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Full-time
Posted 24d ago
~40 hrs/week
Responsibilities
Lead the digital flagship and own the overall revenue and performance of LAKE.com through site development, merchandising, and UX optimization. Build a high-performing team focused on innovation and experimentation to deliver a frictionless omnichannel experience across digital and retail channels.
Requirements
Requires over 15 years of experience leading high-growth DTC eCommerce businesses with a proven track record of owning revenue. Must be proficient in Shopify Plus and Google Analytics, with experience managing digital product teams and luxury brand standards.
Full job description
LAKE is looking for a Head of eCommerce to lead our digital flagship and drive its growth.
This is a revenue-focused role. We are a digitally native brand, and LAKE.com is where most clients meet us. The person in this seat owns the number and everything that moves it: site development, merchandising, UX, and the experience end to end, from the first page she lands on to the moment her order arrives.
It is also a builder’s role. We believe the best digital teams treat innovation as a discipline rather than a novelty, testing constantly, adopting new technology early when it serves her, and holding every idea to the same commercial standard. You will build that culture and lead it.
We approach the experience from an omnichannel perspective. Our stores and our site are one brand to her, and we are building toward a commercial organization where every sales channel is held to the same standard. The right leader will see that ambition and grow with it.
WHO YOU ARE
A commercial leader who reads a site the way a great merchant reads a floor, and who measures every decision against the revenue it drives
A builder of teams where innovation is the operating norm, who creates the conditions for testing, iteration, and debate
A product thinker who holds the whole experience in one view, from information architecture to checkout to the unboxing, and refuses to let any step feel unconsidered
Fluent in the numbers and obsessed with the details, equally at home in a sales meeting and a design review
A collaborator who earns trust across functions rather than competes with them
Someone with taste and judgment, who knows that in a premium brand how a thing looks and feels carries as much weight as what it does
WHAT YOU’LL DO
Own LAKE.com revenue and performance, leading day-to-day site performance across merchandising, content, launches, promotions, and testing to deliver revenue, conversion, and engagement goals
Lead all site development, UX, and digital experience, owning the LAKE.com roadmap and treating the site as the brand’s digital flagship
Build and lead a high-performing, empowered team with a culture of experimentation, adopting emerging technology early where it improves her experience or the economics of the business
Lead go-to-market for the channel, translating product collections and seasonal moments into experiences worthy of them
Deliver a frictionless, harmonious experience across channels, partnering closely with Retail and Operations so that onsite and post-purchase feel like one brand
Lead Client Services to provide an exceptional, hospitality-driven experience, cultivating the client relationships that matter most
Own the strategic vision for the eCommerce and Client Services technology ecosystem, and keep the brand ahead of evolving standards in accessibility and privacy
Turn what the data tells us into action, delivering insight to cross-functional partners that sharpens the assortment and the experience
Ensure ADA and privacy compliance, providing thought leadership as standards, regulations, and best practices evolve
WHAT YOU’LL BRING
15+ years leading a high-volume, high-growth DTC eCommerce business, with direct ownership of revenue and a record of beating the plan
Experience leading site development, UX, and digital product teams from roadmap through delivery
A disciplined test-and-learn practice and a demonstrated instinct for emerging technology, adopted for her benefit rather than for its own sake
Experience with Shopify Plus and fluency with Google Analytics, including managing GTM configurations and events
Luxury or premium brand experience, with a strong sense for hospitality and gifting
Omnichannel fluency, with a clear view of how digital and retail reinforce one another
Experience leading a team with a diverse set of levels and responsibilities, and the ambition to lead a broader commercial scope over time
LAKE believes that the most comfortable part of your day should be celebrated, from sleepy Saturday mornings to wind-down time with loved ones through all of life's coziest moments. Our pajamas started with a simple silhouette, a classic stripe, and the softest fabric imaginable; 100% Peruvian Pima Cotton. Now, LAKE offers pajama perfection for women, men, and children with collections in a myriad of premium fabrics that extend to casual wear beyond the home too. Founded in Savannah, Georgia, in 2014— you can find LAKE at our stores in Charleston and Atlanta and online at lakepajamas.com.