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Lead the Product Management team to develop and execute affiliate marketing plans that maximize business growth and market share. Drive brand strategy for key pet health species and manage relationships with Key Opinion Leaders and strategic accounts.
Requires a bachelor's degree in Marketing, Veterinary Medicine, or a related field, with a master's degree preferred. Candidates need at least 5 years of experience in Pet Health marketing, including 3 years of proven team leadership.
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
Your Role: Pet Health Product Manager Lead
As the Pet Health Product Manager Lead, you will drive the strategy for key brands and species to maximize market opportunities while aligning with global branding guidelines. You will lead the Product Management team in developing comprehensive marketing plans that improve sales, revenue, and market share across the affiliate.
Lead the Product Management team to develop and execute affiliate marketing plans, ensuring cross-functional alignment with sales and technical teams to maximize business growth.
Strategically enhance brand leadership and build therapeutic marketing capabilities and tools to provide customer-centric total solutions.
Oversee the generation of promotional materials across social media platforms, focusing on maximizing ROI for both online and offline conversions.
Conduct comprehensive market analysis and manage expenditure, production, and sales forecasting to ensure inventory and financial health.
Cultivate and maintain strong business relationships with Key Opinion Leaders (KOLs) and strategic accounts to drive innovation and brand influence.
Education: Undergraduate degree in Marketing, Veterinary Medicine, or a related field (Master’s degree preferred).
Experience: Minimum of 5 years in Pet Health marketing or related areas, including at least 3 years of proven team leadership experience.
Proficiency in data analysis and financial knowledge, with fluent English communication skills (written and spoken).
Demonstrated experience working effectively across cross-functional areas such as R&D, Finance, and Business Development.
Strong analytical skills with the ability to translate customer requirements into defensible product positions.
Proven ability to set priorities, manage multiple tasks, and execute complex projects within policy guidelines.
Excellent organizational and implementation skills with a commitment to achieving positive results.
Travel: 30%
Location: Shanghai - China Head Office - On-site
Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
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Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
Making life better for animals, makes life better.
At Elanco, we are united by a genuine love and care for animals. Our purpose - making life better for animals, makes life better - fuels us to break boundaries and inspires us to push further, transforming animal care, going beyond to improve outcomes for animals, customers, and society to create a better, more sustainable world. We are veterinarians, pet owners, farmer’s kids and animal lovers. Our team doesn’t just work in the animal health industry - we live it. By putting customers’ needs at the center of everything we do, our comprehensive portfolios of trusted brands and focused pipeline are transforming the future of animal care. From developing the first treatment for one of the deadliest diseases in puppies to removing needles from diabetes care to pioneering new sustainable market spaces for farmers, we're raising the bar and making a difference - for animals, for our customers and their business.
Offices: 450 Elanco Circle, Indianapolis, IN 46221, US
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