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Job Details: Job Description: Altera is the standalone FPGA business whose FPGAs and SoC FPGAs empower equipment makers to build differentiated networking and security platforms: production grade routers, switches, firew…
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San Jose, California, United States · On-site
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San Jose, California, United States · On-site
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San Jose, California, United States · On-site
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San Jose, California, United States • On-site
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Lead the marketing and technical positioning for Altera's FPGA and SoC FPGA portfolio within the Routing, Switching, and Security segments. This includes developing technical content, managing business KPIs like TAM/SAM, and collaborating with sales and engineering to drive go-to-market strategies.
Requires over 10 years of experience in networking or security infrastructure with deep knowledge of ASIC/ASSP replacement and crypto standards. A bachelor's degree in Electrical or Computer Engineering is required, along with a proven ability to create technical marketing content.
Altera is the standalone FPGA business whose FPGAs and SoC FPGAs empower equipment makers to build differentiated networking and security platforms: production grade routers, switches, firewalls, and security appliances deployed across carrier and data center infrastructure.
We are seeking a Wireline Marketing Manager to lead marketing and technical positioning for Altera's FPGA and SoC FPGA portfolio in Routing/Switching and Security! This role bridges deep technical understanding of packet processing, traffic management, and security appliance architectures with the ability to craft compelling technical content and messaging for both internal and external audiences, while owning the business metrics that track market opportunity and performance.
As a subject matter expert and technical storyteller, you will translate complex networking and security concepts, spanning ASIC/ASSP replacement and augmentation, high speed Ethernet switching, and hardware offload for security workloads, into clear, differentiated marketing narratives that support sales enablement, customer engagement, and market positioning. This role works closely with Sales, Field Applications Engineers, Product Planning, and Engineering teams to shape go to market strategy for Altera's Wireline portfolio, and partners with peer vertical marketing managers covering Transmission and Access to keep messaging consistent across the full Wireline story.
Market Sizing & Business KPIs
Build and maintain TAM/SAM models for Altera's Routing/Switching and Security sub-segments
Own Wireline KPI targets for these segments, including design wins, pipeline, and market share
Report market sizing and KPI trends to leadership to guide investment priorities
Technical Marketing & Content Creation
Develop white papers, solution briefs, blogs, and technical presentations covering Altera's Agilex based routing, switching, and security solutions
Translate complex packet processing, ASIC/ASSP replacement and augmentation, and hardware offload concepts into clear messaging for technical and business audiences
Create sales enablement collateral and competitive positioning materials highlighting Altera's FPGA performance per watt, features, and time to market advantages
Ensure technical accuracy across published content, aligned with Altera's product and IP roadmap
Market & Customer Engagement
Partner with Sales and FAEs on RFIs, RFPs, and technical evaluations for complex networking and security engagements
Support customer opportunities worldwide, becoming the sales and field go to partner for Routing/Switching and Security
Represent Altera at industry events, standards forums, customer briefings, and trade shows
Support customer facing presentations, workshops, and architecture discussions on networking and security systems
Gather voice of customer insights to inform messaging and go to market priorities
Internal & Cross-Functional Communications
Translate Altera's FPGA/IP capabilities into market relevant narratives for Sales, Engineering, Product Marketing, and Planning
Develop competitive analyses and market landscape updates on Routing/Switching and Security
Contribute to product launch planning and messaging frameworks
Feed field and customer intelligence into product roadmap discussions
Cross-Functional Collaboration
Support press releases, analyst briefings, and joint marketing with ecosystem and partners
Contribute to developer and ecosystem marketing, demand generation, and digital marketing orchestration for the Wireline vertical
Share insights on regulatory trends, standards evolution, and emerging technologies with internal stakeholders
The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.
$149.1K - $215.9K USD
We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.
10+ years in networking and/or security infrastructure, with hands on experience in routing, switching, or security appliance architectures
Working knowledge of ASIC/ASSP replacement and augmentation (I/O expansion, feature addition), traffic management, and hardware offload for CPU intensive security functions
Working knowledge of security and crypto standards such as MACsec, IPsec, AES-GCM, and post quantum cryptography
Familiarity with relevant IEEE Ethernet standards (e.g., 100GE, 400GE, 800GE)
Experience with FPGA based development for networking or security platforms
Experience with TAM/SAM analysis and business KPI tracking in a technology or semiconductor market
Demonstrated ability creating technical marketing content for technical and executive audiences
Strong written and verbal communication skills, able to simplify complex concepts without losing accuracy
Experience engaging customers, partners, or industry forums in a technical marketing or field facing role
Comfortable operating cross functionally across Engineering, Product Planning, and Sales
Nice to have: working knowledge of OTN/Transmission (framing, FEC, DCI) and/or PON/Access (XGS-PON, NG-PON2, Cable/DOCSIS), useful for candidates who may grow into broader Wireline scope over time
Bachelor's degree in Electrical Engineering, Computer Engineering, or related field (advanced degree a plus)
Shaping the Future with Tech
Welcome to Altera, where digital transformation is at the heart of everything we do. We are a forward-thinking IT development company dedicated to helping businesses navigate and thrive in the digital age. Specializing in creating innovative solutions that drive efficiency, growth, and competitive advantage, we are your trusted partner in the journey toward digital excellence. At Altera, we understand that the digital landscape is constantly evolving, and so are the needs of your business. Our team of expert developers, designers, and strategists works closely with you to craft tailored solutions that align with your vision and goals. From custom software development to cutting-edge web and mobile applications, we empower your business with the tools and technologies needed to stay ahead in a rapidly changing world. Our approach is centered on collaboration and innovation. We take the time to understand your unique challenges and opportunities, delivering solutions that not only meet but exceed your expectations. With Altera, digital transformation is more than just a buzzword—it's a pathway to unlocking new possibilities and achieving sustainable success.
Offices: Gazapkhuli Street, N13, Tbilisi, GE
View all jobs at alteraThere are currently 614 open security & safety positions in San Jose, CA listed on Clera. New openings are added daily as companies post roles.
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