Location São Paulo, Brazil — Hybrid | Corporate São Paulo Office: R. Purpurina, 400 - Vila Madalena, São Paulo - SP, 05435-030, Brazil Job Overview Trilingual: Portugues Advanced | Spanish Intermediate/Advanced | English…
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Skills: Trade Marketing, Data Analysis, Stakeholder Management, Budget Management, English Proficiency
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Full-time
bachelor degree
Competitive Salary, Legal Benefits, Above-market Benefits Package, Hybrid Work Model, Professional Growth Opportunities, International Exposure
Posted 29d ago
Apply by Sep 5
~40 hrs/week
Responsibilities
Support the execution of trade marketing strategies and demand generation initiatives for World Travel Retail and airport accounts. Coordinate promotional activities, manage budgets, and collaborate with international stakeholders to ensure excellence in point-of-sale execution.
Requirements
Requires a Bachelor's degree in Marketing, Business, or a related field with at least 3 years of experience in FMCG commercial or trade marketing roles. Mandatory advanced English proficiency and advanced skills in Microsoft Excel and PowerPoint are required.
Full job description
Location
São Paulo, Brazil — Hybrid | Corporate São Paulo Office: R. Purpurina, 400 - Vila Madalena, São Paulo - SP, 05435-030, Brazil
Job Overview
Trilingual: Portugues Advanced | Spanish Intermediate/Advanced | English Intermediate/Advanced
Who are we?
The Hershey Company is one of the world's leading snacking and confectionery companies, known for iconic brands such as Hershey's, Reese's, Kisses, Jolly Rancher, and many others enjoyed by consumers across more than 80 countries. With over 130 years of heritage, Hershey continues to drive innovation, build meaningful consumer connections, and create moments of goodness through its portfolio of beloved brands. Our culture is built on collaboration, integrity, inclusion, and continuous growth, empowering our people to make an impact locally and globally.
About the role:
We are looking for a Trade Marketing Analyst – Pleno – World Travel Retail – Trilingual (SPA, POR, ENG) to support the execution of trade marketing strategies across key airport and travel retail customers. This role is ideal for a marketing or commercial professional with experience in consumer goods, strong analytical skills, and the ability to collaborate across international stakeholders.The successful candidate will work closely with teams located in Brazil, the United States, Dubai, and other international markets to drive demand generation initiatives, enhance shopper engagement at the point of sale, support promotional activities, and ensure flawless execution across key travel retail channels.
Responsibilities:
Support the development and execution of Trade Marketing strategies for World Travel Retail customers and key airport accounts.
Monitor and evaluate promotional activities, campaigns, and customer initiatives to ensure business objectives are achieved.
Partner with Marketing, Sales, Finance, CSI, agencies, suppliers, and customers to ensure excellence in execution.
Generate reports, performance analyses, and actionable insights to support business decisions.
Manage and support the Trade Promotion & Demand Marketing Expenses (TP&DME) budget process, including month-end closing activities and quarterly reviews.
Coordinate promotional materials, merchandising initiatives, point-of-sale activations, and campaign execution.
Develop and organize training content for promoters and field teams.
Support portfolio governance activities and implementation of product changes according to business priorities.
Coordinate invoice submissions, complaint notes, sample shipments, promotional materials, and annual Free Sale Certificates.
Assist in preparing presentations and business updates for internal monthly meetings.
Track customer performance and market opportunities to identify growth potential.
Accountabilities
Requirements | Mandatory Qualifications:
Bachelor's Degree completed in Marketing, Business Administration, International Business, Economics, or a related field.
Minimum of 3 years of experience in commercial, trade marketing, category management, sales support, or related functions within Consumer Goods (FMCG) companies.
Advanced English (written, verbal, and reading) – mandatory.
Advanced/Intermediate Spanish is considered an advantage.
Strong analytical, logical, and quantitative reasoning skills.
Experience working cross-functionally with Marketing, Sales, and Finance teams.
Advanced Microsoft Excel skills, including Pivot Tables and data analysis.
Advanced PowerPoint skills.
Proven ability to prioritize, manage multiple projects, and work effectively under pressure.
Strong communication, organization, and stakeholder management skills.
Results-oriented mindset with a proactive approach to problem-solving.
Work Schedule and Work Model:
Monday to Friday
08:00 AM to 05:00 PM
Hybrid work model (3d office – 2d home)
Collaboration with international teams across Brazil, Dubai, and the United States
What We Offer:
Competitive salary aligned with the market.
Comprehensive legal benefits.
Above-market benefits package.
Hybrid work model.
Opportunities for professional growth and long-term career development.
Exposure to international marketing and commercial operations.
Interaction with global stakeholders and leadership teams.
Experience working across Travel Retail, Sales, Marketing, and Finance functions.
The opportunity to work for a global snacking and confectionery leader with iconic brands and a strong focus on operational excellence, innovation, and sustainable growth.
Don’t forget to attach your up-to-date CV in English and your personal contact information updated.
Related keywords
World Travel RetailFMCGTrade MarketingDemand Marketing ExpensesTP&DMEPoint-of-SaleShopper EngagementCategory ManagementPortfolio GovernanceMarket AnalysisCross-functional TeamsInternational BusinessRetail ExecutionPivot TablesData AnalysisConfectionery Industry
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.
Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.
For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.
Offices: 19 E Chocolate Ave, Hershey, Pennsylvania 17033, US · Carretera Guadalajara, El Salto, Jalisco 00CP45680, MX · Pudong Road, Shanghai, 200120, CN · 5750 Explorer Dr, Mississauga, ON L4W 0B1, CA · 2701 Otis Corley Dr, Bentonville, AR 72712, US
Consumer Packaged GoodsConsumer GoodsSnack FoodService IndustryBrand MarketingPackaging ServicesConfectioneryFood and BeverageManufacturing
How many Retail jobs are open in São Paulo, Brazil right now?
There are currently 427 open retail positions in São Paulo, Brazil listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in São Paulo, Brazil?
Companies currently hiring include Iguatemi S.A., Amazon, AutoZone, Coca-Cola FEMSA, OBRAMAX, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in São Paulo, Brazil?
Yes — 72 of the 427 open retail positions offer remote or hybrid work (16 remote, 56 hybrid).
How do I apply for Retail jobs in São Paulo, Brazil?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.