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Full-time
Health days, Founder's day, Volunteering day, First day of school leave, Flexible working hours, Referral rewards
Posted 13h ago
~40 hrs/week
Responsibilities
You will lead the CRM and lifecycle marketing team to own customer communication strategies and drive digital revenue across the Eurowag Group. This involves managing marketing automation platforms, designing end-to-end customer journeys, and overseeing the migration of customers to the Eurowag Office platform.
Requirements
The role requires at least five years of experience in CRM, lifecycle marketing, or marketing automation, preferably within a B2B environment. Candidates must possess strong data literacy, platform expertise, and proven ability to lead multidisciplinary teams.
Full job description
Eurowag is a pan-European B2B payments and mobility platform serving the commercial road transport industry.
As CRM & Lifecycle Marketing Team Lead, you will own how we communicate with customers across the Eurowag Group. You will lead our marketing automation capability in Bloomreach Engagement, execute the customer lifecycle strategy: from lead nurturing to active, multi-product customer relationships, and turn customer communication into measurable digital revenue.
This role combines strategic ownership, hands-on platform expertise, and cross-functional leadership. You will lead a team of six, campaign and technical specialists and work closely with Marketing, Sales Operations, Product, Data and Engineering.
A major focus will be the migration of customers to the Eurowag Office platform, followed by effective onboarding, activation, engagement, and cross-sell journeys.
Execution of the Group-wide, multi-channel customer communication strategy across email, SMS, web layers, in-platform messaging, and CRM-triggered sales tasks
Business ownership of Bloomreach Engagement, including scenarios, segmentation, triggers, personalisation, and lifecycle campaigns
Design, implementation, and optimisation of end-to-end customer journeys, including lead nurturing, onboarding, activation, adoption, retention, reactivation, and win-back
Embedded customer journeys within Eurowag Office that increase platform usage and support cross-sell and upsell through next-best-action recommendations, alerts, messages, and promotional placements
Customer communication and lifecycle support for the migration to the Eurowag Office platform
Integration between Bloomreach Engagement and Microsoft Dynamics CRM, ensuring Marketing and Sales work from consistent, actionable customer data
Data quality, audience accuracy, consent management, and tracking integrity in partnership with Product, Data, Engineering, and IT teams
Measurement and reporting of campaign performance, customer engagement, conversion, and digital revenue contribution
Adoption of AI across the team’s workflows, including content creation, translation, personalisation, campaign development, and operational automation
Leadership, coaching, and development of a six-person team combining campaign management and technical expertise
Continuous improvement of CRM processes, operating models, governance, and ways of working across markets and product teams
At least five years of experience in CRM, lifecycle marketing, customer engagement, or marketing automation, ideally in a B2B environment
Experience owning a marketing automation or customer data platform from a business perspective; experience with Bloomreach Engagement is highly advantageous
Strong understanding of lifecycle marketing, segmentation, personalisation, campaign orchestration, and customer journey design
Strong data literacy and the ability to translate customer and campaign data into commercial actions
A commercial mindset, with a clear focus on revenue
Proven ability to manage stakeholders and deliver through cross-functional teams
Experience leading and developing a multidisciplinary team combining campaign and technical capabilities
A hands-on approach and the ability to move confidently between strategy, platform execution, data, and delivery
Nice to have
Background in transport, mobility, fintech, or B2B payments
Multi-market, multi-language campaign experience
AI-native ways of working: using AI tools for copy, translation, and automation
Experience operating with real data constraints (pipeline delays, tracking governance across product teams)
Experience connecting automation to a sales CRM (Microsoft Dynamics, Salesforce, or similar)
What success looks like
First 6 months
Full command of the automation platform, the data model, and the customer lifecycle
Reliable tracking governance established with product teams, so campaigns run on trustworthy data
Existing cross-sell and lifecycle journeys audited and improved
First 12 months
Measurable contribution to the digital revenue target
Expanded lifecycle automation coverage across products and markets
Improved cross-sell conversion between products
Support for the platform migration milestones
Why this role This role sits at the centre of Eurowag growth strategy. You will help turn a large, diverse, multi-product customer base into deeper, longer-lasting customer relationships.
You will inherit a live marketing automation platform, a clear commercial mandate, and significant scope to develop the function. You will also play an important role in one of Eurowag key strategic priorities: migrating customers to the Eurowag Office platform and ensuring they are successfully onboarded, and introduced to relevant products and services.
For someone who thinks commercially, enjoys working hands-on with data and automation, and knows how to bring teams together around customer growth, this is an opportunity to build a highly visible capability and make a measurable impact.
3 Health Days per year (no medical certificate required)
Founder's Day – 1 additional paid day off each year
1 Volunteering Day per year
First Day of School Leave for parents
Flexible working hours
Referral rewards through our "Go Far" programme
Learning & Development opportunities
"Philanthropy and You" programme, allowing employees to direct funding from the Eurowag Fund to causes they care about
Mojra confidential mental health support
Team events and activities
Additional Benefits in the Czech Republic
Flexible Benefits Budget – EUR 800 annually (prorated by FTE)
Empowering Clean, Fair, and Efficient Commercial Road Transport Across Europe.
Industry
Financial Services
Company size
1,001-5,000 employees
Founded
1996
Headquarters
Prague 4
LinkedIn followers
33,494
Eurowag is a leading technology company and an important partner to Europe’s Commercial Road Transport ("CRT") industry, with a purpose to make it clean, fair and efficient.
At Eurowag, we built the first end-to-end digital platform ("Eurowag Office") designed to solve critical services of SME customers in the Commercial Road Transport (“CRT”) industry. Our fully integrated platform includes Energy and Toll services, Fleet Management Solutions, Navigation, Transport Management and Work Time Management Solutions, road services as well as VAT refund and financial services.
Eurowag enables trucking companies to successfully transition to a low carbon, digital future by harnessing all mission critical data, insights and payment and financing transactions into a single ecosystem and connects their operations seamless before a journey, on the road and post-delivery. Eurowag is listed on the London Stock Exchange (LSE:EWG) and is a constituent of the FTSE 250.