Company Description Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and government clients t…
Skills: Marketing strategy, Brand management, Demand generation, Lead generation, Digital marketing
Company Description Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and government clients t…
Skills: Marketing strategy, Brand management, Demand generation, Digital marketing, Content development
Company Description Company Description Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and …
Skills: Marketing strategy, Brand management, Demand generation, Lead generation, Digital marketing
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$85k–$120k/yr
Full-time
bachelor degree
Health insurance, 401(k) match, Paid time off
Posted 18d ago
~40 hrs/week
Responsibilities
The Marketing Manager will own the company's marketing strategy, brand positioning, and demand generation efforts to drive growth across medical, commercial, and defense markets. They will also manage external vendors, maintain the corporate website, and provide sales enablement support through collateral development and CRM management.
Requirements
Candidates must have 7+ years of B2B marketing experience, preferably within engineering or product development sectors. A bachelor's degree is required, along with strong analytical skills and proficiency in digital marketing tools like HubSpot, Salesforce, and WordPress.
Full job description
Company Description
Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts, we've spent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries of what's possible.
Job Description
We are seeking a Marketing Manager. Reporting to the VP of Client Services and Growth. This is a hands-on role for someone who will be the company's sole marketing professional. This is a position for someone who enjoys both contributing to developing strategy and rolling up their sleeves and executing action plans. This person will have the opportunity to build and scale Boston Engineering's marketing function as the company continues to grow. The ideal candidate is comfortable owning execution today and has the potential to lead a team, as their individual efforts drive growth for the organization. Success in this role depends on the ability to prioritize high-impact activities, leverage external partners effectively, and balance strategic initiatives with hands-on execution.
The Marketing Manager will play an integral role on our team, including
Marketing Strategy, Brand & Positioning
Liaison with the VP of Client Services and Growth and our marketing agency to help shape the company's go-to-market strategy across the medical, commercial, and defense markets
Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities to inform refinement requirements
Refine and evolve the company's value proposition, messaging, and positioning as required
Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets
Own implementation of marketing KPIs and monitoring of progress
Demand Generation
Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics
Create and optimize lead generation programs in partnership with the sales organization
Develop and execute integrated marketing campaigns that generate qualified opportunities
Produce and coordinate marketing content across multiple channels.
Draft web content and sales collateral
Develop compelling content that communicates technical capabilities to executive and engineering audiences
E-mail campaign execution
Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.
Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.
Lead social media initiatives
Collaborate on white papers and related thought leadership
Support employee/internal communications
Marketing Execution
Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency
Manage and maintain the corporate website.
Plan and execute trade shows, conferences, webinars, and customer events.
Manage the marketing budget and prioritize investments for maximum business impact.
Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications
Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials
Partner closely with the sales team to develop account-based marketing initiatives
Qualifications
7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development
BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts
Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
Highly organized, self-directed, and comfortable working independently
Experience developing marketing strategy while also personally executing marketing programs
Strong understanding of industrial, technology, engineering services, or B2B technical marketing
Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms
AEO and SEO competency
Ability to juggle multiple projects simultaneously and get things done
Additional Information
Employment Type: Full-time Role
Reports to: VP of Client Services and Growth
Location: Office-based in Waltham, MA
Relocation: Relocation assistance is not provided for this role
Salary Range: The base salary range for this position is $85,000 - $120,000 annually, commensurate with experience and qualifications. The final offer amount will be determined by factors such as the candidate’s education, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.
At Boston Engineering, you can grow in the direction YOU want. Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you. Your future at Boston Engineering is in your hands!
Boston Engineering offers a full employee benefits plan, including a matching 401(k), in an open, energetic working environment that fosters strong client relationships and an entrepreneurial team spirit.
This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment.
Your application will not be considered complete without a submitted writing sample.
All your information will be kept confidential according to EEO guidelines.
Boston Engineering provides product design and engineering consulting from concept development through connected product capabilities. The company specializes in solving complex challenges in defense & security, medical devices, robotics, and commercial industries. Founded in 1995, Boston Engineering is certified to ISO 9001:2015 and ISO 13485:2016 standards. The company is headquartered in Waltham, Mass., and is online at www.boston-engineering.com.
Offices: 300 Bear Hill Road, Waltham, MA 02451, US