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Position Summary The Senior Analyst is a key member of the Theatrical Marketing Analytics team, contributing to data-driven insights that support planning and execution for global marketing campaigns. This role contribut…
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Culver City, California, United States • On-site
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The role focuses on providing data-driven insights to support global theatrical marketing campaigns through audience analysis and performance reporting. It involves managing marketing datasets, developing visualization dashboards, and leveraging AI tools to improve analytical efficiency.
Requires a bachelor's degree in a quantitative field and experience in marketing analytics or business intelligence. Proficiency in SQL, Excel, and data visualization tools like Tableau or Power BI is mandatory.
Position Summary
The Senior Analyst is a key member of the Theatrical Marketing Analytics team, contributing to data-driven insights that support planning and execution for global marketing campaigns. This role contributes to a range of analytics initiatives, including campaign performance reporting, audience analysis, data visualization, and tool development via emerging technologies. It also requires a strong passion for movies and the theatrical experience, along with the ability to apply data and analytical thinking to a creative, audience-driven business, providing actionable insights that inform critical studio decisions. A strong foundation of technical skills, comfort with large data sets, knowledge of the shifting digital landscape, and a command of marketing concepts is necessary to contribute immediately to the team.
Responsibilities
Data Analysis & Insight
• Conduct analyses that support theatrical marketing strategy. Includes audience identification/evaluation, social listening, campaign performance measurement, creative messaging refinement, and competitive analysis.
• Synthesize data from multiple sources into clear, actionable insights and business recommendations.
• Partner with Marketing, Research, Media, Digital and Data Science teams to support campaign strategy and answer key business questions.
Data Management & Quality Control
• Gather, clean, validate, and maintain marketing datasets from internal and external sources.
• Perform quality control on data feeds, troubleshoot data issues, and ensure the accuracy and reliability of reporting.
• Support the maintenance and enhancement of data pipelines and reporting processes.
Reporting, Data Visualization, & Innovation
• Develop and maintain dashboards, reports, and visualization tools that provide timely marketing insights.
• Identify opportunities to improve analytics workflows through automation, AI-enabled tools, and emerging technologies.
• Use AI and LLM tools to expedite analysis, synthesize large volumes of information, improve reporting efficiency, and support faster development of insights, while maintaining strong judgment, accuracy, and data quality standards.
Cross-Functional Collaboration
• Partner with internal teams, external vendors, and cross-functional stakeholders to support analytics initiatives and reporting needs.
• Contribute to documentation, knowledge sharing, and the adoption of best practices across the team.
• Support ad hoc analyses and special projects as business needs evolve.
Qualifications
• Passion for movies, marketing, audience behavior, and the role of data in shaping creative marketing strategy.
• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Computer Science, or a related field.
• Experience in marketing analytics, business intelligence, digital analytics, or a related analytical role.
• Ability to apply analytical thinking within a creative business context, including interpreting data through the lens of film genres, audience segments, campaign assets, cultural conversation, and competitive positioning.
• Familiarity with AI-enabled tools, including large language models, and an interest in using them responsibly to improve speed, efficiency, and quality of analysis
• Experience with social listening platforms (Brandwatch, Talkwalker, Meltwater, Sprinklr, or similar) is a plus.
• Understanding of digital marketing, social media platforms, and marketing performance metrics.
• Experience working with SQL, Excel, and data visualization tools such as Tableau or Power BI is required.
• Familiarity with Python or other analytical programming languages is a plus.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPEAccommodation[email protected].
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
Offices: 10202 W Washington Blvd, Culver City, CA 90232, US · 601 Brickell Key Dr, Miami, Florida 33131, US · 25 Madison Ave, New York, New York 10010, US · Montes Urales 530, Lomas de Chapultepec, Federal District 11000, MX · 725 Granville St, Vancouver, British Columbia V7Y 1GS, CA
Based on 159 listings with disclosed salaries, most creative & media jobs in Culver City, CA pay between $79k–$198k per year. Individual offers vary with seniority, company size, and specialization.
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