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Senior
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Full-time
Competitive salary package, Flexible paid leave policy, Employment and insurance benefits, Career development path, Modern office space, Team-building activities
Posted 14d ago
~40 hrs/week
Responsibilities
The Marketing Manager will lead the lead generation and marketing department to drive growth across China and APAC through strategic multichannel execution. This role involves managing the full lead lifecycle, overseeing team development, and providing digital transformation advisory to clients.
Requirements
Candidates must have at least 5 years of B2B digital marketing experience, including 1-2 years in a leadership role. Proficiency in SEO/SEM, marketing automation, and the China/APAC digital ecosystem is required, along with excellent English communication skills.
Full job description
Who You Are At ITC
The Marketing Manager leads ITC's Lead Generation & Marketing department, serving as the growth engine behind ITC's expansion in China and APAC. This role owns the full marketing strategy, multichannel execution, lead generation pipeline, team development, and client-facing digital transformation advisory.
The ideal candidate is a strategic thinker with deep B2B digital marketing expertise, proven leadership skills, and a strong appetite for AI-driven innovation.
Key Responsibilities
1. Marketing Strategy & Multichannel Execution
Develop and evolve a comprehensive marketing strategy aligned with ITC's ambition to become the leading boutique consultancy in Asia Pacific.
Position ITC as the undisputed thought leader in digital transformation across China, SEA, and international markets.
Lead multichannel campaigns across 5 pillars: Website (SEO/GEO/SEM), LinkedIn, Newsletter/EDM, Public Events, and Marketing Partnerships.
Combine content marketing, paid media, and automation to generate qualified leads and drive revenue growth.
Own website content strategy, SEO/GEO dominance, backlink building, and search engine advertising.
Drive LinkedIn thought leadership, lead generation, and advertising campaigns targeting C-level decision makers.
Manage newsletter engagement, event planning, and strategic partner/journalist collaborations.
2. Lead Generation & Qualification
Oversee the full lead lifecycle from initial contact to Marketing Qualified Lead (MQL), ensuring smooth handover to Presales.
Build and manage CRM and marketing automation systems to track, nurture, and convert leads.
Continuously improve conversion rates and optimize lead quality across all channels.
Maintain and grow contact databases, lead lists, and nurturing workflows.
IT Consultis (ITC) is an award-winning Digital Transformation Consultancy in China & Asia, empowering Fortune 500 companies with the right strategy & execution playbook to grow revenue and build customer loyalty.
Our Core Values: We Figure It Out | We Own It | We, the TEAM
We partner with 500+ premium brands in B2C/B2B/B2C2B sectors, such as LVMH, Apple, Moschino, Hublot, Omega, Maison Margiela, Marni, Stella McCartney, Shiseido, BASF, Intralox, Brandy Melville, Wellington College, AmCham, Banyan Tree, Accor, Pernod Ricard, Pirelli, Swatch Group, and more.
Our expertise includes:
- Digital Transformation & Change Management
- Digital Transformation Talent Augmentation
- WeCom & Clienteling & Retail Digital Transformation
- Salesforce, CRM, CDP, Data, & Marketing Automation Analytics
- Tailor-made Digital & Commerce Experiences: WeChat Mini Programs, Websites, Apps
- System Integration, APIs & Infrastructure Management
Learn more about us at https://it-consultis.com/
👉 For more expert insights, exclusive case studies, and the latest updates on the China market, subscribe to ITC Monthly Newsletter: https://zc.vg/SXVAp
Offices: No.489 South Xiang Yang Road 4th Floor, Office D, Shanghai, Shanghai 200031, CN · Level 22 & 23 Odeon Towers, 331 North Bridge Road, Singapore, Singapore 188720, SG · The Golden Building, 19 Tan Canh, Ward 1, Ho Chi Minh, Tan Binh 700000, VN
Web DesignCMSCustom web developmentMagentoConsultingWordpressDrupalWeChat Campaignse-CommerceDrupal Commerce
How many Data & Analytics jobs are open in Ho Chi Minh City, Vietnam right now?
There are currently 520 open data & analytics positions in Ho Chi Minh City, Vietnam listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in Ho Chi Minh City, Vietnam?
Companies currently hiring include KMS Technology, Inc., Grab, Eurofins Viracor, Prudential plc, Uplive, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in Ho Chi Minh City, Vietnam?
Yes — 152 of the 520 open data & analytics positions offer remote or hybrid work (26 remote, 126 hybrid).
How do I apply for Data & Analytics jobs in Ho Chi Minh City, Vietnam?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.