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Full-time
Posted 8d ago
~40 hrs/week
Responsibilities
The Director of Distribution is responsible for defining and executing the global distribution strategy to optimize commercial performance across all sales channels. This role involves leading a team to manage partnerships, drive revenue growth, and implement technology solutions to enhance destination visitation.
Requirements
Candidates must possess 12-15 years of experience in distribution, commercial operations, or tourism, with at least 5 years in a senior leadership capacity. A strong background in managing large-scale distribution ecosystems, including OTAs, GDS, and travel trade partnerships, is essential.
Full job description
The Director – Distribution is responsible for defining, leading, and optimizing Qiddiya DMO's distribution strategy across all domestic and international sales channels. The role oversees the commercial performance of Qiddiya's distribution ecosystem, including OTAs, GDS platforms, travel trade partners, corporate travel, DMCs, wholesalers, direct booking channels, and emerging digital distribution platforms.
The incumbent will drive channel expansion, revenue growth, distribution partnerships, market penetration, and technology enablement while ensuring that Qiddiya's tourism products are effectively distributed, competitively positioned, and commercially optimized across all source markets.
The Director will lead a team of distribution professionals and work closely with Revenue Management, Marketing, Technology, Destination Operations, Finance, and external partners to maximize demand generation and conversion.
1. Distribution Strategy & Commercial Leadership
Develop and execute Qiddiya's long-term distribution strategy aligned with destination visitation, revenue, and growth objectives.
Define channel architecture, market coverage strategy, and distribution priorities across domestic and international markets.
Establish distribution frameworks that maximize reach, demand generation, profitability, and customer acquisition.
Identify new distribution opportunities, partnerships, and technologies to support business growth.
Drive commercial performance across all distribution channels, ensuring revenue targets are achieved.
2. Global Distribution & Channel Development
Lead the expansion and management of Qiddiya's global distribution network.
Oversee relationships with OTA partners, GDS providers, travel agencies, tour operators, online travel marketplaces, wholesalers, and corporate travel providers.
Establish strategic agreements with key distribution partners to increase market penetration.
Develop market-specific distribution strategies for priority international source markets.
Ensure optimal positioning of Qiddiya products across all booking and sales channels.
3. Trade & Industry Partnerships
Develop strategic partnerships with travel trade organizations, DMCs, tourism boards, airlines, hospitality partners, wholesalers, and travel technology providers.
Lead commercial negotiations for major distribution agreements and partnership contracts.
Establish annual joint business plans with strategic partners.
Drive partner engagement initiatives including trade activations, roadshows, educational programs, and industry events.
Represent Qiddiya at key travel trade and industry forums.
4. Revenue Optimization & Commercial Performance
Own overall distribution revenue performance across all channels.
Collaborate closely with Revenue Management to optimize pricing, inventory allocation, and channel mix.
Monitor performance trends, booking pace, market demand, and channel productivity.
Drive continuous improvement initiatives to enhance distribution efficiency and commercial returns.
5. Digital Distribution & Technology Enablement
Define the strategic roadmap for distribution technology platforms and capabilities.
Oversee Channel Management Systems (CMS), Central Reservation Systems (CRS), booking platforms, and GDS integrations.
Drive digital transformation initiatives that improve distribution effectiveness and partner connectivity.
Evaluate emerging technologies and recommend investments to enhance commercial performance.
Ensure scalability of distribution systems to support destination growth.
6. Governance, Performance Reporting & Insights
Establish governance frameworks, policies, and distribution standards.
Develop executive dashboards and performance reporting frameworks.
Provide regular updates to senior leadership regarding distribution performance, risks, opportunities, and market developments.
Utilize market intelligence and competitive analysis to inform strategic decision-making.
Ensure compliance with commercial, contractual, and regulatory requirements.
7. Leadership & Organizational Development
Build and lead a high-performing Distribution function.
Provide leadership, coaching, and development for managers and specialists.
Establish workforce and capability plans aligned with future business needs.
Foster a culture of accountability, commercial excellence, customer focus, and innovation.
Drive continuous improvement across processes, systems, and team performance.
Experience Requirements
Minimum 12-15 years of experience in Distribution, Commercial Operations, Revenue Management, Tourism, Hospitality, Travel Technology, or related sectors.
Minimum 5 years in a senior leadership role with responsibility for distribution strategy and commercial performance.
Proven experience managing large-scale distribution ecosystems and channel partnerships.
Strong understanding of international travel distribution, OTA management, GDS networks, trade sales, and direct-to-consumer channels.
Experience within destination management organizations, hospitality groups, airlines, tourism authorities, theme parks, or integrated resorts is highly desirable.
Experience within GCC markets and international tourism source markets preferred.
Core Competencies & Skills
Distribution Strategy
Commercial Leadership
Channel Management
OTA & Marketplace Management
GDS Distribution
Trade & Tour Operator Partnerships
Revenue Optimization
Market Expansion
Contract Negotiation
Related keywords
Distribution StrategyCommercial OperationsRevenue ManagementTourismHospitalityTravel TechnologyOTAGDSDMCWholesalersChannel Management SystemsCentral Reservation SystemsMarket PenetrationDemand GenerationStrategic PartnershipsDigital Distribution
Qiddiya Investment Company (QIC), a Public Investment Fund (PIF) company, is shaping one of the most transformative visions of Saudi Arabia’s future. By harnessing the Power of Play, we are unlocking new economic opportunities, elevating quality of life, and contributing to the ambitions of Saudi Vision 2030.
As a company behind flagship projects such as Qiddiya City and Saudi Entertainment Ventures (SEVEN), QIC is creating destinations and ecosystems where people can live, play, stay, work, and invest.
At QIC, we believe play can move society forward, opening up new opportunities and bringing joy. Our commitment to play is evident in everything we do, aiming to transform lives through play, and creating extraordinary and fulfilling experiences. We develop integrated ecosystems that allow you to play, live, stay, invest, or work, with play as a catalyst for learning, creativity, performance, connection, escapism, and personal growth.
Offices: 3889, Al Nakheel, Raidah Digital City, Building MU04, Floor 10, Al Nakheel, Riyadh, Riyadh 12382-6744 , SA
How many Management & Leadership jobs are open in Riyadh, Saudi Arabia right now?
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Companies currently hiring include Qiddiya | القدية, Parsons Corporation, Mace, DAR ENGINEERING, Jasara Program Management Company, among others. Browse the listings above to see every active employer.
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