Social Media Copywriter (Script & Content Specialist)
Hyderabad, Telangana, India · On-site
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Role Summary We’re not looking for a caption writer. We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text. Your mandate is simple: Turn real human insights into s…
Skills: Script Writing, Content Ideation, Social Media Copywriting, UGC Scripting, Influencer Collaboration
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Digital Nest Learning & Development Pvt Ltd
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Social Media Copywriter (Script & Content Specialist)
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Full-time
Posted 102d ago
~40 hrs/week
Responsibilities
Create high-engagement scripts for Reels, YouTube Shorts, and UGC focusing on strong hooks and natural conversations. Analyze content performance metrics to optimize retention and translate human insights into scroll-stopping narratives.
Requirements
Requires 4-5 years of experience with a strong understanding of Instagram and YouTube Shorts scripting. Must be able to write conversational, non-ad-like content and apply performance data to improve results.
Full job description
Role Summary
We’re not looking for a caption writer.
We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text.
Your mandate is simple:
Turn real human insights into scroll-stopping scripts that people relate to, engage with, and share.
You will work closely with:
Social Media Manager
Videographers & Editors
Growth & Performance Team
Influencers / Creators
Founders
What You Will Own (KRAs)
1. Script Writing for Social (Core Ownership)
Write:
Reels scripts
YouTube Shorts scripts
UGC scripts
Influencer scripts
Focus on:
First 3-second hooks
Natural flow
Real conversations
Output:
15–25 scripts/week
You are responsible for:
“Does this script feel real and hold attention?”
2. Hook & Content Ideation Engine
Generate:
30–50 hooks/week
Across:
Personas (male vs female)
Pain points
Content formats
You are responsible for:
“What makes people stop scrolling?”
3. Platform-Native Content Writing
Write for:
Instagram (Reels + captions)
YouTube Shorts
Other relevant platforms
Adapt:
Tone
Language
Format
You are responsible for:
“Does this feel native to the platform?”
4. Persona-Led Storytelling
Translate:
Male vs female psychology
Age-based lifecycle (35–60)
Into:
Scripts
Hooks
Content narratives
You are responsible for:
“Does the audience feel seen?”
5. Influencer & UGC Script Collaboration
Create:
Creator briefs
Script directions
Ensure:
Content feels authentic
Not overly ad-like
6. Content Performance Optimization (Critical)
Analyze:
Watch time
Retention
Engagement
Identify:
Winning scripts
Weak scripts
Translate insights into:
Better hooks
Stronger narratives
You are responsible for:
“How does our content improve week-on-week?”
7. Social & Growth Alignment
Work with performance team to:
Repurpose organic scripts into ads
Align messaging across funnel
KPIs (How You’ll Be Measured)
Core Metrics
Hook Retention (First 3 Seconds)
% of viewers who continue watching
Average Watch Time
Higher = stronger storytelling
Engagement Rate
Likes, Comments, Shares
Target: 5–8%+
Save & Share Ratio (Critical)
Indicates:
Relatability
Value
Script Output Velocity
Target: 15–25 scripts/week
Winning Script Ratio
Target: 20–30% outperform baseline
Content-to-Ad Adaptability
% of scripts usable for paid ads
Iteration Speed
< 5–7 days
What “Good” Looks Like
Writes:
Natural, conversational scripts
Not “ad copy”
Understands:
Indian household realities
Emotional + practical triggers
Thinks in:
Hooks
Scenes
Dialogue
Can clearly answer:
“Why did this video work?”
What We Don’t Want
Caption writers who can’t write scripts
Overly polished, ad-like writing
Generic, template-based content
No understanding of performance
Requirements
Must-Have Skills
Strong understanding of:
Instagram Reels
YouTube Shorts
Proven experience with:
UGC scripting
Influencer content
Bonus (Nice to Have)
Experience in:
Health / Wellness category
Understanding of:
Consumer psychology
Ability to:
Read and apply performance data
Final Note
This role is about more than writing.
It’s about creating stories people see themselves in—and act on.
Curapod is a revolutionary, non-invasive pain relief device using photobiomodulation (PBM) technology to target pain and promote healing at the cellular level. Compact, portable, and lightweight, it seamlessly fits into modern lifestyles with its ergonomic design, rechargeable battery, and user-friendly interface.
Clinically tested for safety and efficacy, Curapod provides fast, drug-free relief for chronic pain, sports injuries, and more. By reducing inflammation, improving circulation, and stimulating cellular repair, it empowers users to manage pain effectively and live without limits.
Curapod: Your partner in achieving a pain-free, active life.
Offices: Plot No: 4/44, Survey No 519, IP Nadergul, Mandal, Hyderabad, Telangana 501510, IN
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How many Marketing jobs are open in Hyderabad, India right now?
There are currently 655 open marketing positions in Hyderabad, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Hyderabad, India?
Companies currently hiring include Digital NEST, Accenture, Amgen, Novartis, Opella, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Hyderabad, India?
Yes — 102 of the 655 open marketing positions offer remote or hybrid work (20 remote, 82 hybrid).
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