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Boston, Massachusetts, United States · Remote Solely
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Publicis Groupe Holdings B.V.
Senior Analyst, Data and Analysis
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Simply Business
Senior Manager, Marketing Analytics
Boston, Massachusetts, United States · Hybrid
$120k–$199k/yr
Senior+
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Full-time
401(k) retirement plan with matching, Competitive vacation, Paid time off, Medical insurance, Dental insurance, Vision plans
Posted 25d ago
~40 hrs/week
Responsibilities
The Business Development Representative is responsible for generating qualified leads and building a sales pipeline through creative prospecting and cold outreach. They will collaborate closely with Account Executives and the marketing team to execute outreach plans and secure meetings with target accounts.
Requirements
Candidates should have at least one year of experience in the technology industry, specifically within SaaS. Strong communication skills, proficiency in sales tools like Salesforce, and the ability to research target personas are essential for success in this role.
Full job description
As a Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.
Work closely with AEs and Partners in region collaboratively build and execute on outreach plan
Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
Tailor outreach copy to be used in email and physical mail
Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
Regular joint outbound calling sessions with AEs maximising effectiveness
Hand prospects to AEs or nurture marketing campaigns
We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.
We’ll also offer you a competitive salary and commission, as well as the following benefits:
401(k) retirement plan with matching
Competitive vacation and paid time off
Healthcare benefits – medical insurance, dental insurance and vision plans
Pre-tax saving accounts
Life and Disability Insurance
ShareSave scheme (ability to purchase company shares on preferential terms)
Whilst this role is based from our Boston office, we support hybrid working.
To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.
Minimum 1 year of experience in technology industry, specifically in SaaS and targeting the office of the CFO will be a plus
The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
Natural / effortless networker
Excellent communicator, proficient in building strong connections internally and externally.
Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment
Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn
The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)
Related keywords
Business DevelopmentSaaSLead GenerationSales PipelineCold CallingSalesforceLinkedInZoomInfoOutreach.ioDemandbaseAccount ResearchTarget PersonasInsuranceBankingTechnologyTelco
Here at Aptitude, we provide software solutions to enable deliver fully autonomous finance so our customers can drive growth, efficiency and sustainability.
Fynapse, our intelligent finance data management and accounting platform, is designed to increase productivity and lower costs for finance teams globally. Fynapse enables many business globally to deliver a single view of finance and business data, unparalleled performance and automation, faster and better insights, user-friendly functionality and market-leading total cost of ownership.
See what Fynapse can do for your business https://www.aptitudesoftware.com/product-fynapse/
Offices: 138 Cheapside, Cheapside House, London, England EC2V 6BJ, GB · 2 Bloor Street West, Suite 700, Toronto, Ontario M4W 3R1, CA · 101 Federal Street, Suite 1310, Boston, MA 02110, US · ul. Legnicka 48, Budynek G, Wroclaw, 54-202, PL · 85 Castlereagh St, Sydney, NSW 2000, AU
Specialist finance (CFO office) softwareAccounting hubscalculation engines and sub-ledgersFinance transformationFinancial insightcontrol and transparencyIFRS 17IFRS 16IFRS 15ASC 606
Based on 950 listings with disclosed salaries, most marketing jobs in Boston, MA pay between $72k–$183k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Boston, MA right now?
There are currently 1,207 open marketing positions in Boston, MA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Boston, MA?
Companies currently hiring include Publicis Groupe Holdings B.V., Signal Tru Brand, Bank of America, 21GRAMS, Boston University College of General Studies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Boston, MA?
Yes — 712 of the 1207 open marketing positions offer remote or hybrid work (162 remote, 550 hybrid).
How do I apply for Marketing jobs in Boston, MA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.