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Full-time
Pension scheme, Share save plan, Share incentive plan, Financial wellbeing support, Annual leave, Flexible working arrangements
Posted 6d ago
Apply by Aug 21
~40 hrs/week
Responsibilities
The Digital Measurement Lead will own the measurement strategy, reporting, and insight delivery for marketing and digital activities across M&G Life. They will act as the primary point of contact to ensure consistent KPI definitions, data governance, and actionable performance insights for stakeholders.
Requirements
The role requires strong hands-on proficiency in Adobe Analytics or CJA and proven experience in designing campaign measurement frameworks. Candidates must possess excellent communication skills to translate complex data into actionable narratives for both technical and non-technical stakeholders.
Full job description
At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.
Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.
Through telling it like it is, owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.
Digital Measurement Lead (Experienced Colleague)
Location: Edinburgh (Hybrid)
Business: M&G Life
Function: Experience Performance - Digital Experience & Channels
Reporting to: Senior Digital Performance Manager
About the role
We are looking for a Digital Measurement Lead to own how marketing and digital activity is measured, reported, and translated into actionable insight across M&G Life.
This role is focused on measurement strategy, campaign performance frameworks, and insight delivery. The purpose is to ensure Marketing channel teams have clear, consistent measurement plans in place from the point of campaign briefing, that the data underpinning those plans is collected and managed to strong governance standards, and that insight is communicated back to stakeholders in a way that drives better decision-making and commercial outcomes.
You will sit between Marketing, Digital, and Data, acting as the single point of clarity for how campaigns and digital activity are measured, what success looks like, and what the data is telling us to do differently. You will be equally comfortable translating a campaign brief into a structured measurement plan, ensuring the data behind it is accurate and well-governed, and standing in front of senior stakeholders to tell the story of what it means and what should change as a result.
This role is suited to an Experienced Colleague who combines deep Adobe Analytics/CJA expertise with strong analytical thinking, good data governance instincts, and outstanding communication skills - someone who can work collaboratively across Marketing, Data, and Digital teams, leading measurement strategy and stakeholder alignment without line management responsibility.
Key responsibilities
Translate campaign objectives, audiences, and channel strategies into structured measurement plans with clearly defined KPIs, success criteria, and reporting requirements, ensuring every campaign has a clear plan before go-live.
Own and evolve the campaign measurement framework across Marketing channel teams (Customer & Advice, Intermediaries/Advisor, Platform, Corporate), defining what success looks like per campaign type and embedding measurement thinking at the point of brief, not retrofitted after launch.
Align KPIs, OKRs, and success criteria across Marketing and Digital, ensuring consistent definitions and removing ambiguity in how performance is reported and interpreted across teams.
Define and maintain measurement standards including naming conventions, KPI definitions, success criteria templates, taxonomy structures, and reporting assumptions that ensure consistency, accuracy, and auditability across campaigns and channels.
Champion data governance best practice within the measurement lifecycle, ensuring that data collected for campaign performance is accurately labelled, properly documented, and compliant with internal policies and regulatory requirements.
Use Adobe Analytics/CJA to analyse campaign and digital performance, building workspace reports, segmentations, and calculated metrics that surface actionable insight, not just data.
Partner with the Life Data team to ensure data products, dashboards, and reporting outputs are structured for decision-making, moving from "here's what happened" to "here's what we should do about it."
Communicate performance insight clearly and confidently to Marketing stakeholders and senior leaders, distilling complex data into compelling narratives that land with both technical and non-technical audiences, including regular playback sessions, post-campaign reviews, and executive-level performance summaries.
Work alongside the Decisioning Lead to define how the effectiveness of contact strategy, decisioning, and always-on journeys is measured over time, including establishing baseline metrics, attribution approaches, and commercial impact quantification.
Act as the primary point of contact for Marketing channel teams on how campaigns will be measured, what data is available, and what reporting they can expect, building trust through transparency, consistency, and follow-through.
What we're looking for
Essential
Strong hands-on proficiency in Adobe Analytics/CJA, including Analysis Workspace, segmentation, calculated metrics, and reporting configuration.
Proven experience designing and implementing campaign measurement frameworks in a multi-channel marketing environment, with the ability to translate campaign objectives into structured measurement plans.
Demonstrable commitment to data governance and data quality, including experience defining standards, naming conventions, taxonomies, and documentation practices that ensure data is accurate, consistent, and trustworthy.
Outstanding communication and presentation skills, with proven ability to play back complex performance data to senior stakeholders and Marketing teams in a way that is clear, compelling, and action-oriented.
Strong analytical capability with the ability to interpret performance data and translate it into actionable recommendations for non-technical stakeholders.
Experience defining and aligning KPIs, success criteria, and attribution approaches across Marketing and Data teams.
Confidence working across Marketing, Digital, Data, and Technology stakeholders in a matrixed organisation.
Desirable
Familiarity with Marketo or similar marketing automation platforms, particularly in the context of campaign reporting and performance measurement.
Understanding of digital data flows from website through to CRM and downstream reporting.
Experience working in UK financial services, insurance, or another highly regulated sector.
Exposure to attribution modelling and commercial impact quantification for marketing activity.
What we offer:
We’re dedicated to supporting your wellbeing and helping you thrive, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, and financially plan for the future. Our UK benefits include:
A valuable pension scheme of up to 18% (13% made up of employer contributions and 5% employee contributions).
Access to our Share Save and Share Incentive Plan, alongside financial wellbeing and support services to help give you real confidence to put your money to work.
Enjoy 38 days annual leave (including bank holidays), with the opportunity to purchase up to five extra days. Our Time Off When You Need It policy gives you the flexibility - to balance work and personal commitments.
Our market-leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - because supporting families is an important part of our inclusive culture.
Health & Protection cover includes Private Healthcare, Critical Illness cover and Life Assurance for you, with additional family options - for peace of mind.
To explore more about life at M&G and our full benefits offering, visit Life at M&G
At M&G we strive to have a diverse workforce and an inclusive culture, underpinned by our policies and employee-led networks that offer networking, support and development opportunities for the diverse communities our colleagues represent. We welcome applications from people of all backgrounds – across gender, ethnicity, age, disability, sexual orientation and more – including neurodivergent individuals, career returners and those with military service experience.
M&G is proud to be Level 3: Disability Confident Leaderunder the UK Government Disability Confident employer scheme, and we welcome applications from candidates with disabilities and long-term health conditions. If you would like to participate in the initiative, you will have the opportunity to indicate this on your application.
We are committed to providing an inclusive recruitment process. All candidates have the opportunity to request reasonable adjustments when applying. If you need any additional support at any stage, please contact us at: careers@mandg.com
We are now 10FA India Private Limited. Visit and follow our new company page on LinkedIn
Industry
Financial Services
Company size
501-1,000 employees
Founded
2002
Headquarters
Mumbai, Maharashtra
LinkedIn followers
10,362
Welcome to 10FA India Private Limited.
Formerly known as Prudential Global Services Private Limited.
We are M&G plc's capability centre based in Mumbai, initially started as a back-office operational support to the UK business unit.
However, over the recent years, we have significantly increased the breadth and depth of our capabilities and offerings to keep pace with the changing needs of the Group. These include Digital & Knowledge Services, Finance and Actuarial, Information Technology (IT), Customer Service, Risk and Audit.
Our core purpose is to be a strategic partner to M&G plc, enabling growth by delivering change and driving synergies through a highly capable and agile workforce.
With our diversified service offerings we provide our people with exciting opportunities to grow personally and professionally.
M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients.
It’s innovative asset management and customer solutions are supported by extensive investment capabilities, an international distribution network and two strong brands: Prudential and M&G Investments.
Offices: Prudential House, Central Avenue, Hiranandani Business Park, Powai, Mumbai, Maharashtra 400076, IN
Business Intelligence and AnalyticsKnowledge Management Consulting Digital MarketingHuman Capital Management Robotic Process AutomationChatbot Deployment Social Media ManagementArtificial IntelligenceBusiness TransformationFinance and Actuarial