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The Country Executive will drive the growth of Myprotein in the Lithuanian market by developing and executing ecommerce trading strategies. This includes managing trading calendars, analyzing customer behavior, and collaborating with CRM and marketing teams to optimize commercial performance.
Candidates must be fluent in Lithuanian and English with strong analytical skills and a results-focused mindset. Previous experience in ecommerce, digital trading, or the health and wellness industry is highly preferred.
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Location: ICON 1, 9 Sunbank Lane, Altrincham, WA15 0AF
THG Nutrition & Wellness is home to some of the world's most loved and trusted wellbeing brands, including Myprotein, the world's leading online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.
Our ambition is to become the world's most empowering health movement, inspiring people everywhere to live healthier, more active lives. We challenge convention, move quickly, and continuously innovate to deliver exceptional experiences for our customers around the globe.
At THG, you'll join a business where ideas are encouraged, development is prioritised, and your impact can be seen every day.
This is an exciting opportunity to help drive the growth of Myprotein within the Lithuanian market, working for one of the world's largest online sports nutrition brands.
As Country Executive, you'll play a key role in shaping and delivering the ecommerce trading strategy for Lithuania. Working closely with the Regional Manager and a wide range of specialist teams across CRM, Marketing, Brand and Campaigns, you'll influence how customers engage with the brand, optimise trading performance, and help deliver commercial growth.
This role offers exposure to every aspect of a leading global ecommerce business, providing an excellent platform for someone looking to build a long-term career in digital trading, ecommerce and international market management.
As Country Executive, you'll support the growth and performance of the Lithuanian market by:
Supporting the development and execution of the ecommerce trading strategy for Lithuania.
Building and managing trading calendars, ensuring website activity aligns with commercial objectives and sales targets.
Analysing customer behaviour and trading performance to identify opportunities for growth and optimisation.
Monitoring key ecommerce metrics including Gross Profit, Conversion Rate, Average Order Value, Bounce Rate and traffic performance.
Planning and supporting product launches, promotions and commercial campaigns.
Working closely with CRM, Marketing, Brand and Campaign teams to ensure a consistent customer experience across all channels.
Identifying innovative ways to acquire, retain and grow customer value.
Proposing and supporting A/B testing initiatives to continuously improve performance.
Monitoring competitor activity and market trends to identify opportunities and risks.
Supporting the Regional Manager with market insights, reporting and ad hoc commercial projects.
We're looking for someone who is commercially minded, analytical and excited by ecommerce.
You'll ideally have:
Fluency in Lithuanian and strong English communication skills.
Strong analytical skills with the ability to interpret data and identify actionable insights.
A proactive, positive attitude with a willingness to learn and take ownership.
Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
Strong stakeholder management skills and the ability to collaborate effectively across multiple teams.
A results-focused mindset with a passion for delivering commercial growth.
Confidence working with ecommerce metrics and performance reporting.
Previous experience in ecommerce, digital trading or online retail.
Understanding of ecommerce marketing channels and customer acquisition strategies.
Knowledge of the sports nutrition, health, wellness or fitness industry.
Experience using analytics platforms and reporting tools.
Experience supporting website optimisation or testing programmes.
Access bespoke development programmes designed by our in-house Learning & Development team.
Develop your expertise through our upskilling programme delivered in partnership with industry-leading training providers.
Clear opportunities for progression across THG's global business.
25 days annual leave plus bank holidays.
Your birthday off, on us.
Enhanced maternity and paternity pay (subject to length of service).
Up to 10 days compassionate leave.
Option to buy back up to 3 additional days of annual leave each year.
Unlock 2 days volunteer leave after 12 months' service.
Access face-to-face and virtual appointments with our in-house GP.
24/7 Employee Assistance Programme (EAP) provided by Bupa.
State-of-the-art on-site gym.
Access to on-site physiotherapy support.
Save up to 12% on personal technology through our salary sacrifice scheme.
Subsidised bus pass from Manchester City Centre to our ICON office.
Up to 50% staff discount across THG brands.
On-site staff shop.
Employee referral scheme with rewards of up to £1,000.
Anniversary gifts at 5 and 10 years of service.
Join Myprotein and help shape the future of one of the world's most successful ecommerce brands while accelerating your own career within a truly global business.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
From a British start-up to a global brand builder 🌎
THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide. We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands. Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one. Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day. See our open roles: https://www.thg.com/careers
Offices: Manchester, GB · Wroclaw, PL · Hong Kong, HK · Kentucky, US · Nevada, US
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