storytelling ecoysystem, furthering the organization’s reputation as the leading authority in cancer care, driving philanthropic impact, and enhancing member engagement. This role functions as an enterprise-wide orchestrator who balances strategic brand positioning and narrative architecture with technical, high-velocity content and creative production.
Remote candidates welcome or at primary location in Alexandria, VA.
Responsibilities
Content Strategy and Governance
Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact.
Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on the strategic input, distribution, and performance of content across web, email, social media, and digital advertising platforms.
Manage the high-visibility campaign review ecosystem, unifying editorial copy approvals from the content strategy function with visual design direction from the brand function.
Establish, maintain, and enforce comprehensive content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks across a centralized content ecosystem to maximize cross-promotion, compliance, and strategic alignment with business objectives.
Foster structured collaboration with the Performance Marketing team to ensure all digital, multimedia content leverages keyword and SEO insights to effectively maximize audience reach.
Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows, team processes, and division standard operating procedures.
Content and Creative Operations
Partner with the IT department as the primary stakeholder to drive the architecture, organization, and ICM-wide adoption of the Digital Asset Management System (DAMS).
Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of approved generative AI tools within creative and editorial pipelines.
Hold ultimate accountability for routine visual and message-compliance audits across all digital properties and materials to identify and correct deviations from brand guidelines.
Oversee the management of ASCO’s staff brand portal, self-service toolkits, and accessible templates to empower staff to create brand-aligned content independently.
Champion department-wide education initiatives and professional development opportunities for the broader ICM staff to elevate digital content and design best practices across the enterprise.
Manage the branding and content operational budgets, directing activities and contracts with external agencies, and serve as the chief point of contact with ASCO’s legal team for brand-related issues.
Supervise, mentor, and synchronize the daily efforts of the Content Strategy and Brand Management team while continuously infusing fresh communication trends, remaining agile enough to directly execute copywriting, brand positioning assets, or multimedia development when operational volumes demand hands-on support.
Visual Storytelling and Management
Create and oversee the long-term visual storytelling strategy, vision, priorities, and value propositions for ASCO and Conquer Cancer entities and brand families.
Oversee brand staff member in aligning all enterprise-wide marketing and digital communication activities to ensure consistent execution across the organization.
Collaborate closely with marketing strategists, stakeholders, and market research staff to translate research and member data into relevant, engaging brand experiences that align with evolving member and donor-audience needs.
Required Education and Experience
Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production
Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations and managing high-volume content operations across digital channels
Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
Experience with fundraising marketing and/or working in a professional association/nonprofit organization
Deep knowledge of the modern digital landscape
Proficiency with AP Style
5 years of supervisory experience
Preferred Education and Experience
Experience with project management, content creation, and content workflow tools
Prior experience in an agency setting
Experience in oncology content
Master’s degree in a related discipline
Competencies
Strong client service mindset, experience, and skills
Excellent organizational skills with high attention to detail
Exceptional collaborator with advanced interpersonal, negotiation, and cross-functional relationship building skills
Outstanding communication skills, including written, with ability to clearly convey and receive information
Strong presentation skills and ability to develop clear narratives out of complex ideas and circumstances
Ability to lead effectively requiring high levels of collaboration, sound judgment and significant operational and administrative management expertise
Excellent time management skills with the ability to assess resourcing, manage competing priorities, multiple projects/timelines
Ability to inspire, develop, and grow individual and team performance
ADA/Physical Requirements
Must lift up to 10 lbs
Extended periods seated or standing at a desk
High use of computer and other office technology equipment
Travel
5-10 days/yr
Compensation
This is an exempt position. The hiring salary range for this position is $142,500-$165,000 annualized.
The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate’s relevant experience and qualifications.
Generous Benefits Package:
Hybrid Work Environment
Open Leave Policy
Paid Family Leave
13 Paid Holidays per Calendar Year
Staff Appreciation Days
401(k): 7.5% Employer Contribution
Medical/Dental/Vision
Employee Assistance Program
Fertility and Family Forming
Healthcare Concierge
Flexible Spending Account(s)
Healthcare Savings Account
Disability and Life Insurance
Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.
The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.
ASCO is committed to conquering cancer through research, education, and promotion of the highest quality care.
Industry
Non-profit Organizations
Company size
201-500 employees
Founded
1964
Headquarters
Alexandria, VA
LinkedIn followers
177,527
Founded in 1964, the American Society of Clinical Oncology (ASCO) is committed to making a world of difference in cancer care. As the world’s leading organization of its kind, ASCO represents more than 50,000 oncology professionals who care for people living with cancer. Through research, education, and promotion of the highest quality care, ASCO works to conquer cancer and create a world where cancer is prevented or cured, and every survivor is healthy. ASCO’s Conquer Cancer Foundation supports the Society by funding groundbreaking research and education across cancer’s full continuum. Learn more at www.ASCO.org.
Use of our LinkedIn page is subject to our Social Media Policy (http://www.asco.org/about-asco/legal/social-media-policy) as well as applicable policies of LinkedIn
Offices: 2318 Mill Rd, Alexandria, VA 22314, US
Non-Profit Professional SocietyOncologyCMEQuality CareDataHealth InformationCancerCancer ResearchOncology JournalsOncology News
How many Social Services jobs are open in Alexandria, VA right now?
There are currently 303 open social services positions in Alexandria, VA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Social Services roles in Alexandria, VA?
Companies currently hiring include Goodwin Living, Passionately Pets, Bright Horizons, National Center for Missing & Exploited Children, Cogir Senior Living, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Social Services jobs in Alexandria, VA?
Yes — 45 of the 303 open social services positions offer remote or hybrid work (18 remote, 27 hybrid).
How do I apply for Social Services jobs in Alexandria, VA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.