Chicago, Illinois, United States · On-site
$89k–$127k/yr
Company Description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s dig…
Skills: Ad Serving, Tag Management, Data Analysis, Trafficking, KPI Creation
Chicago, Illinois, United States · On-site
$50k–$66k/yr
Company Description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s dig…
Skills: Campaign Management, Digital Media Operations, Bid Management, Online Trafficking, Campaign Optimization
Chicago, Illinois, United States · On-site
$75k–$108k/yr
Company Description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s dig…
Skills: Paid Social Media Planning, Campaign Optimization, Budget Forecasting, Account Management, Team Leadership
Chicago, Illinois, United States · Hybrid
$75k–$120k/yr
Company Description Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide cap…
Skills: Retail Search, Media Buying, Amazon Advertising, Walmart Connect, Criteo
Rogers, Arkansas, United States · Hybrid
$50k–$60k/yr
Company Description Catapult is a conversion marketing agency, where branding and buying are part of a total solution. We can do this because like any good agency, we understand consumers. But we also know what drives pu…
Skills: Account Management, Digital Marketing, Project Timeline Development, Integrated Marketing Campaigns, Written Communication
Chicago, Illinois, United States · Hybrid
$180k–$269k/yr
Company Description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and prov…
Skills: Retail Media, Commerce Strategy, Client Leadership, Team Development, Budget Management
Chicago, Illinois, United States · On-site
$168k–$242k/yr
Company Description Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the wo…
Skills: Digital Analytics, Performance Marketing, E-commerce Analytics, Adobe Analytics, GA4
Chicago, Illinois, United States · On-site
$135k–$194k/yr
Company Description Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the wo…
Skills: Digital Analytics, Performance Marketing, E-commerce Analytics, Adobe Analytics, GA4
Chicago, Illinois, United States · On-site
$55k–$56k/yr
Company Description DSplus is a Saatchi & Saatchi company. It was created 14 around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients…
Skills: Account Management, Digital Marketing, Paid Media, Paid Search, Paid Social
Chicago, Illinois, United States · Hybrid
$81k–$117k/yr
Company Description Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and no…
Skills: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Production Design
Chicago, Illinois, United States · On-site
$97k–$140k/yr
Company Description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especiall…
Skills: Media Planning, Cross-Media Strategy, Budget Allocation, Audience Development, Team Management
Chicago, Illinois, United States · On-site
$89k–$127k/yr
Company Description Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especiall…
Skills: Media Analytics, Data Analysis, Strategic Planning, Performance Tracking
Chicago, Illinois, United States · Hybrid
$160k–$200k/yr
Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, AI and technology expertise to deliver valuable customer experiences and accelerated growth across vari…
Skills: Adobe Workfront, Solution Architecture, Content Supply Chain, Adobe Workfront Fusion, System Integration
Chicago, Illinois, United States · On-site
$61k–$84k/yr
Company Description DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. O…
Skills: Paid Social Advertising, Campaign Activation, Online Reputation Management, Meta Business Manager, Ad Manager
Chicago, Illinois, United States · Hybrid
$129k–$186k/yr
Company Description Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in s…
Skills: Ecommerce Strategy, Amazon Ecosystem, Digital Shelf Design, Retail Media, PDP Content Development
Chicago, Illinois, United States · On-site
Company Description Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transforma…
Skills: Global Operations, Solutions Consulting, Project Management, Media Operations, Client Relationship Management
Chicago, Illinois, United States · Remote OK
$75k–$108k/yr
Company Description Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and no…
Skills: Resource Management, Staffing, Workforce Planning, Utilization Reporting, Forecasting
Chicago, Illinois, United States · Hybrid
$160k–$229k/yr
Company Description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and prov…
Skills: Retail Media Strategy, Audience Strategy, Client Leadership, Team Building, Media Investment
Chicago, Illinois, United States · On-site
Company Description A global creative constellation built for what’s next—uniting the human vision of the Leo Burnett network with the innovation of Publicis Worldwide. Leo is HI × AI: Human Insight, Human Ideas, Human I…
Skills: Account Management, Integrated Campaign Leadership, Client Relationship Management, Strategic Planning, Budget Management
Chicago, Illinois, United States · Hybrid
$66k–$91k/yr
Company Description A global creative constellation built for what’s next—uniting the human vision of the Leo Burnett network with the innovation of Publicis Worldwide. Leo is HI × AI: Human Insight, Human Ideas, Human I…
Skills: Content Creation, Video Editing, Social Media Strategy, TikTok Content, Instagram Content
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Manage the end-to-end operations and optimization process, including tagging, trafficking, and measurement for digital campaigns. Lead offshore teams and partner with technology providers to implement efficient reporting and data management solutions.
Requires a bachelor's degree and 3+ years of experience with trafficking systems, tagging tools, and advanced MS Excel. Must have proven expertise in Google Campaign Manager and the ability to manage both operational tasks and strategic guidance.
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
We are looking for someone who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. You will be confident with clients and clear in delivering our agency point of view and recommendations.
Role Objectives:
The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. In addition, the candidate must have data analysis experience, Ad Servers and Tag Management Tools. This role will manage the end-to-end Operations -> Optimization process, including but not limited to:
KPI creation and planning support using historical performance data
Advice on campaign set up (naming, tagging, etc.)
Escalation Point for any internal Technology questions/ issues/POV
Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
Organize and centralize, where possible, process and technologies working with other global TAAG leads
Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
Develop and enforce nomenclature to better manage data across the organization
Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
Support and scale analytics dashboards, toolset and data management platforms across client teams
Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements
Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
3+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM, DCM, DFP, Flashtalking, Innovid, IAS Google Analytics, Adobe tools, TMS, VIQ)
Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
Technology experience is important (must have experience with standard ad servers such as Google Campaign Manager, Prisma, IAS, etc.
Tagging experience is important
Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance the product as the account matures)
Candidate must be outgoing and able to integrate with a fast-paced digital planning team
Must be able to cultivate excellent relationships with technology and research partners
Must have ability to learn new processes and technology quickly
Should be extremely detail-oriented
Interested in and experienced with technology
Ability to meet deadlines in a fast-paced environment
Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
Excellent communication skills – written and spoken
A people person with ability to communicate at all levels who will have various levels of digital knowledge
Basic data management SQL skills a plus
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Offices: Prof. W.H. Keesomlaan 12, AMSTELVEEN, 1183DJ, NL
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