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Associate Director, Data & Analytics
Los Angeles, California, United States · On-site
$90k–$120k/yr
Senior
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$90k–$96k/yr
Full-time
bachelor degree
Posted 3d ago
~40 hrs/week
Responsibilities
The Social Media Lead manages executive social media accounts and develops comprehensive content strategies across various digital platforms. They collaborate with internal stakeholders to produce high-quality, SEO-optimized content while monitoring performance metrics to drive engagement.
Requirements
Candidates must possess a bachelor's degree and at least four years of experience in corporate communications, content development, and writing. Proficiency in social media platforms, design software, and the ability to manage executive-level communications are essential.
Full job description
The Social Media Lead manages executive social media accounts, and additional content strategy. The role oversees content calendars, approvals and develops social media posts and campaigns from concept through completion. The Social Media Lead owns the content strategy and collaborates with internal and external stakeholders to deliver polished, high-quality content. The role requires the ability to work effectively under pressure, respond quickly to emerging opportunities, and drive timely and meaningful engagement across social media platforms.
Job Responsibilities:
The candidate for the position of Social Media Lead will be responsible for:
Creating engaging, visually cohesive, and professional SEO/GEO-optimized communications content for traditional and digital/social channels (e.g., written copy, photos, videos, presentations, e-mail blasts, etc.) tailored to platform formats and target audiences. Responsible for distilling complex topics into easy-to understand information for varied audiences. Developing and executing short and long-term content production plans.
Designing and creating content that consistently meets deadlines and expectations. Responsible for analyzing the effectiveness of copy to convey intended messaging. Interpreting and applying industry standards (e.g., style guides) and best practices.
Maintaining collaborative relationships with varied stakeholders, tailoring content to specified needs, adjusting priorities as appropriate, and anticipating future needs. Creating, optimizing, and analyzing social media advertisements as required. Collaborating with content, marketing, and underwriting departments to coordinate and implement various promotions and campaigns.
Managing leadership’s social media accounts (Instagram, LinkedIn, X) including designing and curating posts, and monitoring posts after they publish to gain insights and analyze engagement. Prioritizing and routing social media and additional leadership content through approvals.
Working closely with the University Communications to align executive schedules with social media calendar(s), planning posts and digital content around speaking engagements, event participation, and other university activations.
Maintaining excellent organizational skills working across university departments with the ability to balance requests from stakeholders across the university.
Providing real-time monitoring of social channels to identify strategic opportunities, provide community insights to help guide creative terms, and flag potential issues. Monitoring performance benchmarks and utilizes social media performance metrics and analytics for measuring and improving upon social media impact.
After hours work may be required and potential occasional travel. This role will require a confident presence and the ability to work with senior leadership, including managing urgent, short and long-term requests.
Preferred Qualifications:
The ideal candidate for the position of Social Media Lead has the following qualifications:
Bachelor’s degree in communications, journalism, English, or other relevant fields.
Six years’ experience in communications, content development and writing/editing in corporate communications.
Demonstrable strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.).
Experience in higher education, and knowledge of human resources functions and services.
Minimum Qualifications:
The candidate for the position of Social Media Lead must meet the following qualifications:
Bachelor's degree.
Four years’ experience in communications, content development and writing/editing in corporate communications.
Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies.
Experience Managing an executive or founder’s public social media accounts, achieving measurable growth and engagement results.
Demonstrated copywriting experience for a recognized brand or institution.
The budgeted salary range for this position is $90,000 - $95,875. When extending an offer of employment, the University of Southern California considers factors such as the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer alignment, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.
Minimum Education: Bachelor's degree
Additional Education Requirements Combined experience/education as substitute for minimum education
Minimum Experience: 4 years
Minimum Skills: Four years’ experience in communications, content development and writing/editing in employee/internal corporate communications. Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies. Experience using social media to grow a consumer brand with measurable results. Proven knowledge of writing and editing fundamentals and Associated Press style. Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms. Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising). Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information. Ability to build and deliver solutions that consistently meet customer expectations. Demonstrated organizational, analytical and problem-solving skills. Ability to make decisions proactively, independently, strategically and creatively. Demonstrated interpersonal skills to provide support and guidance as needed. Experience with Microsoft Office and content
Preferred Education: Bachelor's degree
Preferred Experience: 6 years
Preferred Skills: Bachelor’s degree in communications, journalism, English, or other relevant fields. Five years’ experience in communications, content development and writing/editing in employee/internal corporate communications. Demonstrable strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.). Experience in higher education, and knowledge of human resources functions and services. Excellent interpersonal skills, emotional intelligence, and relationship-building abilities. Demonstrated project management, problem-solving and organizational skills, able to effectively manage numerous priorities, deadlines, and necessary resources simultaneously and in a timely manner. Ability to produce quality copy on tight schedules.
USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to theBackground Screening Policy Appendix Dfor specific employment screen implications for the position for which you are applying.
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.
Keck Medicine of USC is the University of Southern California’s medical enterprise, one of only two university-based medical systems in the Los Angeles area. Keck Medicine combines academic excellence, world-class research and state-of-the-art facilities to provide highly specialized care for some of the most acute patients in the country.
Our internationally renowned physicians and scientists provide world-class patient care at Keck Hospital of USC, USC Norris Cancer Hospital, USC Verdugo Hills Hospital, USC Arcadia Hospital and more than 100 unique clinics in Los Angeles, Orange, Kern, Tulare and Ventura counties as well as Las Vegas.
Keck Medical Center of USC, which includes Keck Hospital and USC Norris Cancer Hospital, is among the top 50 hospitals in the country in 8 specialties, as well as the top three hospitals in metro Los Angeles and top 10 hospitals in California, according to U.S. News & World Report’s 2024-25 Best Hospitals rankings.
Offices: 1500 San Pablo Street, Los Angeles, CA 90033, US · 1441 Eastlake Avenue, Los Angeles, CA 90033, US · 1812 Verdugo Boulevard, Glendale, CA 91208, US
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How much do Marketing jobs in Los Angeles, CA pay?
Based on 1325 listings with disclosed salaries, most marketing jobs in Los Angeles, CA pay between $65k–$170k per year. Individual offers vary with seniority, company size, and specialization.
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